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Head-to-head · Marketing Automation Software

SAS Customer Intelligence 360 vs Zoho Marketing Plus

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score SAS Customer Intelligence 360 #4 in Marketing Automation Software 9.1/10 Pricing on request ✓ 0 of 4 features Visit SAS
Zoho Marketing Plus #6 in Marketing Automation Software 8.9/10 15-day trial Free trial✓ 4 of 4 features Visit Zoho

SAS Customer Intelligence 360 leads on 0 checks, Zoho Marketing Plus on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSAS Customer Intelligence 360 · 9.1/10
  • Free trialonly Zoho Marketing Plus
  • Most featuresZoho Marketing Plus · 4 of 4

SAS Customer Intelligence 360 scores higher on our rubric for marketing automation software: 9.1 against 8.9 out of 10; our editors rank them #4 and #6.

SAS Customer Intelligence 360 is the better fit for enterprise data-driven orchestration. Zoho Marketing Plus is the better fit for small teams wanting an all-in-one marketing suite.

  • SAS Customer Intelligence 360 fits best

    Enterprise data-driven orchestration

  • Zoho Marketing Plus fits best

    Small teams wanting an all-in-one marketing suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SAS Customer Intelligence 360 9.1/10 Visit ↗ Zoho Marketing Plus 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #4 in Marketing Automation Software #6 in Marketing Automation Software
Best for Enterprise data-driven orchestration Small teams wanting an all-in-one marketing suite
Pricing model Paid Paid
Starting price Pricing on request $25/user/mo
Free plan Not checked yet —
Free trial — 15 days
Deployment Cloud Cloud
Platforms Web Web
Support Community, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR ISO 27001, SOC 2, GDPR
Integrations 13 integrations 18 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SAS Customer Intelligence 360 0/4 · Zoho Marketing Plus 4/4
Email automation Not checked yet ✓ (best)
Customer journeys Not checked yet ✓ (best)
Lead scoring Not checked yet ✓ (best)
Lead capture forms Not checked yet ✓ (best)
Specs
CRM integrations Not checked yet Multiple
Included contacts Not checked yet 1000 contacts
Our review
Pros
  • Real-time identity resolution and unified customer profiles
  • Omnichannel activation across web, mobile, email, SMS and paid media
  • Graphical segmentation, attribution, experimentation and decisioning
  • Combines email, SMS, social, webinars, events, and customer journeys
  • Includes lead scoring, forms, landing pages, testing, and analytics
  • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools
Cons
  • Pricing requires a sales conversation
  • The broad feature set may exceed simple campaign needs
  • Cloud deployment only
  • No free plan is available
  • The listed plan covers 1,000 contacts and 1,000?
  • 24/7 support is not included
Our verdict

SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations that manage customer data, audiences and personalized engagement. It combines data collection, profile creation, identity resolution, audience…

Read the review →

Zoho Marketing Plus is a cloud marketing platform for teams managing campaigns across email, SMS, social media, webinars, surveys, and events. It also brings together landing pages, website optimization, analytics, collaboration, brand…

Read the review →
  1. SAS Customer Intelligence 360Marketing Automation Software 9.1Pricing on request
  2. Zoho Marketing PlusMarketing Automation Software 8.915-day trial

Strengths and trade-offs

  • SAS Customer Intelligence 360 — where it wins

    • Real-time identity resolution and unified customer profiles
    • Omnichannel activation across web, mobile, email, SMS and paid media
    • Graphical segmentation, attribution, experimentation and decisioning

    Where it doesn't

    • Pricing requires a sales conversation
    • The broad feature set may exceed simple campaign needs
    • Cloud deployment only
  • Zoho Marketing Plus — where it wins

    • Combines email, SMS, social, webinars, events, and customer journeys
    • Includes lead scoring, forms, landing pages, testing, and analytics
    • Connects with Zoho CRM, Salesforce, HubSpot, and other business tools

    Where it doesn't

    • No free plan is available
    • The listed plan covers 1,000 contacts and 1,000?
    • 24/7 support is not included
  • SAS Customer Intelligence 3609.1/10 · Pricing on request

    A broad enterprise platform for governed data, journeys, activation and marketing decisioning.

    Visit SASFull verdict →
  • Zoho Marketing Plus8.9/10 · 15-day trial

    A broad marketing suite for small teams that need automation, campaigns, and analytics together.

    Visit ZohoFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update