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Head-to-head · Marketing Automation Software

SAS Customer Intelligence 360 vs Klaviyo

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score SAS Customer Intelligence 360 #4 in Marketing Automation Software 9.1/10 Pricing on request ✓ 0 of 4 features Visit SAS
Klaviyo #8 in Marketing Automation Software 8.7/10 Free plan Free plan✓ 1 of 4 features Visit Klaviyo

SAS Customer Intelligence 360 leads on 0 checks, Klaviyo on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSAS Customer Intelligence 360 · 9.1/10
  • Free planonly Klaviyo
  • Most featuresKlaviyo · 1 of 4

SAS Customer Intelligence 360 scores higher on our rubric for marketing automation software: 9.1 against 8.7 out of 10; our editors rank them #4 and #8.

SAS Customer Intelligence 360 is the better fit for enterprise data-driven orchestration. Klaviyo is the better fit for ecommerce teams focused on behavioral marketing.

  • SAS Customer Intelligence 360 fits best

    Enterprise data-driven orchestration

  • Klaviyo fits best

    Ecommerce teams focused on behavioral marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature SAS Customer Intelligence 360 9.1/10 Visit ↗ Klaviyo 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #4 in Marketing Automation Software #8 in Marketing Automation Software
Best for Enterprise data-driven orchestration Ecommerce teams focused on behavioral marketing
Pricing model Paid Free plan + paid
Starting price Pricing on request Free plan
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Community, Docs Email, Live chat, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR ISO 27001, PCI DSS
Integrations 13 integrations 350+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features SAS Customer Intelligence 360 0/4 · Klaviyo 1/4
Email automation Not checked yet ✓ (best)
Customer journeys Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Lead capture forms Not checked yet Not checked yet
Specs
CRM integrations Not checked yet Not checked yet
Included contacts Not checked yet Not checked yet
Our review
Pros
  • Real-time identity resolution and unified customer profiles
  • Omnichannel activation across web, mobile, email, SMS and paid media
  • Graphical segmentation, attribution, experimentation and decisioning
  • Real-time segmentation uses customer profiles and behavioral data.
  • Automates email, SMS, and push flows across customer journeys.
  • Connects with 350+ integrations and flexible APIs.
Cons
  • Pricing requires a sales conversation
  • The broad feature set may exceed simple campaign needs
  • Cloud deployment only
  • The Free plan is limited to 250 active profiles.
  • The Free plan allows 500 email sends per month.
  • Pricing varies by profiles, volume, region, and channel usage.
Our verdict

SAS Customer Intelligence 360 is a cloud marketing technology platform for organizations that manage customer data, audiences and personalized engagement. It combines data collection, profile creation, identity resolution, audience…

Read the review →

Klaviyo is an AI-first B2C CRM for consumer brands, combining email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is aimed at ecommerce teams that want behavior-based audiences,…

Read the review →
  1. SAS Customer Intelligence 360Marketing Automation Software 9.1Pricing on request
  2. KlaviyoMarketing Automation Software 8.7Free plan

Strengths and trade-offs

  • SAS Customer Intelligence 360 — where it wins

    • Real-time identity resolution and unified customer profiles
    • Omnichannel activation across web, mobile, email, SMS and paid media
    • Graphical segmentation, attribution, experimentation and decisioning

    Where it doesn't

    • Pricing requires a sales conversation
    • The broad feature set may exceed simple campaign needs
    • Cloud deployment only

  • Klaviyo — where it wins

    • Real-time segmentation uses customer profiles and behavioral data.
    • Automates email, SMS, and push flows across customer journeys.
    • Connects with 350+ integrations and flexible APIs.

    Where it doesn't

    • The Free plan is limited to 250 active profiles.
    • The Free plan allows 500 email sends per month.
    • Pricing varies by profiles, volume, region, and channel usage.
  • SAS Customer Intelligence 3609.1/10 · Pricing on request

    A broad enterprise platform for governed data, journeys, activation and marketing decisioning.

    Visit SASFull verdict →
  • Klaviyo8.7/10 · Free plan

    A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.

    Visit KlaviyoFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Guides on marketing automation software

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update