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Head-to-head · All-in-One Marketing Platform

Zoho Marketing Plus vs Klaviyo

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Marketing Plus #2 in All-in-One Marketing Platform 9.2/10 From $25/mo (annual) · 15-day trial Free trial✓ 0 of 5 features Visit site
Klaviyo #11 in All-in-One Marketing Platform 8.3/10 Free plan Free plan✓ 1 of 5 features Visit Klaviyo

Zoho Marketing Plus leads on 0 checks, Klaviyo on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Marketing Plus · 9.2/10
  • Free planonly Klaviyo
  • Free trialonly Zoho Marketing Plus
  • Most featuresKlaviyo · 1 of 5

Zoho Marketing Plus scores higher on our rubric for all-in-one marketing platform: 9.2 against 8.3 out of 10; our editors rank them #2 and #11.

Klaviyo offers free plan; Zoho Marketing Plus doesn't.

Zoho Marketing Plus is the better fit for teams seeking affordable multichannel breadth. Klaviyo is the better fit for ecommerce brands focused on behavioral messaging.

  • Zoho Marketing Plus fits best

    Teams seeking affordable multichannel breadth

  • Klaviyo fits best

    Ecommerce brands focused on behavioral messaging

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Zoho Marketing Plus 9.2/10 Visit ↗ Klaviyo 8.3/10 Visit ↗
At a glance
Editor score 9.2 8.3
Ranking #2 in All-in-One Marketing Platform #11 in All-in-One Marketing Platform
Best for Teams seeking affordable multichannel breadth Ecommerce brands focused on behavioral messaging
Pricing model Paid Free plan + paid
Starting price $25/mo Free plan
Free plan — ✓ (best)
Free trial 15 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Live chat, Community, Docs · 24/7
Compliance ISO 27001, SOC 2, GDPR ISO 27001, PCI DSS
Integrations 18 integrations 350+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Marketing Plus 0/5 · Klaviyo 1/5
Marketing automation Not checked yet Not checked yet
Email campaigns Not checked yet Not checked yet
Landing pages Not checked yet ✓ (best)
Social publishing Not checked yet Not checked yet
Built-in CRM Not checked yet Not checked yet
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines lead scoring, customer journeys, and campaign analytics
  • Includes landing pages, A/B testing, heatmaps, and collaboration
  • Free tier supports up to 250 active profiles and 500 monthly emails
  • Automates email, SMS, and push flows with real-time segmentation
  • Connects to 350+ integrations, including Shopify, CRMs, and data warehouses
Cons
  • The plan is limited to 1,000 contacts and 1 marketer
  • Monthly billing costs $30 rather than $25 per month annually
  • No free plan; the 15-day trial is temporary
  • Free support is limited to the first 60 days
  • Free plan caps usage at 250 active profiles and 500 email sends monthly
  • Cloud deployment only, with no open-source edition
Our verdict

Zoho Marketing Plus brings campaign management, marketing automation, and measurement together for businesses coordinating activity across multiple channels. Email campaigns, SMS, social publishing, webinars, surveys, and events sit…

Read the review →

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, push messaging, automation, customer profiles, analytics, and customer service. Ecommerce teams can create campaigns and landing pages, build…

Read the review →
  1. Zoho Marketing PlusAll-in-One Marketing Platform 9.2From $25/mo (annual) · 15-day trial
  2. KlaviyoAll-in-One Marketing Platform 8.3Free plan

Strengths and trade-offs

  • Zoho Marketing Plus — where it wins

    • Coordinates email, SMS, social, webinars, surveys, and events
    • Combines lead scoring, customer journeys, and campaign analytics
    • Includes landing pages, A/B testing, heatmaps, and collaboration

    Where it doesn't

    • The plan is limited to 1,000 contacts and 1 marketer
    • Monthly billing costs $30 rather than $25 per month annually
    • No free plan; the 15-day trial is temporary

  • Klaviyo — where it wins

    • Free tier supports up to 250 active profiles and 500 monthly emails
    • Automates email, SMS, and push flows with real-time segmentation
    • Connects to 350+ integrations, including Shopify, CRMs, and data warehouses

    Where it doesn't

    • Free support is limited to the first 60 days
    • Free plan caps usage at 250 active profiles and 500 email sends monthly
    • Cloud deployment only, with no open-source edition
  • Zoho Marketing Plus9.2/10 · From $25/mo (annual) · 15-day trial

    Broad campaign tools at $25/month billed annually, with a 1,000-contact limit.

    Visit siteFull verdict →
  • Klaviyo8.3/10 · Free plan

    A commerce-focused CRM for behavior-based campaigns, segmentation, and automated messaging.

    Visit KlaviyoFull verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update