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Head-to-head · All-in-One Marketing Platform

Zoho Marketing Plus vs Bitrix24 Marketing

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Zoho Marketing Plus #2 in All-in-One Marketing Platform 9.2/10 15-day trial Free trial✓ 0 of 5 features Visit site
Bitrix24 Marketing #7 in All-in-One Marketing Platform 8.7/10 Free plan · 15-day trial Free planFree trial✓ 5 of 5 features Visit Bitrix24

Zoho Marketing Plus leads on 1 check, Bitrix24 Marketing on 1, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Marketing Plus · 9.2/10
  • Lowest starting priceZoho Marketing Plus · $25/user/mo
  • Free planonly Bitrix24 Marketing
  • Free trialboth
  • Most featuresBitrix24 Marketing · 5 of 5

Zoho Marketing Plus scores higher on our rubric for all-in-one marketing platform: 9.2 against 8.7 out of 10; our editors rank them #2 and #7.

Bitrix24 Marketing offers free plan; Zoho Marketing Plus doesn't. Zoho Marketing Plus is cheaper to start at $25/mo against $49/mo.

Zoho Marketing Plus is the better fit for teams seeking affordable multichannel breadth. Bitrix24 Marketing is the better fit for organizations wanting CRM plus multichannel campaigns.

  • Zoho Marketing Plus fits best

    Teams seeking affordable multichannel breadth

  • Bitrix24 Marketing fits best

    Organizations wanting CRM plus multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Marketing Plus 9.2/10 Visit ↗ Bitrix24 Marketing 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in All-in-One Marketing Platform #7 in All-in-One Marketing Platform
Best for Teams seeking affordable multichannel breadth Organizations wanting CRM plus multichannel campaigns
Pricing model Paid Free plan + paid
Starting price $25/user/mo (best) $49/mo
Free plan — ✓ (best)
Free trial 15 days 15 days
Free trial length 15 days · no card needed 15 days · no card needed
Deployment Cloud Cloud, Self-hosted, Desktop, Mobile
Platforms Web Web, Windows, macOS, iOS, Android
Support Email, Live chat, Docs Email, Tickets, Docs
Integrations 18 integrations 800+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zoho Marketing Plus 0/5 · Bitrix24 Marketing 5/5
Marketing automation Not checked yet ✓ (best)
Email campaigns Not checked yet ✓ (best)
Landing pages Not checked yet ✓ (best)
Social publishing Not checked yet ✓ (best)
Built-in CRM Not checked yet ✓ (best)
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines lead scoring, customer journeys, and campaign analytics
  • Includes landing pages, A/B testing, heatmaps, and collaboration
  • Combines email, SMS, social, telemarketing, landing pages and CRM
  • Automation triggers campaigns from CRM events and supports segmentation
  • Available across web, desktop, mobile, API and self-hosted deployments
Cons
  • The plan is limited to 1,000 contacts and 1 marketer
  • Monthly billing costs $30 rather than $25 per month annually
  • No free plan; the 15-day trial is temporary
  • Free plan is automatically deleted after 50 days without sign-in
  • Enterprise pricing lists fewer feature details than lower tiers
  • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
Our verdict

Zoho Marketing Plus brings campaign management, marketing automation, and measurement together for businesses coordinating activity across multiple channels. Email campaigns, SMS, social publishing, webinars, surveys, and events sit…

Read the review →

Bitrix24 Marketing combines CRM records, sales pipelines and campaign tools in one workspace. It supports email campaigns with segmentation, templates, tracking and unsubscribe handling; trigger-based email and SMS automation; social-media…

Read the review →
  1. Zoho Marketing PlusAll-in-One Marketing Platform 9.215-day trial
  2. Bitrix24 MarketingAll-in-One Marketing Platform 8.7Free plan · 15-day trial

Strengths and trade-offs

  • Zoho Marketing Plus — where it wins

    • Coordinates email, SMS, social, webinars, surveys, and events
    • Combines lead scoring, customer journeys, and campaign analytics
    • Includes landing pages, A/B testing, heatmaps, and collaboration

    Where it doesn't

    • The plan is limited to 1,000 contacts and 1 marketer
    • Monthly billing costs $30 rather than $25 per month annually
    • No free plan; the 15-day trial is temporary
  • Bitrix24 Marketing — where it wins

    • Combines email, SMS, social, telemarketing, landing pages and CRM
    • Automation triggers campaigns from CRM events and supports segmentation
    • Available across web, desktop, mobile, API and self-hosted deployments

    Where it doesn't

    • Free plan is automatically deleted after 50 days without sign-in
    • Enterprise pricing lists fewer feature details than lower tiers
    • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
  • Zoho Marketing Plus9.2/10 · 15-day trial

    Broad campaign tools at $25/month billed annually, with a 1,000-contact limit.

    Visit siteFull verdict →
  • Bitrix24 Marketing8.7/10 · Free plan · 15-day trial

    A broad CRM-centered suite for running campaigns, lead capture and sales workflows.

    Visit Bitrix24Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update