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Head-to-head · All-in-One Marketing Platform

Zoho Marketing Plus vs ActiveCampaign

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Marketing Plus #2 in All-in-One Marketing Platform 9.2/10 From $25/mo (annual) · 15-day trial ✓ 0 of 5 features Visit site
ActiveCampaign #3 in All-in-One Marketing Platform 9.1/10 14-day trial ✓ 1 of 5 features Visit ActiveCampaign

Zoho Marketing Plus leads on 0 checks, ActiveCampaign on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Marketing Plus · 9.2/10
  • Most featuresActiveCampaign · 1 of 5

Zoho Marketing Plus scores higher on our rubric for all-in-one marketing platform: 9.2 against 9.1 out of 10; our editors rank them #2 and #3.

ActiveCampaign offers landing pages; Zoho Marketing Plus doesn't publish it.

Zoho Marketing Plus is the better fit for teams seeking affordable multichannel breadth. ActiveCampaign is the better fit for growing businesses needing advanced automation.

  • Zoho Marketing Plus fits best

    Teams seeking affordable multichannel breadth

  • ActiveCampaign fits best

    Growing businesses needing advanced automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Zoho Marketing Plus 9.2/10 Visit ↗ ActiveCampaign 9.1/10 Visit ↗
At a glance
Editor score 9.2 9.1
Ranking #2 in All-in-One Marketing Platform #3 in All-in-One Marketing Platform
Best for Teams seeking affordable multichannel breadth Growing businesses needing advanced automation
Pricing model Paid Paid
Starting price $25/mo Not published
Free plan — —
Free trial — —
Free trial length 15 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Docs Email, Live chat, Community, Docs
Compliance ISO 27001, SOC 2, GDPR SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 18 integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Marketing Plus 0/5 · ActiveCampaign 1/5
Marketing automation Not published Not published
Email campaigns Not published Not published
Landing pages Not published ✓ (best)
Social publishing Not published Not published
Built-in CRM Not published Not published
Specs
Free contact limit Not published Not published
Our review
Pros
  • Coordinates email, SMS, social, webinars, surveys, and events
  • Combines lead scoring, customer journeys, and campaign analytics
  • Includes landing pages, A/B testing, heatmaps, and collaboration
  • Multi-step automation with predictive sending and split testing
  • More than 1,000 integrations, including Shopify and Salesforce
  • Segmentation, CRM, landing pages, analytics, and AI tools
Cons
  • The plan is limited to 1,000 contacts and 1 marketer
  • Monthly billing costs $30 rather than $25 per month annually
  • No free plan; the 15-day trial is temporary
  • No permanent free plan; access starts with a 14-day trial
  • Starter limits each automation to five actions
  • Plan pricing is organized around contact volume and currency
Our verdict

Zoho Marketing Plus brings campaign management, marketing automation, and measurement together for businesses coordinating activity across multiple channels. Email campaigns, SMS, social publishing, webinars, surveys, and events sit…

Read the review →

ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies, mid-market teams, and larger organizations. Its core toolkit combines email campaigns, newsletters, multi-step…

Read the review →
  1. Zoho Marketing PlusAll-in-One Marketing Platform 9.2From $25/mo (annual) · 15-day trial
  2. ActiveCampaignAll-in-One Marketing Platform 9.114-day trial

Strengths and trade-offs

  • Zoho Marketing Plus — where it wins

    • Coordinates email, SMS, social, webinars, surveys, and events
    • Combines lead scoring, customer journeys, and campaign analytics
    • Includes landing pages, A/B testing, heatmaps, and collaboration

    Where it doesn't

    • The plan is limited to 1,000 contacts and 1 marketer
    • Monthly billing costs $30 rather than $25 per month annually
    • No free plan; the 15-day trial is temporary

  • ActiveCampaign — where it wins

    • Multi-step automation with predictive sending and split testing
    • More than 1,000 integrations, including Shopify and Salesforce
    • Segmentation, CRM, landing pages, analytics, and AI tools

    Where it doesn't

    • No permanent free plan; access starts with a 14-day trial
    • Starter limits each automation to five actions
    • Plan pricing is organized around contact volume and currency
  • Zoho Marketing Plus9.2/10 · From $25/mo (annual) · 15-day trial

    Broad campaign tools at $25/month billed annually, with a 1,000-contact limit.

    Visit siteFull verdict →
  • ActiveCampaign9.1/10 · 14-day trial

    Advanced automation and CRM depth for growing teams, with paid plans tied to contact volume.

    Visit ActiveCampaignFull verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update