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Head-to-head · All-in-One Marketing Platform

ActiveCampaign vs Freshmarketer

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score ActiveCampaign #3 in All-in-One Marketing Platform 9.1/10 14-day trial Free trial✓ 1 of 5 features Visit ActiveCampaign
Freshmarketer #8 in All-in-One Marketing Platform 8.6/10 Free plan · 21-day trial Free planFree trial✓ 0 of 5 features Visit Freshmarketer

ActiveCampaign leads on 0 checks, Freshmarketer on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.1/10
  • Free planonly Freshmarketer
  • Free trialboth
  • Most featuresActiveCampaign · 1 of 5

ActiveCampaign scores higher on our rubric for all-in-one marketing platform: 9.1 against 8.6 out of 10; our editors rank them #3 and #8.

Freshmarketer offers free plan; ActiveCampaign doesn't.

ActiveCampaign is the better fit for growing businesses needing advanced automation. Freshmarketer is the better fit for teams managing multichannel journeys and optimization.

  • ActiveCampaign fits best

    Growing businesses needing advanced automation

  • Freshmarketer fits best

    Teams managing multichannel journeys and optimization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.1/10 Visit ↗ Freshmarketer 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in All-in-One Marketing Platform #8 in All-in-One Marketing Platform
Best for Growing businesses needing advanced automation Teams managing multichannel journeys and optimization
Pricing model Paid Free plan + paid
Starting price — $15/mo
Free plan — ✓ (best)
Free trial 14 days 21 days
Free trial length 14 days · no card needed 21 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Tickets, Community, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR
Integrations 1,000+ integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 1/5 · Freshmarketer 0/5
Marketing automation Not checked yet Not checked yet
Email campaigns Not checked yet Not checked yet
Landing pages ✓ (best) Not checked yet
Social publishing Not checked yet Not checked yet
Built-in CRM Not checked yet Not checked yet
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Multi-step automation with predictive sending and split testing
  • More than 1,000 integrations, including Shopify and Salesforce
  • Segmentation, CRM, landing pages, analytics, and AI tools
  • Automates customer journeys across email, SMS, and WhatsApp
  • Combines lead scoring, segmentation, and campaign analytics
  • Includes A/B testing, heatmaps, and session replay
Cons
  • No permanent free plan; access starts with a 14-day trial
  • Starter limits each automation to five actions
  • Plan pricing is organized around contact volume and currency
  • The Free plan is limited to basic segmentation and core campaign tools
  • Enterprise starts at $15 per month with annual billing
  • Its broad feature set may exceed the needs of teams focused on one channel
Our verdict

ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies, mid-market teams, and larger organizations. Its core toolkit combines email campaigns, newsletters, multi-step…

Read the review →

Freshmarketer is Freshworks’ marketing automation platform for teams that need to attract, nurture, and convert leads. It brings email and social campaigns together with SMS, WhatsApp, chat, forms, lead scoring, and automated customer…

Read the review →
  1. ActiveCampaignAll-in-One Marketing Platform 9.114-day trial
  2. FreshmarketerAll-in-One Marketing Platform 8.6Free plan · 21-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with predictive sending and split testing
    • More than 1,000 integrations, including Shopify and Salesforce
    • Segmentation, CRM, landing pages, analytics, and AI tools

    Where it doesn't

    • No permanent free plan; access starts with a 14-day trial
    • Starter limits each automation to five actions
    • Plan pricing is organized around contact volume and currency

  • Freshmarketer — where it wins

    • Automates customer journeys across email, SMS, and WhatsApp
    • Combines lead scoring, segmentation, and campaign analytics
    • Includes A/B testing, heatmaps, and session replay

    Where it doesn't

    • The Free plan is limited to basic segmentation and core campaign tools
    • Enterprise starts at $15 per month with annual billing
    • Its broad feature set may exceed the needs of teams focused on one channel

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update