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Head-to-head · All-in-One Marketing Platform

Bitrix24 Marketing vs Freshmarketer

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Bitrix24 Marketing #7 in All-in-One Marketing Platform 8.7/10 Free plan · 15-day trial Free planFree trial✓ 5 of 5 features Visit Bitrix24
Freshmarketer #8 in All-in-One Marketing Platform 8.6/10 Free plan · 21-day trial Free planFree trial✓ 0 of 5 features Visit Freshmarketer

Bitrix24 Marketing leads on 0 checks, Freshmarketer on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitrix24 Marketing · 8.7/10
  • Lowest starting priceFreshmarketer · $15/mo
  • Free planboth
  • Free trialboth
  • Most featuresBitrix24 Marketing · 5 of 5

Bitrix24 Marketing scores higher on our rubric for all-in-one marketing platform: 8.7 against 8.6 out of 10; our editors rank them #7 and #8.

Freshmarketer is cheaper to start at $15/mo against $49/mo.

Bitrix24 Marketing is the better fit for organizations wanting CRM plus multichannel campaigns. Freshmarketer is the better fit for teams managing multichannel journeys and optimization.

  • Bitrix24 Marketing fits best

    Organizations wanting CRM plus multichannel campaigns

  • Freshmarketer fits best

    Teams managing multichannel journeys and optimization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitrix24 Marketing 8.7/10 Visit ↗ Freshmarketer 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #7 in All-in-One Marketing Platform #8 in All-in-One Marketing Platform
Best for Organizations wanting CRM plus multichannel campaigns Teams managing multichannel journeys and optimization
Pricing model Free plan + paid Free plan + paid
Starting price $49/mo $15/mo (best)
Free plan ✓ ✓
Free trial 15 days 21 days
Free trial length 15 days · no card needed 21 days · no card needed
Deployment Cloud, Self-hosted, Desktop, Mobile Cloud
Platforms Web, Windows, macOS, iOS, Android Web
Support Email, Tickets, Docs Email, Tickets, Community, Docs
Integrations 800+ integrations 1,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bitrix24 Marketing 5/5 · Freshmarketer 0/5
Marketing automation ✓ (best) Not checked yet
Email campaigns ✓ (best) Not checked yet
Landing pages ✓ (best) Not checked yet
Social publishing ✓ (best) Not checked yet
Built-in CRM ✓ (best) Not checked yet
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Combines email, SMS, social, telemarketing, landing pages and CRM
  • Automation triggers campaigns from CRM events and supports segmentation
  • Available across web, desktop, mobile, API and self-hosted deployments
  • Automates customer journeys across email, SMS, and WhatsApp
  • Combines lead scoring, segmentation, and campaign analytics
  • Includes A/B testing, heatmaps, and session replay
Cons
  • Free plan is automatically deleted after 50 days without sign-in
  • Enterprise pricing lists fewer feature details than lower tiers
  • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
  • The Free plan is limited to basic segmentation and core campaign tools
  • Enterprise starts at $15 per month with annual billing
  • Its broad feature set may exceed the needs of teams focused on one channel
Our verdict

Bitrix24 Marketing combines CRM records, sales pipelines and campaign tools in one workspace. It supports email campaigns with segmentation, templates, tracking and unsubscribe handling; trigger-based email and SMS automation; social-media…

Read the review →

Freshmarketer is Freshworks’ marketing automation platform for teams that need to attract, nurture, and convert leads. It brings email and social campaigns together with SMS, WhatsApp, chat, forms, lead scoring, and automated customer…

Read the review →
  1. Bitrix24 MarketingAll-in-One Marketing Platform 8.7Free plan · 15-day trial
  2. FreshmarketerAll-in-One Marketing Platform 8.6Free plan · 21-day trial

Strengths and trade-offs

  • Bitrix24 Marketing — where it wins

    • Combines email, SMS, social, telemarketing, landing pages and CRM
    • Automation triggers campaigns from CRM events and supports segmentation
    • Available across web, desktop, mobile, API and self-hosted deployments

    Where it doesn't

    • Free plan is automatically deleted after 50 days without sign-in
    • Enterprise pricing lists fewer feature details than lower tiers
    • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool

  • Freshmarketer — where it wins

    • Automates customer journeys across email, SMS, and WhatsApp
    • Combines lead scoring, segmentation, and campaign analytics
    • Includes A/B testing, heatmaps, and session replay

    Where it doesn't

    • The Free plan is limited to basic segmentation and core campaign tools
    • Enterprise starts at $15 per month with annual billing
    • Its broad feature set may exceed the needs of teams focused on one channel
  • Bitrix24 Marketing8.7/10 · Free plan · 15-day trial

    A broad CRM-centered suite for running campaigns, lead capture and sales workflows.

    Visit Bitrix24Full verdict →
  • Freshmarketer8.6/10 · Free plan · 21-day trial

    A broad marketing toolkit for teams coordinating campaigns and optimizing conversions.

    Visit FreshmarketerFull verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update