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Head-to-head · All-in-One Marketing Platform

Mailchimp vs Bitrix24 Marketing

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mailchimp #6 in All-in-One Marketing Platform 8.8/10 Free plan · 14-day trial Free plan✓ 1 of 5 features Visit Mailchimp
Bitrix24 Marketing #7 in All-in-One Marketing Platform 8.7/10 Free plan · paid from $49/mo (annual) · 15-day trial Free plan✓ 5 of 5 features Visit Bitrix24

Mailchimp leads on 0 checks, Bitrix24 Marketing on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 8.8/10
  • Free planboth
  • Most featuresBitrix24 Marketing · 5 of 5

Mailchimp scores higher on our rubric for all-in-one marketing platform: 8.8 against 8.7 out of 10; our editors rank them #6 and #7.

Bitrix24 Marketing offers marketing automation; Mailchimp doesn't publish it. Bitrix24 Marketing offers email campaigns; Mailchimp doesn't publish it. Bitrix24 Marketing offers social publishing; Mailchimp doesn't publish it. Bitrix24 Marketing offers built-in crm; Mailchimp doesn't publish it.

Mailchimp is the better fit for mainstream teams starting with broad email marketing. Bitrix24 Marketing is the better fit for organizations wanting CRM plus multichannel campaigns.

  • Mailchimp fits best

    Mainstream teams starting with broad email marketing

  • Bitrix24 Marketing fits best

    Organizations wanting CRM plus multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Mailchimp 8.8/10 Visit ↗ Bitrix24 Marketing 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #6 in All-in-One Marketing Platform #7 in All-in-One Marketing Platform
Best for Mainstream teams starting with broad email marketing Organizations wanting CRM plus multichannel campaigns
Pricing model Free plan + paid Free plan + paid
Starting price Not published $49/mo
Free plan ✓ ✓
Free trial — —
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud, Mobile Cloud, Self-hosted, Desktop, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Live chat, Phone, Docs · 24/7 Email, Tickets, Docs
Integrations 300+ integrations 800+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mailchimp 1/5 · Bitrix24 Marketing 5/5
Marketing automation Not published ✓ (best)
Email campaigns Not published ✓ (best)
Landing pages ✓ ✓
Social publishing Not published ✓ (best)
Built-in CRM Not published ✓ (best)
Specs
Free contact limit Not published Not published
Our review
Pros
  • Free plan supports up to 250 contacts and 500 monthly email sends
  • Segmentation, automation, landing pages, A/B and multivariate testing
  • Web, iOS, Android, API access and 300 integrations
  • Combines email, SMS, social, telemarketing, landing pages and CRM
  • Automation triggers campaigns from CRM events and supports segmentation
  • Available across web, desktop, mobile, API and self-hosted deployments
Cons
  • Paid pricing varies by contact count and selected billing terms
  • Automation depth and testing options differ by plan
  • Premium starts at 10,000 contacts, which may exceed smaller teams' needs
  • Free plan is automatically deleted after 50 days without sign-in
  • Enterprise pricing lists fewer feature details than lower tiers
  • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
Our verdict

Mailchimp is an email marketing and marketing automation platform for growing businesses. It combines campaign creation, audience management, segmentation, automated email flows, landing pages, forms, analytics and testing in one service.…

Read the review →

Bitrix24 Marketing combines CRM records, sales pipelines and campaign tools in one workspace. It supports email campaigns with segmentation, templates, tracking and unsubscribe handling; trigger-based email and SMS automation; social-media…

Read the review →
  1. MailchimpAll-in-One Marketing Platform 8.8Free plan · 14-day trial
  2. Bitrix24 MarketingAll-in-One Marketing Platform 8.7Free plan · paid from $49/mo (annual) · 15-day trial

Strengths and trade-offs

  • Mailchimp — where it wins

    • Free plan supports up to 250 contacts and 500 monthly email sends
    • Segmentation, automation, landing pages, A/B and multivariate testing
    • Web, iOS, Android, API access and 300 integrations

    Where it doesn't

    • Paid pricing varies by contact count and selected billing terms
    • Automation depth and testing options differ by plan
    • Premium starts at 10,000 contacts, which may exceed smaller teams' needs

  • Bitrix24 Marketing — where it wins

    • Combines email, SMS, social, telemarketing, landing pages and CRM
    • Automation triggers campaigns from CRM events and supports segmentation
    • Available across web, desktop, mobile, API and self-hosted deployments

    Where it doesn't

    • Free plan is automatically deleted after 50 days without sign-in
    • Enterprise pricing lists fewer feature details than lower tiers
    • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
  • Mailchimp8.8/10 · Free plan · 14-day trial

    A broad email marketing suite with a useful free plan and extensive integrations.

    Visit MailchimpFull verdict →
  • Bitrix24 Marketing8.7/10 · Free plan · paid from $49/mo (annual) · 15-day trial

    A broad CRM-centered suite for running campaigns, lead capture and sales workflows.

    Visit Bitrix24Full verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update