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Head-to-head · All-in-One Marketing Platform

Mailchimp vs Freshmarketer

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mailchimp #6 in All-in-One Marketing Platform 8.8/10 Free plan · 14-day trial Free plan✓ 1 of 5 features Visit Mailchimp
Freshmarketer #8 in All-in-One Marketing Platform 8.6/10 Free plan · paid from $15/mo (annual) · 21-day trial Free plan✓ 0 of 5 features Visit Freshmarketer

Mailchimp leads on 1 check, Freshmarketer on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 8.8/10
  • Free planboth
  • Most featuresMailchimp · 1 of 5

Mailchimp scores higher on our rubric for all-in-one marketing platform: 8.8 against 8.6 out of 10; our editors rank them #6 and #8.

Mailchimp offers landing pages; Freshmarketer doesn't publish it.

Mailchimp is the better fit for mainstream teams starting with broad email marketing. Freshmarketer is the better fit for teams managing multichannel journeys and optimization.

  • Mailchimp fits best

    Mainstream teams starting with broad email marketing

  • Freshmarketer fits best

    Teams managing multichannel journeys and optimization

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Mailchimp 8.8/10 Visit ↗ Freshmarketer 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #6 in All-in-One Marketing Platform #8 in All-in-One Marketing Platform
Best for Mainstream teams starting with broad email marketing Teams managing multichannel journeys and optimization
Pricing model Free plan + paid Free plan + paid
Starting price Not published $15/mo
Free plan ✓ ✓
Free trial — —
Free trial length 14 days · no card needed 21 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Email, Tickets, Community, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR
Integrations 300+ integrations 1,000+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mailchimp 1/5 · Freshmarketer 0/5
Marketing automation Not published Not published
Email campaigns Not published Not published
Landing pages ✓ (best) Not published
Social publishing Not published Not published
Built-in CRM Not published Not published
Specs
Free contact limit Not published Not published
Our review
Pros
  • Free plan supports up to 250 contacts and 500 monthly email sends
  • Segmentation, automation, landing pages, A/B and multivariate testing
  • Web, iOS, Android, API access and 300 integrations
  • Automates customer journeys across email, SMS, and WhatsApp
  • Combines lead scoring, segmentation, and campaign analytics
  • Includes A/B testing, heatmaps, and session replay
Cons
  • Paid pricing varies by contact count and selected billing terms
  • Automation depth and testing options differ by plan
  • Premium starts at 10,000 contacts, which may exceed smaller teams' needs
  • The Free plan is limited to basic segmentation and core campaign tools
  • Enterprise starts at $15 per month with annual billing
  • Its broad feature set may exceed the needs of teams focused on one channel
Our verdict

Mailchimp is an email marketing and marketing automation platform for growing businesses. It combines campaign creation, audience management, segmentation, automated email flows, landing pages, forms, analytics and testing in one service.…

Read the review →

Freshmarketer is Freshworks’ marketing automation platform for teams that need to attract, nurture, and convert leads. It brings email and social campaigns together with SMS, WhatsApp, chat, forms, lead scoring, and automated customer…

Read the review →
  1. MailchimpAll-in-One Marketing Platform 8.8Free plan · 14-day trial
  2. FreshmarketerAll-in-One Marketing Platform 8.6Free plan · paid from $15/mo (annual) · 21-day trial

Strengths and trade-offs

  • Mailchimp — where it wins

    • Free plan supports up to 250 contacts and 500 monthly email sends
    • Segmentation, automation, landing pages, A/B and multivariate testing
    • Web, iOS, Android, API access and 300 integrations

    Where it doesn't

    • Paid pricing varies by contact count and selected billing terms
    • Automation depth and testing options differ by plan
    • Premium starts at 10,000 contacts, which may exceed smaller teams' needs

  • Freshmarketer — where it wins

    • Automates customer journeys across email, SMS, and WhatsApp
    • Combines lead scoring, segmentation, and campaign analytics
    • Includes A/B testing, heatmaps, and session replay

    Where it doesn't

    • The Free plan is limited to basic segmentation and core campaign tools
    • Enterprise starts at $15 per month with annual billing
    • Its broad feature set may exceed the needs of teams focused on one channel
  • Mailchimp8.8/10 · Free plan · 14-day trial

    A broad email marketing suite with a useful free plan and extensive integrations.

    Visit MailchimpFull verdict →
  • Freshmarketer8.6/10 · Free plan · paid from $15/mo (annual) · 21-day trial

    A broad marketing toolkit for teams coordinating campaigns and optimizing conversions.

    Visit FreshmarketerFull verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update