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Head-to-head · All-in-One Marketing Platform

ActiveCampaign vs Bitrix24 Marketing

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #3 in All-in-One Marketing Platform 9.1/10 14-day trial Free trial✓ 1 of 5 features Visit ActiveCampaign
Bitrix24 Marketing #7 in All-in-One Marketing Platform 8.7/10 Free plan · 15-day trial Free planFree trial✓ 5 of 5 features Visit Bitrix24

ActiveCampaign leads on 0 checks, Bitrix24 Marketing on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.1/10
  • Free planonly Bitrix24 Marketing
  • Free trialboth
  • Most featuresBitrix24 Marketing · 5 of 5

ActiveCampaign scores higher on our rubric for all-in-one marketing platform: 9.1 against 8.7 out of 10; our editors rank them #3 and #7.

Bitrix24 Marketing offers free plan; ActiveCampaign doesn't.

ActiveCampaign is the better fit for growing businesses needing advanced automation. Bitrix24 Marketing is the better fit for organizations wanting CRM plus multichannel campaigns.

  • ActiveCampaign fits best

    Growing businesses needing advanced automation

  • Bitrix24 Marketing fits best

    Organizations wanting CRM plus multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.1/10 Visit ↗ Bitrix24 Marketing 8.7/10 Visit ↗
At a glance
Editor score 9.1 8.7
Ranking #3 in All-in-One Marketing Platform #7 in All-in-One Marketing Platform
Best for Growing businesses needing advanced automation Organizations wanting CRM plus multichannel campaigns
Pricing model Paid Free plan + paid
Starting price — $49/mo
Free plan — ✓ (best)
Free trial 14 days 15 days
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud, Mobile Cloud, Self-hosted, Desktop, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Live chat, Community, Docs Email, Tickets, Docs
Integrations 1,000+ integrations 800+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features ActiveCampaign 1/5 · Bitrix24 Marketing 5/5
Marketing automation Not checked yet ✓ (best)
Email campaigns Not checked yet ✓ (best)
Landing pages ✓ ✓
Social publishing Not checked yet ✓ (best)
Built-in CRM Not checked yet ✓ (best)
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Multi-step automation with predictive sending and split testing
  • More than 1,000 integrations, including Shopify and Salesforce
  • Segmentation, CRM, landing pages, analytics, and AI tools
  • Combines email, SMS, social, telemarketing, landing pages and CRM
  • Automation triggers campaigns from CRM events and supports segmentation
  • Available across web, desktop, mobile, API and self-hosted deployments
Cons
  • No permanent free plan; access starts with a 14-day trial
  • Starter limits each automation to five actions
  • Plan pricing is organized around contact volume and currency
  • Free plan is automatically deleted after 50 days without sign-in
  • Enterprise pricing lists fewer feature details than lower tiers
  • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
Our verdict

ActiveCampaign is a cloud-based email marketing and marketing automation platform for small businesses, marketers, agencies, mid-market teams, and larger organizations. Its core toolkit combines email campaigns, newsletters, multi-step…

Read the review →

Bitrix24 Marketing combines CRM records, sales pipelines and campaign tools in one workspace. It supports email campaigns with segmentation, templates, tracking and unsubscribe handling; trigger-based email and SMS automation; social-media…

Read the review →
  1. ActiveCampaignAll-in-One Marketing Platform 9.114-day trial
  2. Bitrix24 MarketingAll-in-One Marketing Platform 8.7Free plan · 15-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with predictive sending and split testing
    • More than 1,000 integrations, including Shopify and Salesforce
    • Segmentation, CRM, landing pages, analytics, and AI tools

    Where it doesn't

    • No permanent free plan; access starts with a 14-day trial
    • Starter limits each automation to five actions
    • Plan pricing is organized around contact volume and currency
  • Bitrix24 Marketing — where it wins

    • Combines email, SMS, social, telemarketing, landing pages and CRM
    • Automation triggers campaigns from CRM events and supports segmentation
    • Available across web, desktop, mobile, API and self-hosted deployments

    Where it doesn't

    • Free plan is automatically deleted after 50 days without sign-in
    • Enterprise pricing lists fewer feature details than lower tiers
    • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
  • ActiveCampaign9.1/10 · 14-day trial

    Advanced automation and CRM depth for growing teams, with paid plans tied to contact volume.

    Visit ActiveCampaignFull verdict →
  • Bitrix24 Marketing8.7/10 · Free plan · 15-day trial

    A broad CRM-centered suite for running campaigns, lead capture and sales workflows.

    Visit Bitrix24Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update