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Head-to-head · All-in-One Marketing Platform

HubSpot Marketing Hub vs Bitrix24 Marketing

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score HubSpot Marketing Hub #1 in All-in-One Marketing Platform 9.3/10 Free plan · 14-day trial Free planFree trial✓ 0 of 5 features Visit HubSpot
Bitrix24 Marketing #7 in All-in-One Marketing Platform 8.7/10 Free plan · 15-day trial Free planFree trial✓ 5 of 5 features Visit Bitrix24

HubSpot Marketing Hub leads on 0 checks, Bitrix24 Marketing on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Marketing Hub · 9.3/10
  • Free planboth
  • Free trialboth
  • Most featuresBitrix24 Marketing · 5 of 5

HubSpot Marketing Hub scores higher on our rubric for all-in-one marketing platform: 9.3 against 8.7 out of 10; our editors rank them #1 and #7.

HubSpot Marketing Hub is the better fit for teams wanting broad, integrated marketing and CRM. Bitrix24 Marketing is the better fit for organizations wanting CRM plus multichannel campaigns.

  • HubSpot Marketing Hub fits best

    Teams wanting broad, integrated marketing and CRM

  • Bitrix24 Marketing fits best

    Organizations wanting CRM plus multichannel campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Marketing Hub 9.3/10 Visit ↗ Bitrix24 Marketing 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in All-in-One Marketing Platform #7 in All-in-One Marketing Platform
Best for Teams wanting broad, integrated marketing and CRM Organizations wanting CRM plus multichannel campaigns
Pricing model Free plan + paid Free plan + paid
Starting price — $49/mo
Free plan ✓ ✓
Free trial 14 days 15 days
Free trial length 14 days 15 days · no card needed
Deployment Cloud, Mobile Cloud, Self-hosted, Desktop, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Phone, Docs Email, Tickets, Docs
Integrations 1,800+ integrations 800+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/5 · Bitrix24 Marketing 5/5
Marketing automation Not checked yet ✓ (best)
Email campaigns Not checked yet ✓ (best)
Landing pages Not checked yet ✓ (best)
Social publishing Not checked yet ✓ (best)
Built-in CRM Not checked yet ✓ (best)
Specs
Free contact limit Not checked yet Not checked yet
Our review
Pros
  • Automated journeys combine branching workflows, email nurture, and lead scoring.
  • Native forms create CRM records while campaign and performance reports track results.
  • 1,800 integrations connect tools such as Salesforce, Shopify, Slack, and Jira.
  • Combines email, SMS, social, telemarketing, landing pages and CRM
  • Automation triggers campaigns from CRM events and supports segmentation
  • Available across web, desktop, mobile, API and self-hosted deployments
Cons
  • Advanced automation and journey analytics are reserved for higher-tier editions.
  • The broad feature set may exceed teams seeking only a focused email tool.
  • Cloud and mobile deployment is proprietary rather than open source.
  • Free plan is automatically deleted after 50 days without sign-in
  • Enterprise pricing lists fewer feature details than lower tiers
  • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
Our verdict

HubSpot Marketing Hub brings lead generation, campaign management, automated email, workflow orchestration, forms, lead scoring, reporting, and social publishing into a cloud platform connected to a CRM. It is aimed at individual users,…

Read the review →

Bitrix24 Marketing combines CRM records, sales pipelines and campaign tools in one workspace. It supports email campaigns with segmentation, templates, tracking and unsubscribe handling; trigger-based email and SMS automation; social-media…

Read the review →
  1. HubSpot Marketing HubAll-in-One Marketing Platform 9.3Free plan · 14-day trial
  2. Bitrix24 MarketingAll-in-One Marketing Platform 8.7Free plan · 15-day trial

Strengths and trade-offs

  • HubSpot Marketing Hub — where it wins

    • Automated journeys combine branching workflows, email nurture, and lead scoring.
    • Native forms create CRM records while campaign and performance reports track results.
    • 1,800 integrations connect tools such as Salesforce, Shopify, Slack, and Jira.

    Where it doesn't

    • Advanced automation and journey analytics are reserved for higher-tier editions.
    • The broad feature set may exceed teams seeking only a focused email tool.
    • Cloud and mobile deployment is proprietary rather than open source.

  • Bitrix24 Marketing — where it wins

    • Combines email, SMS, social, telemarketing, landing pages and CRM
    • Automation triggers campaigns from CRM events and supports segmentation
    • Available across web, desktop, mobile, API and self-hosted deployments

    Where it doesn't

    • Free plan is automatically deleted after 50 days without sign-in
    • Enterprise pricing lists fewer feature details than lower tiers
    • Multichannel breadth may exceed the needs of teams seeking a focused campaign tool
  • HubSpot Marketing Hub9.3/10 · Free plan · 14-day trial

    A broad marketing-and-CRM suite for teams that want automation, scoring, forms, and reporting together.

    Visit HubSpotFull verdict →
  • Bitrix24 Marketing8.7/10 · Free plan · 15-day trial

    A broad CRM-centered suite for running campaigns, lead capture and sales workflows.

    Visit Bitrix24Full verdict →

More comparisons

All All-in-One marketing platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update