HubSpot Marketing Hub
HubSpot Marketing Hub: A flexible automation suite with a free entry point and steep higher-tier pricing. Ranked #6 of 25 in Nonprofit Marketing Software by our editors (8.6/10); pricing: Free plan · 14-day trial; best for growing nonprofits wanting flexible automation.
At a glance
- Editor score8.6 / 10
- PricingFree plan · 14-day trial
- Best forGrowing nonprofits wanting flexible automation
- Free planYes
- Founded2006 · Cambridge, Massachusetts, United States
- Facts checked22 Sep 2026
Where it wins
- Free plan supports lead generation, email, and marketing measurement
- Branching workflows, lead scoring, forms, and segmentation support targeted nurturing
- Customer journey analytics and AI-powered workflows extend campaign reporting
Where it doesn't
- Professional and Enterprise plans carry substantially higher monthly costs
- The free plan is limited to up to 2 users
- The listed integration set includes Salesforce and Facebook Messenger
Our verdict on HubSpot Marketing Hub
HubSpot Marketing Hub combines email marketing, lead capture, workflow automation, lead scoring, CRM-based segmentation, advertising tools, campaign reporting, and customer journey analytics. It is suited to growing nonprofit marketing teams that want to connect campaign activity with contact records and sales processes. The platform is available on web, iOS, Android, and through an API, and it operates within HubSpot’s broader customer platform.
Pricing follows a freemium model. The Free plan costs $0 per month for up to 2 users and includes lead generation, email, and marketing measurement. Starter costs $20 per seat per month and includes 1,000 marketing contacts, forms and form automation, and email automation. Professional costs $890 per month, includes three core seats and 2,000 marketing contacts, and adds unlimited email and form automation. Enterprise costs $3,600 per month with annual billing, includes five core seats and 10,000 marketing contacts, and adds advanced marketing automation. Professional and Enterprise also have additional onboarding fees.
The strongest fit is for organizations that need more than scheduled email blasts. Visual workflows support conditional and multi-path branching, while lead scoring can use fit, engagement, and behavioral events. Forms can be standalone, embedded, collected, or multi-step, and CRM segmentation supports personalization. AI-powered workflows and AI-assisted lead scoring add further automation options. Integration breadth deserves consideration: the listed connections include Salesforce and Facebook Messenger. Smaller nonprofits may prefer the Free or Starter plans, while teams needing extensive automation should weigh the higher-tier cost before choosing Professional or Enterprise.
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HubSpot Marketing Hub pricing
All 4 HubSpot Marketing Hub plans and prices →
HubSpot Marketing Hub fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Nonprofit discount | Not verified |
| Email campaigns | Not verified |
| Social campaigns | Not verified |
| Marketing automation | Not verified |
| Landing pages | Not verified |
| Analytics and reporting | Not verified |
| Audience limit | Not verified |
| Free trial | 14 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,800+ integrations: Jira, Shopify, Slack, Salesforce, Microsoft Dynamics 365, Pipedrive … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | hubspot.com |
| Facts checked | 22 Sep 2026 |
HubSpot Marketing Hub integrations
HubSpot Marketing Hub lists 1,800+ integrations on its own site — the 8 named here are the ones its pages call out.
- Jira
- Shopify
- Slack
- Salesforce
- Microsoft Dynamics 365
- Pipedrive
- Zendesk
- Zoho CRM
See all HubSpot Marketing Hub integrations →
Alternatives to HubSpot Marketing Hub
- GivingtechA broad free platform for nonprofit fundraising, donor management and marketing.9.4
- Action NetworkA focused platform for advocacy campaigns, grassroots organizing, and supporter engagement.9.2
- Engaging NetworksA broad nonprofit engagement platform for fundraising, advocacy, automation, and events.9.0
See all HubSpot Marketing Hub alternatives →
HubSpot Marketing Hub vs the competition
- HubSpot Marketing Hub vs Givingtech
- HubSpot Marketing Hub vs Action Network
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- HubSpot Marketing Hub vs NationBuilder
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- HubSpot Marketing Hub vs Mautic
Compare HubSpot Marketing Hub with any tool side by side →
Also Ranked In
HubSpot Marketing Hub is ranked in 14 of our directories; the 6 strongest besides Nonprofit Marketing Software.
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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used HubSpot Marketing Hub for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
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Featured on iTechGuides
HubSpot Marketing Hub is listed in our Nonprofit Marketing Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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