Givingtech vs HubSpot Marketing Hub

Givingtech9.4Visit HubSpot Marketing Hub8.6Visit

Higher score Givingtech #1 in Nonprofit Marketing Software 9.4/10 Free plan Free plan✓ 4 of 6 features Visit Givingtech

vs

HubSpot Marketing Hub #6 in Nonprofit Marketing Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit HubSpot

• Givingtech fits best

  Nonprofits wanting an all-in-one free platform

• HubSpot Marketing Hub fits best

  Growing nonprofits wanting flexible automation

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Side by side

Feature	Givingtech 9.4/10 Visit ↗	HubSpot Marketing Hub 8.6/10 Visit ↗
At a glance
Editor score	9.4	8.6
Ranking	#1 in Nonprofit Marketing Software	#6 in Nonprofit Marketing Software
Best for	Nonprofits wanting an all-in-one free platform	Growing nonprofits wanting flexible automation
Pricing model	Free	Free plan + paid
Starting price	Free	—
Free plan	✓	✓
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Live chat, Docs	Phone, Docs
Compliance	GDPR, PCI DSS	SOC 2, ISO 27001, GDPR
Integrations	5,000+ integrations	1,800+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Givingtech 4/6 · HubSpot Marketing Hub 0/6
Nonprofit discount	Not checked yet	Not checked yet
Email campaigns	✓ (best)	Not checked yet
Social campaigns	Not checked yet	Not checked yet
Marketing automation	✓ (best)	Not checked yet
Landing pages	✓ (best)	Not checked yet
Analytics and reporting	✓ (best)	Not checked yet
Specs
Audience limit	Not checked yet	Not checked yet
Our review
Pros	Combines donor CRM, email/SMS marketing and fundraising tools Supports donation forms, recurring gifts, crowdfunding and events Includes APIs, webhooks and connections to major CRM and payment tools	Free plan supports lead generation, email, and marketing measurement Branching workflows, lead scoring, forms, and segmentation support targeted nurturing Customer journey analytics and AI-powered workflows extend campaign reporting
Cons	Donations incur transaction fees despite free core platform access GivingGlobal annual membership pricing is separate from the Free plan The broad feature set may require more coordination across nonprofit workflows	Professional and Enterprise plans carry substantially higher monthly costs The free plan is limited to up to 2 users The listed integration set includes Salesforce and Facebook Messenger
Our verdict	Givingtech is an all-in-one fundraising and marketing platform for nonprofit organizations, from small groups to international foundations. Its Free plan combines donor and lead CRM, email and SMS marketing, donation forms, crowdfunding,… Read the review →	HubSpot Marketing Hub combines email marketing, lead capture, workflow automation, lead scoring, CRM-based segmentation, advertising tools, campaign reporting, and customer journey analytics. It is suited to growing nonprofit marketing… Read the review →

Strengths and trade-offs

• Givingtech — where it wins

  • Combines donor CRM, email/SMS marketing and fundraising tools
  • Supports donation forms, recurring gifts, crowdfunding and events
  • Includes APIs, webhooks and connections to major CRM and payment tools

  Where it doesn't

  • Donations incur transaction fees despite free core platform access
  • GivingGlobal annual membership pricing is separate from the Free plan
  • The broad feature set may require more coordination across nonprofit workflows

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Branching workflows, lead scoring, forms, and segmentation support targeted nurturing
  • Customer journey analytics and AI-powered workflows extend campaign reporting

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • The free plan is limited to up to 2 users
  • The listed integration set includes Salesforce and Facebook Messenger

• Givingtech9.4/10 · Free plan

  A broad free platform for nonprofit fundraising, donor management and marketing.

  Visit GivingtechFull verdict →
• HubSpot Marketing Hub8.6/10 · Free plan · 14-day trial

  A flexible automation suite with a free entry point and steep higher-tier pricing.

  Visit HubSpotFull verdict →