Action Network vs HubSpot Marketing Hub

Action Network9.2Visit HubSpot Marketing Hub8.6Visit

Higher score Action Network #2 in Nonprofit Marketing Software 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Action Network

vs

HubSpot Marketing Hub #6 in Nonprofit Marketing Software 8.6/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit HubSpot

• Action Network fits best

  Advocacy groups and grassroots campaigns

• HubSpot Marketing Hub fits best

  Growing nonprofits wanting flexible automation

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Side by side

Feature	Action Network 9.2/10 Visit ↗	HubSpot Marketing Hub 8.6/10 Visit ↗
At a glance
Editor score	9.2	8.6
Ranking	#2 in Nonprofit Marketing Software	#6 in Nonprofit Marketing Software
Best for	Advocacy groups and grassroots campaigns	Growing nonprofits wanting flexible automation
Pricing model	Free plan + paid	Free plan + paid
Starting price	$15/mo	—
Free plan	✓	✓
Free trial	—	14 days
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Tickets, Docs	Phone, Docs
Compliance	GDPR	SOC 2, ISO 27001, GDPR
Integrations	20+ integrations	1,800+ integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Action Network 0/6 · HubSpot Marketing Hub 0/6
Nonprofit discount	Not checked yet	Not checked yet
Email campaigns	Not checked yet	Not checked yet
Social campaigns	Not checked yet	Not checked yet
Marketing automation	Not checked yet	Not checked yet
Landing pages	Not checked yet	Not checked yet
Analytics and reporting	Not checked yet	Not checked yet
Specs
Audience limit	Not checked yet	Not checked yet
Our review
Pros	Petitions, letter campaigns, events, fundraisers, forms, and surveys Email, SMS/MMS, targeting, workflows, personalization, and analytics Networks, permissions, data flows, API access, and partner integrations	Free plan supports lead generation, email, and marketing measurement Branching workflows, lead scoring, forms, and segmentation support targeted nurturing Customer journey analytics and AI-powered workflows extend campaign reporting
Cons	Usage-based pricing includes monthly minimums on paid plans Mobile messaging adds separate telecom fees Enterprise pricing is custom and aimed at large email programs	Professional and Enterprise plans carry substantially higher monthly costs The free plan is limited to up to 2 users The listed integration set includes Salesforce and Facebook Messenger
Our verdict	Action Network is a digital organizing platform for progressive organizations, campaigns, grassroots groups, and individual activists. Its feature set centers on advocacy and supporter action: users can create petitions, letter campaigns… Read the review →	HubSpot Marketing Hub combines email marketing, lead capture, workflow automation, lead scoring, CRM-based segmentation, advertising tools, campaign reporting, and customer journey analytics. It is suited to growing nonprofit marketing… Read the review →

Strengths and trade-offs

• Action Network — where it wins

  • Petitions, letter campaigns, events, fundraisers, forms, and surveys
  • Email, SMS/MMS, targeting, workflows, personalization, and analytics
  • Networks, permissions, data flows, API access, and partner integrations

  Where it doesn't

  • Usage-based pricing includes monthly minimums on paid plans
  • Mobile messaging adds separate telecom fees
  • Enterprise pricing is custom and aimed at large email programs

• HubSpot Marketing Hub — where it wins

  • Free plan supports lead generation, email, and marketing measurement
  • Branching workflows, lead scoring, forms, and segmentation support targeted nurturing
  • Customer journey analytics and AI-powered workflows extend campaign reporting

  Where it doesn't

  • Professional and Enterprise plans carry substantially higher monthly costs
  • The free plan is limited to up to 2 users
  • The listed integration set includes Salesforce and Facebook Messenger

• Action Network9.2/10 · Free plan

  A focused platform for advocacy campaigns, grassroots organizing, and supporter engagement.

  Visit Action NetworkFull verdict →
• HubSpot Marketing Hub8.6/10 · Free plan · 14-day trial

  A flexible automation suite with a free entry point and steep higher-tier pricing.

  Visit HubSpotFull verdict →