The Best Nonprofit Marketing Software in 2026
We researched nonprofit marketing software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on their core job, value for money, and verified features for coordinating nonprofit outreach, campaigns, audience engagement, and marketing analytics across channels.
Our top picks
-
Top ranked
Givingtech#1 of 259.4/10A broad free platform for nonprofit fundraising, donor management and marketing.
Free plan
-
Runner-up
Action Network#2 of 259.2/10A focused platform for advocacy campaigns, grassroots organizing, and supporter engagement.
Free plan
-
Top-ranked free plan
HubSpot Marketing Hub#6 of 258.6/10A flexible automation suite with a free entry point and steep higher-tier pricing.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 25 tools, best first
-
Best forNonprofits wanting an all-in-one free platform
A broad free platform for nonprofit fundraising, donor management and marketing.
- Email campaigns
- Marketing automation
- Landing pages
9.4/10★★★★★Visit Givingtech -
Best forAdvocacy groups and grassroots campaigns
A focused platform for advocacy campaigns, grassroots organizing, and supporter engagement.
9.2/10★★★★★Visit Action Network -
Best forNonprofits needing fundraising and advocacy
A broad nonprofit engagement platform for fundraising, advocacy, automation, and events.
- Social campaigns
- Email campaigns
- Marketing automation
9.0/10★★★★☆Visit Engaging -
Best forOrganizations combining fundraising and advocacy
A broad nonprofit platform that joins fundraising, advocacy, communications, and supporter management.
8.9/10★★★★☆Visit NationBuilder -
Best forEstablished nonprofits using Blackbaud systems
A broad nonprofit marketing suite with particularly strong Blackbaud ecosystem connections.
- Social campaigns
- Email campaigns
- Marketing automation
8.8/10★★★★☆Visit Blackbaud -
Best forGrowing nonprofits wanting flexible automation
A flexible automation suite with a free entry point and steep higher-tier pricing.
8.6/10★★★★☆Visit HubSpot -
Best forTechnical teams wanting open-source control
A flexible open-source choice for technical teams that need control over marketing data and infrastructure.
8.5/10★★★★☆Visit Mautic -
Best forBudget-conscious nonprofits focused on email
A flexible email platform with a free plan, automation, and broad marketing coverage.
- Landing pages
8.4/10★★★★☆Visit GetResponse -
Best forData-driven nonprofits running multichannel journeys
A capable journey builder for data-driven nonprofits with a $100 monthly entry point.
8.3/10★★★★☆Visit Customer.io -
Best forEstablished teams needing mature automation
A mature automation suite for established nonprofit marketing teams.
- Landing pages
8.2/10★★★★☆Visit ActiveCampaign -
Best forLarger nonprofits with complex campaigns
A capable multichannel automation platform, but its $900 monthly entry price limits value.
8.1/10★★★★☆Visit Act-On -
Best forSmall teams seeking low-cost automation
Affordable multichannel automation with journeys, scoring, forms, and analytics.
8.0/10★★★★☆Visit Zoho -
Best forAdvocacy organizations needing legislator outreach
A focused advocacy platform for legislator outreach, supporter data, petitions, email, and SMS.
7.9/10★★★★☆Visit Muster -
Best forAssociations running large advocacy programs
A broad advocacy platform for associations that need coordinated, multichannel campaigns.
7.8/10★★★★☆Visit VoterVoice -
Best forDonor-focused organizations with large audiences
A broad donor engagement platform for nonprofits with CRM-connected campaigns.
- Email campaigns
- Marketing automation
- Analytics and reporting
7.7/10★★★★☆Visit WeGive -
Best forFundraisers focused on donor retention
A donor-focused platform for retention journeys, personalization, and multichannel fundraising communications.
- Social campaigns
- Email campaigns
- Marketing automation
7.6/10★★★★☆Request a demo -
Best forTeams needing broad commercial integrations
A broad marketing automation platform for teams that need commercial integrations.
- Landing pages
7.5/10★★★★☆Visit Dotdigital -
Best forEnterprise teams needing advanced orchestration
A mature orchestration suite for enterprise teams, with contact-sales pricing and no free plan.
7.4/10★★★★☆Visit Adobe Marketo -
Best forLarge enterprises already using Salesforce
A high-volume Salesforce marketing suite for complex, cross-channel campaigns.
7.3/10★★★★☆Visit Salesforce -
Best forLarge teams needing sophisticated messaging
A sophisticated choice for large teams coordinating personalized nonprofit messaging across many channels.
7.2/10★★★★☆Visit Braze -
Best forOrganizations running advanced cross-channel programs
A broad messaging and journey platform for organizations running advanced cross-channel programs.
7.1/10★★★★☆Visit Iterable -
Best forTeams needing unified data and omnichannel journeys
A broad omnichannel platform for teams that need unified data and automated journeys.
7.0/10★★★★☆Visit Ortto -
Best forNonprofits centered on phone outreach
A focused outreach platform for nonprofits that rely on phone campaigns.
6.9/10★★★☆☆Visit CallHub -
Best forDaxko organizations managing member lifecycles
A focused lifecycle marketing platform for Daxko-powered nonprofit organizations.
- Email campaigns
- Marketing automation
- Analytics and reporting
6.8/10★★★☆☆Visit Daxko -
Best forEcommerce-oriented email marketing teams
A broad B2C marketing platform with strong ecommerce fit, but limited nonprofit focus.
- Landing pages
6.7/10★★★☆☆Visit Klaviyo
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Givingtech | Yes | Free | 9.4 |
| 2 | Action Network | Yes | $15/mo | 9.2 |
| 3 | Engaging Networks | 9.0 | ||
| 4 | NationBuilder | No | 8.9 | |
| 5 | Blackbaud Luminate Online | 8.8 | ||
| 6 | HubSpot Marketing Hub | Yes | 8.6 | |
| 7 | Mautic | Yes | €247.50/mo | 8.5 |
| 8 | GetResponse | Yes | $15.58/mo | 8.4 |
| 9 | Customer.io | No | $100/mo | 8.3 |
| 10 | ActiveCampaign | No | 8.2 | |
| 11 | Act-On | 8.1 | ||
| 12 | Zoho Marketing Automation | No | 8.0 | |
| 13 | Muster | No | $99/mo | 7.9 |
| 14 | VoterVoice | 7.8 | ||
| 15 | WeGive | No | 7.7 | |
| 16 | Symplify | 7.6 | ||
| 17 | Dotdigital | No | 7.5 | |
| 18 | Adobe Marketo Engage | No | 7.4 | |
| 19 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | 7.3 |
| 20 | Braze | 7.2 | ||
| 21 | Iterable | 7.1 | ||
| 22 | Ortto | No | $199/mo | 7.0 |
| 23 | CallHub | No | $0.04/unit usage-based | 6.9 |
| 24 | Daxko Engage | 6.8 | ||
| 25 | Klaviyo | Yes | 6.7 |
Head-to-head All 22 comparisons →
- Givingtech vs Action Network
- Givingtech vs Engaging Networks
- Givingtech vs NationBuilder
- Givingtech vs Blackbaud Luminate Online
- Givingtech vs HubSpot Marketing Hub
- Givingtech vs Mautic
- Givingtech vs GetResponse
- Action Network vs HubSpot Marketing Hub
- Action Network vs Mautic
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How we rank nonprofit marketing software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update