Ortto
Ortto: A broad, data-focused automation platform for mid-market growth teams. Ranked #62 of 128 in Marketing Automation Software by our editors (3.5/10); pricing: 14-day trial; best for mid-market teams unifying marketing data.
At a glance
- Editor score3.5 / 10
- Pricing14-day trial
- Best forMid-market teams unifying marketing data
- Free planNo
- Paid from$199/mo
- Email automationYes
- Founded2015 · Sydney, New South Wales, Australia
- Facts checked20 Sep 2026
Where it wins
- Visual journeys combine email, SMS, push, scoring, and segmentation
- CDP capabilities connect customer data with campaign analytics
- Integrates with Salesforce, Shopify, HubSpot, Segment, and Zapier
Where it doesn't
- Starts at $199 per month with no free plan
- Starter is limited to 5,000 contacts and 160,000 emails
- Advanced capabilities are distributed across higher paid tiers
Our verdict on Ortto
Ortto is a marketing automation platform for SaaS, ecommerce, fintech, nonprofits, and other growth-focused teams. It brings customer data management, visual journey building, automated email, SMS campaigns, push notifications, audience segmentation, lead scoring, forms, analytics, and AI-assisted marketing capabilities into one system. Its web, iOS, Android, and API availability supports teams that need customer communications and data workflows across multiple environments. The platform is particularly suited to mid-market organizations seeking a unified marketing data layer rather than a narrow email automation tool.
Pricing starts at $199 per month for Starter, which includes 5,000 contacts, 160,000 emails, a Visual Journey Builder, drag-and-drop email creation, SMS marketing, and form and popup tools. Professional adds 10,000 contacts, 400,000 emails, surveys, SMS surveys, web push notifications, branded SMS sender ID, and advanced segmentation. Business adds mobile push notifications, custom roles and permissions, a deliverability consultant, cohort-level reporting, customer IPs, and optimization for open rates and delivery. Enterprise adds a dedicated success manager, quarterly business reviews, Okta SSO, and multiple instances for multi-brand organizations. A 14-day free trial is available, while the product is paid rather than free.
Ortto’s ecosystem is a strong fit for teams with varied customer and revenue systems. Integrations include Salesforce, HubSpot, Pipedrive, Shopify, Stripe, Zapier, Twilio, Segment, Intercom, Typeform, Slack, and Google Ads, alongside API documentation and mobile SDKs. The main trade-off is breadth paired with cost: teams needing journeys, lead scoring, forms, data management, analytics, and multiple channels can find the unified scope valuable, while smaller teams focused on basic email campaigns may prefer a simpler, lower-cost option. Organizations needing advanced permissions, deliverability guidance, multi-brand instances, or deeper reporting should evaluate the higher tiers.
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Ortto pricing
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Ortto fact sheet
| Free plan | No |
|---|---|
| Paid from | $199/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Salesforce, HubSpot, Pipedrive, Shopify, Stripe, Zapier … See all → |
| Pricing | 14-day trial (source) |
| Website | ortto.com |
| Facts checked | 20 Sep 2026 |
Ortto integrations
Ortto lists 12 integrations on its own site.
- Salesforce
- HubSpot
- Pipedrive
- Shopify
- Stripe
- Zapier
- Slack
- Intercom
- Zendesk
- Typeform
- WooCommerce
- Google Ads
Alternatives to Ortto
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
Also Ranked In
Ortto is ranked in 8 of our directories; the 6 strongest besides Marketing Automation Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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