The Best Mailchimp Alternatives in 2026
We researched Mailchimp alternatives using official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the core job of running email campaigns, automations, and audience management, alongside value for money and verified features. This guide covers email marketing platforms for businesses seeking an alternative to Mailchimp.
Our top picks
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Top ranked
Klaviyo#1 of 609.3/10A multichannel B2C CRM for ecommerce teams that prioritize behavioral marketing.
Free plan
-
Runner-up
GetResponse#2 of 609.2/10Email, automation, landing pages and more, with a free plan and paid tiers for different needs.
Free plan · 14-day trial
-
Top-ranked free plan
HubSpot Marketing Hub#4 of 609.0/10A CRM-centered marketing hub for email, branching workflows, journeys, and lead scoring.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
The full ranking 60 tools, best first · page 1 of 2
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Best forEcommerce brands focused on behavioral marketing
A multichannel B2C CRM for ecommerce teams that prioritize behavioral marketing.
- Landing pages
9.3/10★★★★★Visit Klaviyo -
Best forTeams combining email, landing pages and SMS
Email, automation, landing pages and more, with a free plan and paid tiers for different needs.
- Landing pages
Free plan · 14-day trial Our GetResponse verdict → Visit GetResponseFor vendors Sponsor this spot · #2 · $99/mo →9.2/10★★★★★Visit GetResponse -
Best forTeams needing automation, CRM, and broad integrations
A broad email and automation suite, but there’s no permanent free plan.
- Landing pages
9.1/10★★★★★Visit ActiveCampaign -
Best forCRM-centered teams needing journeys and lead scoring
A CRM-centered marketing hub for email, branching workflows, journeys, and lead scoring.
Free plan · 14-day trial Our HubSpot Marketing Hub verdict → Visit HubSpotFor vendors Sponsor this spot · #4 · $69/mo →9.0/10★★★★☆Visit HubSpot -
Best forSmall teams needing email, automation and landing pages
A flexible email marketing suite with a free plan and paid tiers starting at $12 monthly.
- Landing pages
Free plan · 14-day trial Our MailerLite verdict → Visit MailerLiteFor vendors Sponsor this spot · #5 · $59/mo →8.9/10★★★★☆Visit MailerLite -
Best forBudget-conscious teams in the Zoho ecosystem
A flexible email and messaging option for teams already working in Zoho.
8.8/10★★★★☆Visit Zoho Campaigns -
Best forLarge Salesforce organizations with complex journeys
A Salesforce-connected suite for complex journeys, with enterprise-scale pricing.
8.7/10★★★★☆Visit Salesforce -
Best forSmall businesses needing email, events, and phone support
A small-business marketing suite that combines email, SMS, events, and social tools.
- Landing pages
8.6/10★★★★☆Try Constant Contact -
Best forTeams coordinating customer journeys across channels
A cloud marketing platform for coordinating customer data, campaigns, and cross-channel journeys.
- Landing pages
8.5/10★★★★☆Visit Dotdigital -
Best forSmall ecommerce teams wanting email, SMS, and push
A commerce-focused platform for combining email automation, segmentation, SMS and web push.
- Landing pages
8.4/10★★★★☆Visit Omnisend -
Best forTeams needing marketing journeys and lead scoring
A journey-focused Mailchimp alternative with lead scoring, CRM links and multichannel campaigns.
8.3/10★★★★☆Visit Zoho -
Best forSmall businesses wanting newsletters and phone support
AWeber pairs a free newsletter plan with paid automation, segmentation, and landing pages.
- Landing pages
8.2/10★★★★☆Visit AWeber -
Best forTeams needing email API, SMTP, and campaign tools
A flexible email platform for teams combining campaigns with API or SMTP delivery.
- Landing pages
8.1/10★★★★☆Visit Mailjet -
Best forTeams needing email journeys and transactional delivery
A broad email platform with automation and transactional delivery, but no ongoing free plan.
- Landing pages
8.0/10★★★★☆Try Campaign Monitor -
Best forProduct-led teams with event-driven messaging needs
A strong fit for event-led journeys, but its $100 monthly entry price narrows its email-marketing value.
7.9/10★★★★☆Visit Customer.io -
Best forTeams wanting open-source control and lead nurturing
A flexible automation suite for teams that want control over their marketing data and infrastructure.
7.8/10★★★★☆Visit Mautic -
Best forCreators building paid newsletters and digital products
A creator-focused newsletter platform with free publishing and paid sales tools.
7.7/10★★★★☆Visit Kit -
Best forSmall teams running email and multichannel campaigns
A low-cost email platform with automation and broader campaign tools beyond email.
7.6/10★★★★☆Visit SendPulse -
Best forSmall teams running email and SMS campaigns
A flexible email and SMS platform with a free plan and paid ecommerce features.
- Landing pages
7.5/10★★★★☆Visit Sender -
Best forSmall senders with sizable contact lists
Mailrelay combines campaign tools and automation with free sending for up to 20,000 contacts.
- Landing pages
7.4/10★★★★☆Visit Mailrelay -
Best forTeams prioritizing SMTP sending and low-cost campaigns
A campaign platform with SMTP and API sending, segmentation, and a free plan.
- Landing pages
7.3/10★★★★☆Visit Elastic Email -
Best forEcommerce teams focused on behavioral email and SMS
Behavior-based email and SMS automation for ecommerce teams, with testing and revenue attribution.
7.2/10★★★★☆Visit Sendlane -
Best forMid-market teams coordinating multichannel leads
Multichannel journeys and lead scoring for mid-market and enterprise teams.
7.1/10★★★★☆Visit Act-On -
Best forSmall lists needing simple, low-cost email sequences
A low-cost email platform with sequences, segmentation, forms, and a free Starter plan.
- Landing pages
7.0/10★★★★☆Visit EmailOctopus -
Best forTeams seeking customer data tools alongside campaigns
A broad customer-data and campaign platform, with a $199 monthly entry price.
6.9/10★★★☆☆Visit Ortto -
Best forSelf-hosters wanting open-source campaign control
Open-source campaign control for teams prepared to run their own infrastructure.
6.8/10★★★☆☆Visit listmonk -
Best forCreators wanting branded emails and native checkout
A creator-focused email platform that pairs visual design with built-in sales tools.
- Landing pages
6.7/10★★★☆☆Visit Flodesk -
Best forSmall teams needing email automation and landing pages
A paid email platform that pairs automation with landing pages, segmentation, and A/B testing.
- Landing pages
6.6/10★★★☆☆Visit Moosend -
Best forCreators building newsletters and email sequences
A creator-focused email tool with a free tier, paid newsletters, and automation.
- Landing pages
6.5/10★★★☆☆Visit SendFox -
Best forSmall lists needing low-cost workflow email
An email platform with workflow automation and unlimited sends on paid plans.
- Landing pages
6.4/10★★★☆☆Visit SendX -
Best forSmall teams running basic email campaigns
A cloud email marketing tool with campaign automation, landing pages, and a 30-day trial.
- Landing pages
6.3/10★★★☆☆Visit iContact -
Best forSmall teams running basic email campaigns
A practical email marketing option for teams that need core campaign tools and integrations.
- Landing pages
6.2/10★★★☆☆Try Benchmark Email -
Best forEcommerce marketers focused on purchase-triggered flows
A focused option for ecommerce teams building purchase- and browsing-triggered email flows.
- Landing pages
6.1/10★★★☆☆Visit Drip -
Best forSaaS teams building behavior-based email journeys
Encharge combines user journeys, behavior-triggered email, and segmentation for SaaS teams.
6.0/10★★★☆☆Visit Encharge -
Best forSelf-hosters connecting an external delivery provider
A self-hosted campaign tool for teams that want to connect their own delivery provider.
- Landing pages
5.9/10★★★☆☆Visit MailWizz -
Best forShopify merchants focused on popups and email
An ecommerce email and popup toolkit with Shopify-focused targeting, starting at $30/month for email.
- Landing pages
5.8/10★★★☆☆Visit Privy -
Best forCreators building funnels and selling courses
A funnel-first business platform with email tools, courses, and a free plan.
5.7/10★★★☆☆Visit Systeme.io -
Best forSmall teams seeking CRM and multichannel messaging
Email, messaging, automation, and CRM in one suite, with a limited free tier.
- Built-in CRM
- SMS campaigns
- Audience segmentation
5.6/10★★★☆☆Visit oToK -
Best forSelf-hosters wanting open-source list campaigns
Open-source list campaigns with self-hosting, segmentation and a free plan.
5.5/10★★★☆☆Visit phpList -
Best forSelf-hosters using Amazon SES for low-cost sends
A one-time-license newsletter tool for teams willing to run their own sending setup.
5.4/10★★★☆☆Visit Sendy -
Best forSmall businesses running straightforward email campaigns
A focused email platform with automation, landing pages, and a 60-day trial.
- Landing pages
5.3/10★★★☆☆Try VerticalResponse -
Best forTeams needing hosted or self-hosted email sending
A flexible email platform, though its free plan does not deliver email.
5.2/10★★★☆☆Visit Sendloop -
Best forProduct teams needing event-triggered email
A focused email platform for product-triggered campaigns, workflows, and transactional sending.
5.1/10★★★☆☆Visit Loops -
Best forTeams needing behavior-based personalization
A behavior-focused marketing suite with email, SMS and web tools, starting at €99/month.
5.0/10★★☆☆☆Visit Copernica -
Best forTeams wanting self-hosted email automation
A flexible email platform with self-hosted deployment, automation, and API tools.
- SMS campaigns
- Audience segmentation
4.9/10★★☆☆☆Visit Senddera -
Best forSmall businesses combining email with sales management
Keap combines email and SMS marketing with CRM and sales pipeline automation.
4.8/10★★☆☆☆Visit Keap -
Best forWordPress and WooCommerce newsletter publishers
A WordPress newsletter tool with subscriber segmentation and WooCommerce automations.
4.7/10★★☆☆☆Visit MailPoet -
Best forSmall teams combining campaigns and outreach
A combined newsletter and outreach tool, with sending routed through your SMTP or Amazon SES.
- Built-in CRM
- Audience segmentation
4.6/10★★☆☆☆Visit MailerSpark -
Best forSmall senders wanting free campaigns and automation
A free-to-start email platform with automation, segmentation, and A/B testing.
4.5/10★★☆☆☆Visit Mailercloud -
Best forBusinesses combining CRM, sales, and email/SMS
A broad CRM and marketing suite, though its $83 monthly entry price may be steep for email-only needs.
4.4/10★★☆☆☆Visit Ontraport
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Monthly email limit | Marketing automation | Audience segmentation | SMS campaigns | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Klaviyo | Yes | — | — | — | — | — | 9.3 |
| 2 | GetResponse | Yes | $19/mo | — | — | — | — | 9.2 |
| 3 | ActiveCampaign | No | — | — | — | — | — | 9.1 |
| 4 | HubSpot Marketing Hub | Yes | — | — | — | — | — | 9.0 |
| 5 | MailerLite | Yes | $12/mo | — | — | — | — | 8.9 |
| 6 | Zoho Campaigns | Yes | — | — | — | — | — | 8.8 |
| 7 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | — | — | — | — | 8.7 |
| 8 | Constant Contact | No | — | — | — | — | — | 8.6 |
| 9 | Dotdigital | No | — | — | — | — | — | 8.5 |
| 10 | Omnisend | Yes | $16/mo | — | — | — | — | 8.4 |
| 11 | Zoho Marketing Automation | No | — | — | — | — | — | 8.3 |
| 12 | AWeber | Yes | $12.49/mo | — | — | — | — | 8.2 |
| 13 | Mailjet | Yes | — | — | — | — | — | 8.1 |
| 14 | Campaign Monitor | No | — | — | — | — | — | 8.0 |
| 15 | Customer.io | No | $100/mo | — | — | — | — | 7.9 |
| 16 | Mautic | Yes | €247.50/mo | — | — | — | — | 7.8 |
| 17 | Kit | Yes | $390/yr | — | — | — | — | 7.7 |
| 18 | SendPulse | Yes | $9.60/mo | — | — | — | — | 7.6 |
| 19 | Sender | Yes | $108/yr | — | — | — | — | 7.5 |
| 20 | Mailrelay | Yes | — | — | — | — | — | 7.4 |
| 21 | Elastic Email | Yes | $29/mo | — | — | — | — | 7.3 |
| 22 | Sendlane | No | — | — | — | — | — | 7.2 |
| 23 | Act-On | — | — | — | — | — | — | 7.1 |
| 24 | EmailOctopus | Yes | — | — | — | — | — | 7.0 |
| 25 | Ortto | No | $199/mo | — | — | — | — | 6.9 |
| 26 | listmonk | Yes | None | — | — | — | — | 6.8 |
| 27 | Flodesk | Yes | $19/mo | — | — | — | — | 6.7 |
| 28 | Moosend | No | — | — | — | — | — | 6.6 |
| 29 | SendFox | Yes | $190/yr | — | — | — | — | 6.5 |
| 30 | SendX | No | $9.99/mo | — | — | — | — | 6.4 |
| 31 | iContact | No | — | — | — | — | — | 6.3 |
| 32 | Benchmark Email | Yes | — | — | — | — | — | 6.2 |
| 33 | Drip | No | — | — | — | — | — | 6.1 |
| 34 | Encharge | No | — | — | — | — | — | 6.0 |
| 35 | MailWizz | No | — | — | — | — | — | 5.9 |
| 36 | Privy | No | $24/mo | — | — | — | — | 5.8 |
| 37 | Systeme.io | Yes | $17/mo | — | — | — | — | 5.7 |
| 38 | oToK | Yes | — | 10000 | Advanced | Yes | Yes | 5.6 |
| 39 | phpList | Yes | — | — | — | — | — | 5.5 |
| 40 | Sendy | No | $69 one-time | — | — | — | — | 5.4 |
| 41 | VerticalResponse | No | — | — | — | — | — | 5.3 |
| 42 | Sendloop | Yes | $39/mo | — | — | — | — | 5.2 |
| 43 | Loops | Yes | $49/mo | — | — | — | — | 5.1 |
| 44 | Copernica | — | €99/mo | — | — | — | — | 5.0 |
| 45 | Senddera | Yes | $19/mo | 20000 | Advanced | Yes | Yes | 4.9 |
| 46 | Keap | No | $2,988/yr | — | — | — | — | 4.8 |
| 47 | MailPoet | Yes | — | — | — | — | — | 4.7 |
| 48 | MailerSpark | Yes | $19/mo | 15000 | Standard | Yes | — | 4.6 |
| 49 | Mailercloud | Yes | $10/mo | — | — | — | — | 4.5 |
| 50 | Ontraport | No | $83/mo | — | — | — | — | 4.4 |
Head-to-head All 6 comparisons →
- GetResponse vs Salesforce Marketing Cloud Engagement
- HubSpot Marketing Hub vs MailerLite
- HubSpot Marketing Hub vs Zoho Campaigns
- MailerLite vs Salesforce Marketing Cloud Engagement
- Zoho Campaigns vs Salesforce Marketing Cloud Engagement
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How we rank mailchimp alternatives
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update