HubSpot Marketing Hub vs MailerLite

HubSpot Marketing Hub8.2Visit MailerLite6.7Visit

Higher score HubSpot Marketing Hub #2 in Email Automation 8.2/10 Free plan · 14-day trial Free plan✓ 0 of 4 features Visit HubSpot

vs

MailerLite #8 in Email Automation 6.7/10 Free plan · paid from $12/mo · 14-day trial Free plan✓ 1 of 4 features Visit MailerLite

• HubSpot Marketing Hub fits best

  Teams seeking automation tied to a CRM

• MailerLite fits best

  Budget-conscious creators and small teams

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature	HubSpot Marketing Hub 8.2/10 Visit ↗	MailerLite 6.7/10 Visit ↗
At a glance
Editor score	8.2	6.7
Ranking	#2 in Email Automation	#8 in Email Automation
Best for	Teams seeking automation tied to a CRM	Budget-conscious creators and small teams
Pricing model	Free plan + paid	Free plan + paid
Starting price	Not published	$12/mo
Free plan	✓	✓
Free trial	—	—
Free trial length	14 days	14 days · no card needed
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Phone, Docs	Email, Live chat, Community, Docs · 24/7
Compliance	SOC 2, ISO 27001, GDPR	ISO 27001, GDPR
Integrations	1,800+ integrations	100+ integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/4 · MailerLite 1/4
Audience segmentation	Not published	Not published
Email templates	Not published	Not published
SMS automation	Not published	Not published
Landing pages	Not published	✓ (best)
Specs
Monthly email limit	Not published	Not published
Automation workflows	Not published	Not published
Our review
Pros	Build multi-step nurture workflows with branching logic. Score leads by fit, engagement, or a combination of both. Capture leads in forms that create CRM records.	Visual workflows combine with subscriber segmentation and A/B testing Free plan includes 3 automations, landing page, website, and 2 user seats Digital products, bookings, and paid newsletters extend beyond email
Cons	Advanced journey analytics and revenue tracking are Enterprise features. Omnichannel campaigns and marketing automation are Professional features. Its broad campaign and CRM scope may exceed teams needing email-only automation.	Free plan caps the audience at 250 subscribers and sends at 2,500 emails monthly Comfort limits teams to 3 seats and automations to 50 Unlimited sending, automations, and seats require the $25 Power plan
Our verdict	HubSpot Marketing Hub brings email campaigns, lead capture, workflow automation, and performance reporting together with HubSpot’s CRM. It is aimed at teams that want marketing activity connected to contact records and lead scoring, from… Read the review →	MailerLite combines email campaigns, subscriber management, visual automation, landing pages, signup forms, and reporting in a cloud service for solopreneurs, creators, small businesses, agencies, and larger organizations. Its mix of email… Read the review →

Strengths and trade-offs

• HubSpot Marketing Hub — where it wins

  • Build multi-step nurture workflows with branching logic.
  • Score leads by fit, engagement, or a combination of both.
  • Capture leads in forms that create CRM records.

  Where it doesn't

  • Advanced journey analytics and revenue tracking are Enterprise features.
  • Omnichannel campaigns and marketing automation are Professional features.
  • Its broad campaign and CRM scope may exceed teams needing email-only automation.

• MailerLite — where it wins

  • Visual workflows combine with subscriber segmentation and A/B testing
  • Free plan includes 3 automations, landing page, website, and 2 user seats
  • Digital products, bookings, and paid newsletters extend beyond email

  Where it doesn't

  • Free plan caps the audience at 250 subscribers and sends at 2,500 emails monthly
  • Comfort limits teams to 3 seats and automations to 50
  • Unlimited sending, automations, and seats require the $25 Power plan

• HubSpot Marketing Hub8.2/10 · Free plan · 14-day trial

  CRM-connected email automation with branching workflows, lead scoring, and journey analytics.

  Visit HubSpotFull verdict →
• MailerLite6.7/10 · Free plan · paid from $12/mo · 14-day trial

  A flexible email toolkit for creators and small teams, with a free plan and paid growth tiers.

  Visit MailerLiteFull verdict →