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Head-to-head · Mailchimp Alternatives

HubSpot Marketing Hub vs Zoho Campaigns

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score HubSpot Marketing Hub #4 in Mailchimp Alternatives 9.0/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot
Zoho Campaigns #6 in Mailchimp Alternatives 8.8/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit Zoho Campaigns

HubSpot Marketing Hub leads on 0 checks, Zoho Campaigns on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Marketing Hub · 9.0/10
  • Free planboth
  • Free trialboth

HubSpot Marketing Hub scores higher on our rubric for mailchimp alternatives: 9.0 against 8.8 out of 10; our editors rank them #4 and #6.

HubSpot Marketing Hub is the better fit for CRM-centered teams needing journeys and lead scoring. Zoho Campaigns is the better fit for budget-conscious teams in the Zoho ecosystem.

  • HubSpot Marketing Hub fits best

    CRM-centered teams needing journeys and lead scoring

  • Zoho Campaigns fits best

    Budget-conscious teams in the Zoho ecosystem

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature HubSpot Marketing Hub 9.0/10 Visit ↗ Zoho Campaigns 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #4 in Mailchimp Alternatives #6 in Mailchimp Alternatives
Best for CRM-centered teams needing journeys and lead scoring Budget-conscious teams in the Zoho ecosystem
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days 14 days
Free trial length 14 days 14 days · no card needed
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Phone, Docs Email, Phone, Live chat
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 1,800+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/4 · Zoho Campaigns 0/4
Audience segmentation Not checked yet Not checked yet
Landing pages Not checked yet Not checked yet
Built-in CRM Not checked yet Not checked yet
SMS campaigns Not checked yet Not checked yet
Specs
Monthly email limit Not checked yet Not checked yet
Marketing automation Not checked yet Not checked yet
Our review
Pros
  • Branching workflows automate multi-step email nurturing.
  • Lead scoring combines fit and engagement signals.
  • CRM-connected forms, journeys, reporting, and social tools span campaigns.
  • Free tier includes up to 2,000 contacts and 6,000 emails per month
  • Standard adds unlimited emails, segmentation, A/B testing, and workflows
  • Supports email, SMS, and WhatsApp campaigns with mobile apps
Cons
  • Free plan is limited to email campaigns, forms, and live chat.
  • Contact capacity is capped at 1,000 in the listed category specifications.
  • Starter starts at $20 per seat monthly; higher tiers add significant cost.
  • Forever Free limits monthly sends to 6,000 emails
  • Professional is needed for advanced segmentation and purchase workflows
  • No landing-page support
Our verdict

HubSpot Marketing Hub brings email campaigns, lead capture, automation, and performance measurement into a marketing platform connected to HubSpot CRM. It suits teams that want marketing activity tied to contact records and lead scoring,…

Read the review →

Zoho Campaigns brings email campaign creation, contact management, segmentation, automation, testing, and reporting into a service for businesses and marketing teams. It suits budget-conscious teams, particularly those using Zoho CRM or…

Read the review →
  1. HubSpot Marketing HubMailchimp Alternatives 9.0Free plan · 14-day trial
  2. Zoho CampaignsMailchimp Alternatives 8.8Free plan · 14-day trial

Strengths and trade-offs

  • HubSpot Marketing Hub — where it wins

    • Branching workflows automate multi-step email nurturing.
    • Lead scoring combines fit and engagement signals.
    • CRM-connected forms, journeys, reporting, and social tools span campaigns.

    Where it doesn't

    • Free plan is limited to email campaigns, forms, and live chat.
    • Contact capacity is capped at 1,000 in the listed category specifications.
    • Starter starts at $20 per seat monthly; higher tiers add significant cost.

  • Zoho Campaigns — where it wins

    • Free tier includes up to 2,000 contacts and 6,000 emails per month
    • Standard adds unlimited emails, segmentation, A/B testing, and workflows
    • Supports email, SMS, and WhatsApp campaigns with mobile apps

    Where it doesn't

    • Forever Free limits monthly sends to 6,000 emails
    • Professional is needed for advanced segmentation and purchase workflows
    • No landing-page support
  • HubSpot Marketing Hub9.0/10 · Free plan · 14-day trial

    A CRM-centered marketing hub for email, branching workflows, journeys, and lead scoring.

    Visit HubSpotFull verdict →
  • Zoho Campaigns8.8/10 · Free plan · 14-day trial

    A flexible email and messaging option for teams already working in Zoho.

    Visit Zoho CampaignsFull verdict →

More comparisons

All mailchimp alternatives comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update