Zoho Marketing Automation
Zoho Marketing Automation: Broad channel coverage and Zoho ecosystem integration at a low annual starting price. Ranked #11 of 128 in Marketing Automation Software by our editors (8.4/10); pricing: 14-day trial; best for budget-conscious teams wanting broad channels.
At a glance
- Editor score8.4 / 10
- Pricing14-day trial
- Best forBudget-conscious teams wanting broad channels
- Free planNo
- Email automationYes
- Founded1996
- Facts checked22 Sep 2026
Where it wins
- Automates email, SMS, WhatsApp, and social campaigns
- Includes journeys, lead scoring, tracking, and attribution
- Integrates with Zoho CRM, Salesforce, HubSpot, and 40+ apps
Where it doesn't
- No free plan is available
- Platform coverage is limited to the web
- Listed prices use annual billing and cover 1,000 contacts
Our verdict on Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for businesses that need to generate, nurture, qualify, and convert leads. It combines signup forms, landing pages, pop-up forms, behavioral tracking, lead scoring, customer journeys, email, SMS, WhatsApp, social campaigns, analytics, attribution, ecommerce follow-ups, and marketing planning. It is suited to marketing teams that want several channels in one system and need to coordinate qualified leads with sales through integrations such as Zoho CRM, Salesforce, and HubSpot.
Pricing is organized into three annual-billing plans for 1,000 contacts. Standard costs $14 per month and includes unlimited emails, signup forms, a basic journey builder, basic segmentation, and integration with 40+ apps. Professional costs $22 per month and adds an advanced journey builder, contact scoring, landing pages, basic pop-up forms, and email campaign A/B testing. Enterprise costs $44 per month and adds a complete journey builder, lead attribution, advanced targeting pop-ups, webhooks, and custom roles. A 14-day free trial is available, while the paid structure makes the product a better fit for teams ready to budget for ongoing automation.
Its main strength is breadth: teams can connect acquisition forms, behavioral signals, automated journeys, ecommerce follow-ups, analytics, and ROI tracking across multiple messaging channels. AI features are also included, and the integration list covers Zoho Forms, Zoho Bigin, Twilio, Zendesk, Eventbrite, and Google Analytics alongside the major CRM options. The trade-off is that the platform is web-only, and the listed entry pricing is tied to annual billing and 1,000 contacts. Teams wanting broad multichannel automation and Zoho ecosystem connections should consider it; teams requiring a free plan or broader platform coverage should look elsewhere.
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Zoho Marketing Automation pricing
All 3 Zoho Marketing Automation plans and prices →
Zoho Marketing Automation fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | 1000 contacts |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 40+ integrations: Zoho CRM, Zoho Bigin, Salesforce, SugarCRM, HubSpot, Microsoft Dynamics 365 … See all → |
| Pricing | 14-day trial (source) |
| Website | zoho.com |
| Facts checked | 22 Sep 2026 |
Zoho Marketing Automation integrations
Zoho Marketing Automation lists 40+ integrations on its own site — the 15 named here are the ones its pages call out.
- Zoho CRM
- Zoho Bigin
- Salesforce
- SugarCRM
- HubSpot
- Microsoft Dynamics 365
- Zoho Forms
- Zoho Commerce
- Twilio
- Zendesk
- Eventbrite
- PayPal
See all Zoho Marketing Automation integrations →
Alternatives to Zoho Marketing Automation
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Zoho Marketing Automation alternatives →
Also Ranked In
Zoho Marketing Automation is ranked in 5 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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