Best Zoho Marketing Automation Alternatives in 2026
The top Zoho Marketing Automation alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Braze: 15 marketing automation software our editors would look at instead of Zoho Marketing Automation, in our ranking order.
Zoho Marketing Automation: Broad channel coverage and Zoho ecosystem integration at a low annual starting price. Where it falls short: no free plan is available.
Switching from Zoho Marketing Automation? For most marketing automation software buyers the best Zoho Marketing Automation alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. On a budget, Freshmarketer starts at $15/mo. Mautic offers the most included contacts (50000 contacts).
Why People Look for a Zoho Marketing Automation Alternative
- No free plan is available
- Platform coverage is limited to the web
- Listed prices use annual billing and cover 1,000 contacts
- No free plan — 8 of the alternatives below have it
- Included contacts: 1000 contacts — up to 50000 contacts with Mautic
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceFreshmarketer8.8
Paid plans from $15/mo
Visit Freshmarketer - Best free optionHubSpot Marketing Hub9.4
Has a free plan (Zoho Marketing Automation has none)
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Zoho Marketing Automation Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
-
Best forTeams wanting broad automation with a free entry tier
- Better than Zoho Marketing Automation:
- Free plan
- Editor score 9.4 vs 8.4
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
- Better than Zoho Marketing Automation:
- Editor score 9.3 vs 8.4
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
- Better than Zoho Marketing Automation:
- Editor score 9.2 vs 8.4
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
- Better than Zoho Marketing Automation:
- Editor score 9.1 vs 8.4
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
- Better than Zoho Marketing Automation:
- Editor score 9.0 vs 8.4
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
- Better than Zoho Marketing Automation:
- Editor score 8.9 vs 8.4
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
- Better than Zoho Marketing Automation:
- Free plan
- Editor score 8.8 vs 8.4
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
- Better than Zoho Marketing Automation:
- Free plan
- Editor score 8.7 vs 8.4
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
- Better than Zoho Marketing Automation:
- Editor score 8.6 vs 8.4
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
- Better than Zoho Marketing Automation:
- Free plan
- Editor score 8.5 vs 8.4
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forEmail-first teams and ecommerce marketers
- Better than Zoho Marketing Automation:
- Free plan
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
- Better than Zoho Marketing Automation:
- Free plan
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
- Better than Zoho Marketing Automation:
- Free plan
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
- Better than Zoho Marketing Automation:
- Free plan
- Included contacts: 50000 contacts vs 1000 contacts
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
- Better than Zoho Marketing Automation:
- Included contacts: 15000 contacts vs 1000 contacts
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Zoho Marketing Automation Alternatives: Common Questions
What is the best alternative to Zoho Marketing Automation?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Zoho Marketing Automation?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Zoho Marketing Automation?
Of the alternatives here that publish a price, Freshmarketer starts lowest, at $15/mo.
Why do people look for Zoho Marketing Automation alternatives?
No free plan is available; Platform coverage is limited to the web; Listed prices use annual billing and cover 1,000 contacts.
Which Zoho Marketing Automation alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Zoho Marketing Automation?
Export your data from Zoho Marketing Automation (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Zoho Marketing Automation.
How to Switch from Zoho Marketing Automation
- Export your data from Zoho Marketing Automation (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Zoho Marketing Automation.
Zoho Marketing Automation vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 11 | Zoho Marketing Automation | No | Yes | Yes | Yes | Yes | 8.4 | |
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 4 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 5 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 8 | Klaviyo | Yes | Yes | 8.7 | ||||
| 9 | ActiveCampaign | No | Yes | 8.6 | ||||
| 10 | Mailchimp | Yes | Yes | 8.5 | ||||
| 11 | GetResponse | Yes | $15.58/mo | Yes | 8.3 | |||
| 12 | HubSpot Landing Pages | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 13 | Odoo Marketing Automation | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 14 | Mautic | Yes | €247.50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update