Adobe Marketo Engage
Adobe Marketo Engage: A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution. Ranked #2 of 128 in Marketing Automation Software by our editors (9.3/10); pricing: Pricing on request; best for B2B enterprises needing account-based automation.
At a glance
- Editor score9.3 / 10
- PricingPricing on request
- Best forB2B enterprises needing account-based automation
- Free planNo
- Email automationYes
- Founded1982 · San Jose, California, USA
- Facts checked20 Sep 2026
Where it wins
- Omnichannel execution spans email, web, mobile, chat, events, and advertising
- Native bi-directional CRM integrations support sales and marketing coordination
- Lead scoring, routing, attribution, APIs, and webhooks support complex programs
Where it doesn't
- Pricing requires a contact-sales process rather than published recurring amounts
- There is no free plan for smaller teams evaluating the platform
- Some AI capabilities may not yet be generally available
Our verdict on Adobe Marketo Engage
Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital advertising, alongside automated nurture, multi-step campaigns, segmentation, lead and account profiles, scoring, routing, forms, reporting, and attribution. Its account-level capabilities make it particularly suited to B2B organizations coordinating marketing and sales activity around named accounts and complex buying journeys.
Adobe presents four packages: Growth covers core marketing email, segmentation, automation, and measurement; Select focuses on essential marketing automation and measurement; Prime adds lead- and account-based marketing, journey analytics, and AI personalization; and Ultimate adds premium attribution to its marketing automation offering. Pricing uses a contact-sales model, so buyers should expect plan selection and commercial terms to be handled through a sales process. There is no free plan, making the product a stronger fit for organizations with defined enterprise requirements than for small teams seeking a self-serve evaluation.
The platform’s ecosystem is a central strength. Native bi-directional integrations with Salesforce, Microsoft Dynamics, and Veeva connect CRM data with campaign execution, while Adobe Real-Time CDP, Adobe Target, Zoom, ON24, Google, Facebook, LinkedIn, Hootsuite, Outreach, and Gong extend audience, event, advertising, and sales workflows. REST APIs and webhooks support data exchange and program execution. Choose Marketo Engage when account-based automation, multi-channel coordination, and measurement depth matter; consider a simpler alternative if you need transparent pricing, a free entry tier, or a narrower automation tool.
Your product? Our editors can test Adobe Marketo Engage in depth and publish a review, labelled as paid · from $149/mo →
Adobe Marketo Engage pricing
All 4 Adobe Marketo Engage plans and prices →
Adobe Marketo Engage fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Native |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: Salesforce, Microsoft Dynamics, Veeva, Adobe Experience Cloud, Zoom, ON24 … See all → |
| Pricing | Pricing on request (source) |
| Website | business.adobe.com |
| Facts checked | 20 Sep 2026 |
Adobe Marketo Engage integrations
Adobe Marketo Engage lists 13 integrations on its own site.
- Salesforce
- Microsoft Dynamics
- Veeva
- Adobe Experience Cloud
- Zoom
- ON24
- Google Ads
- X
- Hootsuite
- Outreach
- Gong
See all Adobe Marketo Engage integrations →
Alternatives to Adobe Marketo Engage
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
- SAS Customer Intelligence 360A broad enterprise platform for governed data, journeys, activation and marketing decisioning.9.1
See all Adobe Marketo Engage alternatives →
Adobe Marketo Engage vs the competition
- Adobe Marketo Engage vs HubSpot Marketing Hub
- Adobe Marketo Engage vs Braze
- Adobe Marketo Engage vs SAS Customer Intelligence 360
- Adobe Marketo Engage vs Adobe Campaign
- Adobe Marketo Engage vs Zoho Marketing Plus
- Adobe Marketo Engage vs Freshmarketer
Compare Adobe Marketo Engage with any tool side by side →
Also Ranked In
Adobe Marketo Engage is ranked in 12 of our directories; the 6 strongest besides Marketing Automation Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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