Adobe Marketo Engage vs Braze

Adobe Marketo Engage9.3Visit Braze9.2Visit

Higher score Adobe Marketo Engage #2 in Marketing Automation Software 9.3/10 Pricing on request ✓ 4 of 4 features Visit Adobe Marketo

vs

Braze #3 in Marketing Automation Software 9.2/10 Pricing on request ✓ 4 of 4 features Visit Braze

• Adobe Marketo Engage fits best

  B2B enterprises needing account-based automation

• Braze fits best

  Large teams needing cross-channel orchestration

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Side by side

Feature	Adobe Marketo Engage 9.3/10 Visit ↗	Braze 9.2/10 Visit ↗
At a glance
Editor score	9.3	9.2
Ranking	#2 in Marketing Automation Software	#3 in Marketing Automation Software
Best for	B2B enterprises needing account-based automation	Large teams needing cross-channel orchestration
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Tickets, Community, Docs · 24/7
Compliance	GDPR	SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations	13 integrations	1,000+ integrations
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Adobe Marketo Engage 4/4 · Braze 4/4
Email automation	✓	✓
Customer journeys	✓	✓
Lead scoring	✓	✓
Lead capture forms	✓	✓
Specs
CRM integrations	Native	Not checked yet
Included contacts	Not checked yet	Not checked yet
Our review
Pros	Omnichannel execution spans email, web, mobile, chat, events, and advertising Native bi-directional CRM integrations support sales and marketing coordination Lead scoring, routing, attribution, APIs, and webhooks support complex programs	Orchestrates email, push, SMS, in-app, web, and messaging campaigns Canvas supports multi-step journeys with real-time segmentation Adds predictive scoring, experimentation, APIs, SDKs, and data integrations
Cons	Pricing requires a contact-sales process rather than published recurring amounts There is no free plan for smaller teams evaluating the platform Some AI capabilities may not yet be generally available	Pricing is customized rather than published as fixed plan rates Advanced capabilities are reserved for higher-tier plans CRM integration coverage is limited
Our verdict	Adobe Marketo Engage is an enterprise marketing automation platform for marketing and sales teams managing personalized buyer engagement. It supports omnichannel campaigns across email, web, mobile, chat, events, webinars, and digital… Read the review →	Braze is a customer engagement platform for businesses that use first-party customer data to automate and personalize lifecycle marketing. It supports campaigns across email, push notifications, SMS, in-app and in-browser messaging, web… Read the review →

Strengths and trade-offs

• Adobe Marketo Engage — where it wins

  • Omnichannel execution spans email, web, mobile, chat, events, and advertising
  • Native bi-directional CRM integrations support sales and marketing coordination
  • Lead scoring, routing, attribution, APIs, and webhooks support complex programs

  Where it doesn't

  • Pricing requires a contact-sales process rather than published recurring amounts
  • There is no free plan for smaller teams evaluating the platform
  • Some AI capabilities may not yet be generally available

• Braze — where it wins

  • Orchestrates email, push, SMS, in-app, web, and messaging campaigns
  • Canvas supports multi-step journeys with real-time segmentation
  • Adds predictive scoring, experimentation, APIs, SDKs, and data integrations

  Where it doesn't

  • Pricing is customized rather than published as fixed plan rates
  • Advanced capabilities are reserved for higher-tier plans
  • CRM integration coverage is limited

• Adobe Marketo Engage9.3/10 · Pricing on request

  A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.

  Visit Adobe MarketoFull verdict →
• Braze9.2/10 · Pricing on request

  A broad orchestration platform for large teams, with customized pricing and limited transparency.

  Visit BrazeFull verdict →