The Best Email Automation in 2026
We researched email automation products using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features that help teams build, target, and manage automated email campaigns.
Our top picks
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Top ranked
ActiveCampaign#1 of 259.3/10Broad email automation with deep segmentation, CRM, testing, and integrations.
14-day trial
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Runner-up
HubSpot Marketing Hub#2 of 259.2/10CRM-connected email automation with branching workflows, lead scoring, and journey analytics.
Free plan · 14-day trial
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Top-ranked free plan
Mailchimp#3 of 259.1/10A broad email marketing suite with automation, segmentation, landing pages, and a free tier.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 25 tools, best first
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Best forTeams wanting broad automation and integrations
Broad email automation with deep segmentation, CRM, testing, and integrations.
- Landing pages
9.3/10★★★★★Visit ActiveCampaign -
Best forTeams seeking automation tied to a CRM
CRM-connected email automation with branching workflows, lead scoring, and journey analytics.
Free plan · 14-day trial Our HubSpot Marketing Hub verdict → Visit HubSpotFor vendors Sponsor this spot · #2 · $99/mo →9.2/10★★★★★Visit HubSpot -
Best forBusinesses seeking a versatile email marketing suite
A broad email marketing suite with automation, segmentation, landing pages, and a free tier.
- Landing pages
Free plan · 14-day trial Our Mailchimp verdict → Visit MailchimpFor vendors Sponsor this spot · #3 · $79/mo →9.1/10★★★★★Visit Mailchimp -
Best forEcommerce teams building behavioral messaging flows
A focused choice for behavior-based ecommerce messaging across email, SMS, and push.
- Landing pages
9.0/10★★★★☆Visit Klaviyo -
Best forLarge teams running lead-focused campaigns
Deep journey and lead orchestration for teams that can manage contact-sales pricing.
9.0/10★★★★☆Visit Adobe Marketo -
Best forSmall teams needing email plus ecommerce automation
Email automation with ecommerce tools, plus a free plan and unlimited monthly sends.
- Landing pages
8.9/10★★★★☆Visit GetResponse -
Best forMid-market and enterprise lifecycle marketing teams
A cross-channel platform for teams coordinating data-driven customer journeys.
8.8/10★★★★☆Visit Braze -
Best forSmall businesses combining email, SMS, and events
A broad email, SMS, events, and marketing platform for small businesses.
- Landing pages
8.7/10★★★★☆Try Constant Contact -
Best forSmall businesses building guided email automations
AWeber pairs visual automation and purchase-aware segmentation with a free entry plan.
- Landing pages
8.6/10★★★★☆Visit AWeber -
Best forBudget-conscious creators and small teams
A flexible email toolkit for creators and small teams, with a free plan and paid growth tiers.
- Landing pages
8.6/10★★★★☆Visit MailerLite -
Best forTeams running low-cost multichannel campaigns
A flexible campaign tool with a free tier and richer workflows on paid plans.
8.5/10★★★★☆Visit Zoho Campaigns -
Best forTeams building segmented email journeys
A broad email platform with automated journeys, testing, and transactional delivery.
- Landing pages
8.4/10★★★★☆Try Campaign Monitor -
Best forCreators monetizing newsletters and digital products
Creator-focused email tools pair visual automations with newsletters and digital sales.
8.3/10★★★★☆Visit Kit -
Best forMid-market teams coordinating multichannel journeys
A journey automation platform for teams coordinating messaging across multiple channels.
8.2/10★★★★☆Visit Iterable -
Best forTeams with complex, data-driven messaging workflows
A multi-channel automation platform for teams building data-driven customer journeys.
8.2/10★★★★☆Visit Customer.io -
Best forTechnical teams wanting self-hosted marketing automation
A flexible automation suite for teams that want control over deployment and marketing data.
8.1/10★★★★☆Visit Mautic -
Best forMid-market teams focused on lead nurturing and scoring
A broad B2B automation suite for teams that need journeys, scoring, and segmentation.
8.0/10★★★★☆Visit Act-On -
Best forSmall teams needing low-cost campaign automation
A broad email suite for small teams that need automation without a free plan.
- Landing pages
7.9/10★★★★☆Visit Moosend -
Best forSmall teams combining email automation with CRM tools
A free CRM foundation with marketing workflows, suited to teams that want sales and email tools together.
7.8/10★★★★☆Visit EngageBay -
Best forSmall ecommerce stores automating purchase follow-ups
Focused ecommerce automation for abandoned carts, post-purchase, and win-back campaigns.
- Landing pages
7.8/10★★★★☆Visit Drip -
Best forTeams combining customer data with sales journeys
A broad automation suite for teams that want customer data and sales journeys together.
7.7/10★★★★☆Visit Ortto -
Best forSmall businesses seeking all-in-one sales automation
An all-in-one sales and marketing platform, priced above email-focused tools.
7.6/10★★★★☆Visit Ontraport -
Best forSalesforce-centric mid-market and enterprise teams
Salesforce-aligned email automation with nurturing and scoring, at an annual-billed premium price.
7.5/10★★★★☆Visit Salesforce -
Best forLarge Salesforce teams with complex channel programs
Broad journey and messaging tools for Salesforce teams with substantial program budgets.
7.4/10★★★★☆Visit Salesforce -
Best forSmall businesses combining sales and email
Keap brings email marketing, sales pipelines, and customer management into one system.
7.2/10★★★★☆Visit Keap
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | ActiveCampaign | No | 9.3 | |
| 2 | HubSpot Marketing Hub | Yes | 9.2 | |
| 3 | Mailchimp | Yes | 9.1 | |
| 4 | Klaviyo | Yes | 9.0 | |
| 5 | Adobe Marketo Engage | No | 9.0 | |
| 6 | GetResponse | Yes | $15.58/mo | 8.9 |
| 7 | Braze | 8.8 | ||
| 8 | Constant Contact | No | 8.7 | |
| 9 | AWeber | Yes | $12.49/mo | 8.6 |
| 10 | MailerLite | Yes | $12/mo | 8.6 |
| 11 | Zoho Campaigns | Yes | 8.5 | |
| 12 | Campaign Monitor | No | 8.4 | |
| 13 | Kit | Yes | $390/yr | 8.3 |
| 14 | Iterable | 8.2 | ||
| 15 | Customer.io | No | $100/mo | 8.2 |
| 16 | Mautic | Yes | €247.50/mo | 8.1 |
| 17 | Act-On | 8.0 | ||
| 18 | Moosend | No | 7.9 | |
| 19 | EngageBay | Yes | $11.04/user/mo | 7.8 |
| 20 | Drip | No | 7.8 | |
| 21 | Ortto | No | $199/mo | 7.7 |
| 22 | Ontraport | No | $83/mo | 7.6 |
| 23 | Salesforce Account Engagement | No | $1,250/mo | 7.5 |
| 24 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | 7.4 |
| 25 | Keap | No | $2,988/yr | 7.2 |
Head-to-head All 8 comparisons →
- HubSpot Marketing Hub vs Mailchimp
- HubSpot Marketing Hub vs Klaviyo
- HubSpot Marketing Hub vs Constant Contact
- Mailchimp vs Braze
- Klaviyo vs Adobe Marketo Engage
- Adobe Marketo Engage vs Constant Contact
- GetResponse vs Braze
- Braze vs Constant Contact
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How we rank email automation
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update