Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Email Automation

Klaviyo vs Adobe Marketo Engage

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Klaviyo #4 in Email Automation 9.0/10 Free plan Free plan✓ 1 of 4 features Visit Klaviyo
Adobe Marketo Engage #5 in Email Automation 9.0/10 Pricing on request ✓ 0 of 4 features Visit Adobe Marketo

Klaviyo leads on 1 check, Adobe Marketo Engage on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Free planonly Klaviyo
  • Most featuresKlaviyo · 1 of 4

Klaviyo and Adobe Marketo Engage score identically on our rubric (9.0 out of 10) for email automation; Klaviyo sits at #4 and Adobe Marketo Engage at #5 in our editorial ranking, so the choice comes down to fit.

Klaviyo offers free plan; Adobe Marketo Engage doesn't.

Klaviyo is the better fit for ecommerce teams building behavioral messaging flows. Adobe Marketo Engage is the better fit for large teams running lead-focused campaigns.

  • Klaviyo fits best

    Ecommerce teams building behavioral messaging flows

  • Adobe Marketo Engage fits best

    Large teams running lead-focused campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Klaviyo 9.0/10 Visit ↗ Adobe Marketo Engage 9.0/10 Visit ↗
At a glance
Editor score 9.0 9.0
Ranking #4 in Email Automation #5 in Email Automation
Best for Ecommerce teams building behavioral messaging flows Large teams running lead-focused campaigns
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Community, Docs · 24/7 Email, Community, Docs
Compliance ISO 27001, PCI DSS GDPR
Integrations 350+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 1/4 · Adobe Marketo Engage 0/4
Audience segmentation Not checked yet Not checked yet
Email templates Not checked yet Not checked yet
SMS automation Not checked yet Not checked yet
Landing pages ✓ (best) Not checked yet
Specs
Monthly email limit Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
Our review
Pros
  • Real-time segmentation uses customer profiles and behavioral data.
  • Automated email, SMS, and push flows support multi-channel campaigns.
  • 350+ integrations connect ecommerce, CRM, POS, and data systems.
  • Journey automation, nurture, scoring, routing, and segmentation in one platform
  • Native CRM integrations with Salesforce, Microsoft Dynamics, and Veeva
  • Multi-touch attribution, reporting, REST API, webhooks, and AI-assisted workflows
Cons
  • Free access is limited to 250 active profiles and 500 monthly emails.
  • Free-plan email support lasts for the first 60 days.
  • Cloud deployment does not support self-hosted operation.
  • Pricing requires contacting Adobe and is based on database size
  • No free plan is available
  • Cloud deployment only, with plan limits on users and daily API calls
Our verdict

Klaviyo is a cloud-based B2C CRM for consumer brands that need email marketing, customer data, analytics, segmentation, and automated engagement in one system. Teams can create campaigns, landing pages, and behavior-based audiences, then…

Read the review →

Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams coordinating lead-focused campaigns. It combines multichannel campaign and journey automation with nurture programs, lead and account…

Read the review →
  1. KlaviyoEmail Automation 9.0Free plan
  2. Adobe Marketo EngageEmail Automation 9.0Pricing on request

Strengths and trade-offs

  • Klaviyo — where it wins

    • Real-time segmentation uses customer profiles and behavioral data.
    • Automated email, SMS, and push flows support multi-channel campaigns.
    • 350+ integrations connect ecommerce, CRM, POS, and data systems.

    Where it doesn't

    • Free access is limited to 250 active profiles and 500 monthly emails.
    • Free-plan email support lasts for the first 60 days.
    • Cloud deployment does not support self-hosted operation.

  • Adobe Marketo Engage — where it wins

    • Journey automation, nurture, scoring, routing, and segmentation in one platform
    • Native CRM integrations with Salesforce, Microsoft Dynamics, and Veeva
    • Multi-touch attribution, reporting, REST API, webhooks, and AI-assisted workflows

    Where it doesn't

    • Pricing requires contacting Adobe and is based on database size
    • No free plan is available
    • Cloud deployment only, with plan limits on users and daily API calls

More comparisons

All email automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update