Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Email Automation

HubSpot Marketing Hub vs Klaviyo

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score HubSpot Marketing Hub #2 in Email Automation 9.2/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot
Klaviyo #4 in Email Automation 9.0/10 Free plan Free plan✓ 1 of 4 features Visit Klaviyo

HubSpot Marketing Hub leads on 0 checks, Klaviyo on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot Marketing Hub · 9.2/10
  • Free planboth
  • Free trialonly HubSpot Marketing Hub
  • Most featuresKlaviyo · 1 of 4

HubSpot Marketing Hub scores higher on our rubric for email automation: 9.2 against 9.0 out of 10; our editors rank them #2 and #4.

HubSpot Marketing Hub is the better fit for teams seeking automation tied to a CRM. Klaviyo is the better fit for ecommerce teams building behavioral messaging flows.

  • HubSpot Marketing Hub fits best

    Teams seeking automation tied to a CRM

  • Klaviyo fits best

    Ecommerce teams building behavioral messaging flows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot Marketing Hub 9.2/10 Visit ↗ Klaviyo 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Email Automation #4 in Email Automation
Best for Teams seeking automation tied to a CRM Ecommerce teams building behavioral messaging flows
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Phone, Docs Email, Live chat, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR ISO 27001, PCI DSS
Integrations 1,800+ integrations 350+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HubSpot Marketing Hub 0/4 · Klaviyo 1/4
Audience segmentation Not checked yet Not checked yet
Email templates Not checked yet Not checked yet
SMS automation Not checked yet Not checked yet
Landing pages Not checked yet ✓ (best)
Specs
Monthly email limit Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
Our review
Pros
  • Build multi-step nurture workflows with branching logic.
  • Score leads by fit, engagement, or a combination of both.
  • Capture leads in forms that create CRM records.
  • Real-time segmentation uses customer profiles and behavioral data.
  • Automated email, SMS, and push flows support multi-channel campaigns.
  • 350+ integrations connect ecommerce, CRM, POS, and data systems.
Cons
  • Advanced journey analytics and revenue tracking are Enterprise features.
  • Omnichannel campaigns and marketing automation are Professional features.
  • Its broad campaign and CRM scope may exceed teams needing email-only automation.
  • Free access is limited to 250 active profiles and 500 monthly emails.
  • Free-plan email support lasts for the first 60 days.
  • Cloud deployment does not support self-hosted operation.
Our verdict

HubSpot Marketing Hub brings email campaigns, lead capture, workflow automation, and performance reporting together with HubSpot’s CRM. It is aimed at teams that want marketing activity connected to contact records and lead scoring, from…

Read the review →

Klaviyo is a cloud-based B2C CRM for consumer brands that need email marketing, customer data, analytics, segmentation, and automated engagement in one system. Teams can create campaigns, landing pages, and behavior-based audiences, then…

Read the review →
  1. HubSpot Marketing HubEmail Automation 9.2Free plan · 14-day trial
  2. KlaviyoEmail Automation 9.0Free plan

Strengths and trade-offs

  • HubSpot Marketing Hub — where it wins

    • Build multi-step nurture workflows with branching logic.
    • Score leads by fit, engagement, or a combination of both.
    • Capture leads in forms that create CRM records.

    Where it doesn't

    • Advanced journey analytics and revenue tracking are Enterprise features.
    • Omnichannel campaigns and marketing automation are Professional features.
    • Its broad campaign and CRM scope may exceed teams needing email-only automation.

  • Klaviyo — where it wins

    • Real-time segmentation uses customer profiles and behavioral data.
    • Automated email, SMS, and push flows support multi-channel campaigns.
    • 350+ integrations connect ecommerce, CRM, POS, and data systems.

    Where it doesn't

    • Free access is limited to 250 active profiles and 500 monthly emails.
    • Free-plan email support lasts for the first 60 days.
    • Cloud deployment does not support self-hosted operation.
  • HubSpot Marketing Hub9.2/10 · Free plan · 14-day trial

    CRM-connected email automation with branching workflows, lead scoring, and journey analytics.

    Visit HubSpotFull verdict →
  • Klaviyo9.0/10 · Free plan

    A focused choice for behavior-based ecommerce messaging across email, SMS, and push.

    Visit KlaviyoFull verdict →

More comparisons

All email automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update