Head-to-head · Email Automation
HubSpot Marketing Hub vs Mailchimp
HubSpot Marketing Hub leads on 0 checks, Mailchimp on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHubSpot Marketing Hub · 9.2/10
- Free planboth
- Free trialboth
- Most featuresMailchimp · 1 of 4
HubSpot Marketing Hub scores higher on our rubric for email automation: 9.2 against 9.1 out of 10; our editors rank them #2 and #3.
HubSpot Marketing Hub is the better fit for teams seeking automation tied to a CRM. Mailchimp is the better fit for businesses seeking a versatile email marketing suite.
- HubSpot Marketing Hub fits best
Teams seeking automation tied to a CRM
- Mailchimp fits best
Businesses seeking a versatile email marketing suite
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Side by side
| Feature | HubSpot Marketing Hub 9.2/10 Visit ↗ | Mailchimp 9.1/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 9.1 |
| Ranking | #2 in Email Automation | #3 in Email Automation |
| Best for | Teams seeking automation tied to a CRM | Businesses seeking a versatile email marketing suite |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | — |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Phone, Docs | Email, Live chat, Phone, Docs · 24/7 |
| Compliance | SOC 2, ISO 27001, GDPR | GDPR |
| Integrations | 1,800+ integrations | 300+ integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features HubSpot Marketing Hub 0/4 · Mailchimp 1/4 | ||
| Audience segmentation | Not checked yet | Not checked yet |
| Email templates | Not checked yet | Not checked yet |
| SMS automation | Not checked yet | Not checked yet |
| Landing pages | Not checked yet | ✓ (best) |
| Specs | ||
| Monthly email limit | Not checked yet | Not checked yet |
| Automation workflows | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | HubSpot Marketing Hub brings email campaigns, lead capture, workflow automation, and performance reporting together with HubSpot’s CRM. It is aimed at teams that want marketing activity connected to contact records and lead scoring, from… Read the review → |
Mailchimp brings email campaign creation, audience management, marketing automation, landing pages, and analytics into one suite. It suits businesses that want to create and send campaigns while also collecting signups and tailoring… Read the review → |
Strengths and trade-offs
HubSpot Marketing Hub — where it wins
- Build multi-step nurture workflows with branching logic.
- Score leads by fit, engagement, or a combination of both.
- Capture leads in forms that create CRM records.
Where it doesn't
- Advanced journey analytics and revenue tracking are Enterprise features.
- Omnichannel campaigns and marketing automation are Professional features.
- Its broad campaign and CRM scope may exceed teams needing email-only automation.
Mailchimp — where it wins
- Combines campaigns, automation flows, segmentation, and landing pages
- Free plan includes A/B testing, forms, and up to 250 contacts
- Works across web, iOS, Android, and API, with 300 integrations
Where it doesn't
- Free plan is limited to 250 contacts and 500 email sends per month
- Paid plan amounts vary by contact tier
- Expanded automation flows and advanced segmentation start on Standard
- HubSpot Marketing Hub9.2/10 · Free plan · 14-day trial
CRM-connected email automation with branching workflows, lead scoring, and journey analytics.
Visit HubSpotFull verdict → - Mailchimp9.1/10 · Free plan · 14-day trial
A broad email marketing suite with automation, segmentation, landing pages, and a free tier.
Visit MailchimpFull verdict →
More comparisons
All email automation comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update