Head-to-head · Email Automation
Mailchimp vs Braze
Mailchimp leads on 0 checks, Braze on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMailchimp · 9.1/10
- Free planonly Mailchimp
- Free trialonly Mailchimp
- Most featuresMailchimp · 1 of 4
Mailchimp scores higher on our rubric for email automation: 9.1 against 8.8 out of 10; our editors rank them #3 and #7.
Mailchimp is the better fit for businesses seeking a versatile email marketing suite. Braze is the better fit for mid-market and enterprise lifecycle marketing teams.
- Mailchimp fits best
Businesses seeking a versatile email marketing suite
- Braze fits best
Mid-market and enterprise lifecycle marketing teams
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Mailchimp 9.1/10 Visit ↗ | Braze 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.8 |
| Ranking | #3 in Email Automation | #7 in Email Automation |
| Best for | Businesses seeking a versatile email marketing suite | Mid-market and enterprise lifecycle marketing teams |
| Pricing model | Free plan + paid | Paid |
| Starting price | — | — |
| Free plan | ✓ (best) | Not checked yet |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Email, Live chat, Phone, Docs · 24/7 | Tickets, Community, Docs · 24/7 |
| Compliance | GDPR | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA |
| Integrations | 300+ integrations | 1,000+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features Mailchimp 1/4 · Braze 0/4 | ||
| Audience segmentation | Not checked yet | Not checked yet |
| Email templates | Not checked yet | Not checked yet |
| SMS automation | Not checked yet | Not checked yet |
| Landing pages | ✓ (best) | Not checked yet |
| Specs | ||
| Monthly email limit | Not checked yet | Not checked yet |
| Automation workflows | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Mailchimp brings email campaign creation, audience management, marketing automation, landing pages, and analytics into one suite. It suits businesses that want to create and send campaigns while also collecting signups and tailoring… Read the review → |
Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that coordinate campaigns across customer touchpoints. It uses first-party customer data for segmented messaging by email, mobile and web push, in-app,… Read the review → |
Strengths and trade-offs
Mailchimp — where it wins
- Combines campaigns, automation flows, segmentation, and landing pages
- Free plan includes A/B testing, forms, and up to 250 contacts
- Works across web, iOS, Android, and API, with 300 integrations
Where it doesn't
- Free plan is limited to 250 contacts and 500 email sends per month
- Paid plan amounts vary by contact tier
- Expanded automation flows and advanced segmentation start on Standard
Braze — where it wins
- Orchestrates email, push, SMS, WhatsApp and in-app journeys
- Canvas supports real-time triggers, branching and experimentation
- Integrates with data platforms and offers 1,000 integrations
Where it doesn't
- Pricing scales with monthly active users and Action Credits
- Advanced orchestration, security and AI capabilities vary by edition
- Its broad channel and data scope may exceed email-only needs
- Mailchimp9.1/10 · Free plan · 14-day trial
A broad email marketing suite with automation, segmentation, landing pages, and a free tier.
Visit MailchimpFull verdict → - Braze8.8/10 · Pricing on request
A cross-channel platform for teams coordinating data-driven customer journeys.
Visit BrazeFull verdict →
More comparisons
All email automation comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update