Head-to-head · Email Automation
GetResponse vs Braze
GetResponse leads on 0 checks, Braze on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreGetResponse · 8.9/10
- Free planonly GetResponse
- Free trialonly GetResponse
- Most featuresGetResponse · 1 of 4
GetResponse scores higher on our rubric for email automation: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.
GetResponse is the better fit for small teams needing email plus ecommerce automation. Braze is the better fit for mid-market and enterprise lifecycle marketing teams.
- GetResponse fits best
Small teams needing email plus ecommerce automation
- Braze fits best
Mid-market and enterprise lifecycle marketing teams
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Side by side
| Feature | GetResponse 8.9/10 Visit ↗ | Braze 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.8 |
| Ranking | #6 in Email Automation | #7 in Email Automation |
| Best for | Small teams needing email plus ecommerce automation | Mid-market and enterprise lifecycle marketing teams |
| Pricing model | Free plan + paid | Paid |
| Starting price | $15.58/mo | — |
| Free plan | ✓ (best) | Not checked yet |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, Windows, macOS, Linux, iOS, Android | Web |
| Support | Email, Live chat, Docs · 24/7 | Tickets, Community, Docs · 24/7 |
| Compliance | GDPR, PCI DSS | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA |
| Integrations | 170+ integrations | 1,000+ integrations |
| Built for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Features GetResponse 1/4 · Braze 0/4 | ||
| Audience segmentation | Not checked yet | Not checked yet |
| Email templates | Not checked yet | Not checked yet |
| SMS automation | Not checked yet | Not checked yet |
| Landing pages | ✓ (best) | Not checked yet |
| Specs | ||
| Monthly email limit | Not checked yet | Not checked yet |
| Automation workflows | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | GetResponse brings email marketing and lifecycle automation together for businesses, marketers, ecommerce teams, and content creators. Its toolkit spans newsletters, autoresponders, behavior-based workflows, audience segmentation, landing… Read the review → |
Braze is a cloud customer engagement platform for brands and lifecycle marketing teams that coordinate campaigns across customer touchpoints. It uses first-party customer data for segmented messaging by email, mobile and web push, in-app,… Read the review → |
Strengths and trade-offs
GetResponse — where it wins
- Automates email by behavior and supports audience segmentation.
- Marketer adds abandoned-cart recovery, sales funnels, and revenue reports.
- Combines email with landing pages, A/B testing, SMS, and web push.
Where it doesn't
- Starter includes just 1 custom automation workflow.
- Marketer costs more than Starter and is needed for unlimited workflows.
- Prices vary by contact-list size and region.
Braze — where it wins
- Orchestrates email, push, SMS, WhatsApp and in-app journeys
- Canvas supports real-time triggers, branching and experimentation
- Integrates with data platforms and offers 1,000 integrations
Where it doesn't
- Pricing scales with monthly active users and Action Credits
- Advanced orchestration, security and AI capabilities vary by edition
- Its broad channel and data scope may exceed email-only needs
- GetResponse8.9/10 · Free plan · 14-day trial
Email automation with ecommerce tools, plus a free plan and unlimited monthly sends.
Visit GetResponseFull verdict → - Braze8.8/10 · Pricing on request
A cross-channel platform for teams coordinating data-driven customer journeys.
Visit BrazeFull verdict →
More comparisons
All email automation comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update