Head-to-head · Email Automation
Adobe Marketo Engage vs Constant Contact
Adobe Marketo Engage leads on 0 checks, Constant Contact on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdobe Marketo Engage · 9.0/10
- Free trialonly Constant Contact
- Most featuresConstant Contact · 1 of 4
Adobe Marketo Engage scores higher on our rubric for email automation: 9.0 against 8.7 out of 10; our editors rank them #5 and #8.
Adobe Marketo Engage is the better fit for large teams running lead-focused campaigns. Constant Contact is the better fit for small businesses combining email, SMS, and events.
- Adobe Marketo Engage fits best
Large teams running lead-focused campaigns
- Constant Contact fits best
Small businesses combining email, SMS, and events
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Side by side
| Feature | Adobe Marketo Engage 9.0/10 Visit ↗ | Constant Contact 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.7 |
| Ranking | #5 in Email Automation | #8 in Email Automation |
| Best for | Large teams running lead-focused campaigns | Small businesses combining email, SMS, and events |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | — | — |
| Free trial | — | 30 days |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, Android |
| Support | Email, Community, Docs | Phone, Live chat, Community, Docs |
| Compliance | GDPR | 2FA |
| Integrations | 13 integrations | 300+ integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Adobe Marketo Engage 0/4 · Constant Contact 1/4 | ||
| Audience segmentation | Not checked yet | Not checked yet |
| Email templates | Not checked yet | Not checked yet |
| SMS automation | Not checked yet | Not checked yet |
| Landing pages | Not checked yet | ✓ (best) |
| Specs | ||
| Monthly email limit | Not checked yet | Not checked yet |
| Automation workflows | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams coordinating lead-focused campaigns. It combines multichannel campaign and journey automation with nurture programs, lead and account… Read the review → |
Constant Contact is a cloud-based email and digital marketing platform for small businesses and nonprofits. Its toolkit combines drag-and-drop email creation, templates, contact management, segmentation, automated email and SMS workflows,… Read the review → |
Strengths and trade-offs
Adobe Marketo Engage — where it wins
- Journey automation, nurture, scoring, routing, and segmentation in one platform
- Native CRM integrations with Salesforce, Microsoft Dynamics, and Veeva
- Multi-touch attribution, reporting, REST API, webhooks, and AI-assisted workflows
Where it doesn't
- Pricing requires contacting Adobe and is based on database size
- No free plan is available
- Cloud deployment only, with plan limits on users and daily API calls
Constant Contact — where it wins
- Email and SMS automation with segmentation and A/B testing
- Landing pages, signup forms, events, payments, and product sales
- 300+ integrations plus web, Android, and REST API access
Where it doesn't
- No free plan; access requires a paid subscription after the trial
- Lite limits users to one automation template and one custom segment
- Premium includes 500 SMS messages per month, not unlimited SMS
- Adobe Marketo Engage9.0/10 · Pricing on request
Deep journey and lead orchestration for teams that can manage contact-sales pricing.
Visit Adobe MarketoFull verdict → - Constant Contact8.7/10 · 30-day trial
A broad email, SMS, events, and marketing platform for small businesses.
Try Constant ContactFull verdict →
More comparisons
All email automation comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update