Act-On
Act-On: Broad lifecycle automation for large B2B teams, but the $900 monthly entry price limits value. Ranked #43 of 128 in Marketing Automation Software by our editors (5.4/10); pricing: Paid; best for large B2B teams with substantial automation budgets.
At a glance
- Editor score5.4 / 10
- PricingPaid
- Best forLarge B2B teams with substantial automation budgets
- Email automationYes
- Facts checked22 Sep 2026
Where it wins
- Automates customer journeys across email, web, SMS, events and direct mail
- Combines scoring, segmentation, forms, landing pages and campaign reporting
- Connects with Salesforce, Microsoft Dynamics 365, Zapier and other business tools
Where it doesn't
- Professional starts at $900 per month with a 2,500 active-contact setting
- There is no free plan for smaller teams to start with
- Enterprise pricing is custom and may require add-ons or implementation
Our verdict on Act-On
Act-On is a marketing automation platform for midsize and enterprise marketing teams managing acquisition, nurturing, sales alignment, onboarding and retention. Its feature set covers automated customer journeys, email and multichannel campaigns, lead and customer scoring, dynamic forms, landing pages, behavioral and demographic segmentation, and campaign analytics. The platform supports lifecycle engagement across email, web, SMS, social media, events and direct mail, making it suited to organizations coordinating multiple stages of the customer relationship rather than running only basic email sequences.
Pricing is a major consideration. The Professional plan costs $900 per month at the 2,500 active-contacts-per-month calculator setting and includes marketing automation programs, multichannel marketing, lifecycle engagement, visitor tracking, scoring, forms and landing pages. The pricing page states that actual pricing may vary based on add-ons, configuration and implementation. Enterprise pricing is custom and adds advanced automations, CRM integration, Data Studio, account-based marketing and automated SMS marketing. With no free plan, Act-On is oriented toward teams with a substantial automation budget and a clear need for its broader capabilities.
Its ecosystem includes Salesforce, Microsoft Dynamics 365, SugarCRM, Oracle NetSuite, Zendesk Sell, Zoom, GoToWebinar, Webex, Zapier and Cazoomi. AI features include predictive lead scoring and content tools, while reporting dashboards support campaign analysis. Choose Act-On when journey orchestration, scoring, segmentation and CRM-connected lifecycle programs justify the cost. Smaller teams, price-sensitive buyers and organizations needing only straightforward email automation should look for a lower-cost alternative.
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Act-On pricing
All 2 Act-On plans and prices →
Act-On fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | HIPAA |
| Support | Email, Live chat, Phone, Tickets, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 13 integrations: Salesforce, Microsoft Dynamics 365, SugarCRM, Oracle NetSuite, Zendesk Sell, Zoom … See all → |
| Pricing | Paid (source) |
| Website | act-on.com |
| Facts checked | 22 Sep 2026 |
Act-On integrations
Act-On lists 13 integrations on its own site.
- Salesforce
- Microsoft Dynamics 365
- SugarCRM
- Oracle NetSuite
- Zendesk Sell
- Zoom
- GoToWebinar
- Webex
- Zapier
- Cazoomi
- REST API
- Webhooks
- FTP
Alternatives to Act-On
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
Also Ranked In
Act-On is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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