Iterable
Iterable: A broad marketing automation suite for flexible, data-driven messaging journeys. Ranked #22 of 128 in Marketing Automation Software by our editors (7.4/10); pricing: Pricing on request; best for enterprise teams needing flexible messaging journeys.
At a glance
- Editor score7.4 / 10
- PricingPricing on request
- Best forEnterprise teams needing flexible messaging journeys
- Email automationYes
- Founded2013 · San Francisco, California, United States
- Facts checked20 Sep 2026
Where it wins
- Supports email, SMS, push, in-app, embedded, and web push messaging
- Combines journey automation, segmentation, experiments, catalogs, and analytics
- Offers APIs, webhooks, data feeds, and integrations for connected workflows
Where it doesn't
- Pricing uses a contact-sales model rather than published plan tiers
- Its broad feature set may exceed the needs of email-only teams
- Lead scoring and CRM capabilities are not central to its listed feature set
Our verdict on Iterable
Iterable is a customer engagement and marketing automation platform for brands and marketing teams that need coordinated messaging across multiple channels. It supports email, SMS, push notifications, in-app messages, embedded messages, and web push, with web, iOS, Android, and API platforms. Its audience is teams building personalized campaigns, automated customer journeys, and measurable digital experiences rather than organizations looking only for basic email sends.
The core workflow combines a drag-and-drop journey builder with entry rules, delays, messages, and profile updates. Marketers can run triggered and blast campaigns, create real-time audience segments and dynamic lists, and test campaigns with A/B and multivariate experiments. Reusable templates and content snippets support repeatable production, while catalogs and data feeds provide a structure for personalized content. Analytics cover campaigns, journeys, dashboards, and reporting, giving teams several ways to review performance. This breadth makes Iterable a strong fit for organizations coordinating complex messaging programs across channels.
Iterable also emphasizes ecosystem connectivity through Segment, Mixpanel, Google Analytics, Facebook Custom Audiences, and Movable Ink, alongside APIs, system webhooks, journey webhooks, and data synchronization. The pricing model is contact sales, so teams must engage the vendor for a pricing estimate rather than select from published plan tiers. Iterable should suit enterprise teams that value flexible journeys, real-time segmentation, experimentation, reusable content, and connected data workflows. Smaller teams with a narrow email requirement, or buyers prioritizing transparent self-serve plan selection, may prefer a more focused alternative.
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Iterable pricing
Iterable fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA |
| Support | Email, Live chat, Tickets, Community, Docs |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 120+ integrations: Segment, Mixpanel, Google Analytics, Kustomer, Salesforce, Facebook Custom Audiences … See all → |
| Pricing | Pricing on request (source) |
| Website | iterable.com |
| Facts checked | 20 Sep 2026 |
Iterable integrations
Iterable lists 120+ integrations on its own site — the 8 named here are the ones its pages call out.
- Segment
- Mixpanel
- Google Analytics
- Kustomer
- Salesforce
- Facebook Custom Audiences
- Google Ads
- Zapier
See all Iterable integrations →
Alternatives to Iterable
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Iterable alternatives →
Also Ranked In
Iterable is ranked in 10 of our directories; the 6 strongest besides Marketing Automation Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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