The Best Customer Retention Software in 2026
We researched customer retention software from official websites, including pricing pages, plan tables, and product documentation. Products are ranked on the category’s core job, value for money, and verified features so buyers can compare capabilities and limits clearly. This guide covers customer retention software.
Our top picks
-
Top ranked
Braze#1 of 279.2/10A broad retention platform for teams coordinating triggered campaigns across channels.
Pricing on request
-
Runner-up
Klaviyo#2 of 279.0/10A multichannel retention platform for ecommerce teams, with a free entry tier and broad integrations.
Free plan
-
Top-ranked free plan
Chargebee Retention#4 of 278.6/10A focused toolkit for testing cancellation offers and tracking retained revenue.
Free plan · 30-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 27 tools, best first
-
Best forLarge teams orchestrating retention across channels
A broad retention platform for teams coordinating triggered campaigns across channels.
9.2/10★★★★★Visit Braze -
Best forEcommerce teams seeking accessible retention marketing
A multichannel retention platform for ecommerce teams, with a free entry tier and broad integrations.
9.0/10★★★★☆Visit Klaviyo -
Best forMid-market and enterprise teams managing churn and renewals
A customer success platform for tracking account health, automating journeys, and managing renewals.
8.8/10★★★★☆Visit ChurnZero -
Best forSubscription businesses reducing cancellations
A focused toolkit for testing cancellation offers and tracking retained revenue.
- Churn prediction
Free plan · 30-day trial Our Chargebee Retention verdict → Visit ChargebeeFor vendors Sponsor this spot · #4 · $69/mo →8.6/10★★★★☆Visit Chargebee -
Best forShopify stores building loyalty and repeat purchases
A Shopify-focused loyalty platform with points, referrals, VIP tiers, and automation.
Free plan · 14-day trial Our LoyaltyLion verdict → Visit LoyaltyLionFor vendors Sponsor this spot · #5 · $59/mo →8.5/10★★★★☆Visit LoyaltyLion -
Best forStores wanting loyalty, referrals, and rewards
A flexible loyalty platform with points, referrals, tiers, campaigns, and analytics.
8.4/10★★★★☆Visit Yotpo -
Best forSmaller stores starting a loyalty program
A practical starting point for ecommerce loyalty, with features and integrations scaling by plan.
8.3/10★★★★☆Visit Smile.io -
Best forRetailers building omnichannel loyalty programs
A configurable loyalty platform for retailers connecting rewards across customer touchpoints.
8.2/10★★★★☆Visit Annex Cloud -
Best forLarge brands building configurable loyalty programs
An API-first loyalty platform for brands managing rewards across channels and markets.
8.1/10★★★★☆Visit Antavo -
Best forSmall businesses building customer loyalty
A multi-channel loyalty toolkit with plans for points, referrals and branded rewards apps.
8.0/10★★★★☆Try Kangaroo Rewards -
Best forEnterprise teams personalizing lifecycle campaigns
Unified profiles, predictive targeting, and branching campaigns for lifecycle marketing.
7.9/10★★★★☆Visit Insider -
Best forMid-market teams automating customer journeys
A broad platform for coordinating personalized customer journeys across channels.
7.8/10★★★★☆Visit Bloomreach -
Best forEnterprise teams coordinating cross-channel messaging
Iterable coordinates automated journeys and messaging across channels, with sales-led pricing.
7.7/10★★★★☆Visit Iterable -
Best forTeams using data-driven journey optimization
A broad customer engagement suite for data-driven journey optimization.
7.6/10★★★★☆Visit Optimove -
Best forTeams automating event-triggered customer messaging
Flexible event-triggered messaging for teams coordinating multichannel customer journeys.
7.5/10★★★★☆Visit Customer.io -
Best forMobile-first teams improving customer engagement
Build behavioral segments and multistep journeys for cross-channel customer engagement.
7.4/10★★★★☆Visit CleverTap -
Best forMid-market teams running cross-channel lifecycle campaigns
MoEngage pairs behavioral analytics with multistep journeys and cross-channel campaigns.
7.3/10★★★★☆Visit MoEngage -
Best forBrands needing rules-based loyalty and promotions
A configurable loyalty and promotions platform for brands running incentives across channels.
7.2/10★★★★☆Visit Talon.One -
Best forSubscription merchants combining dunning and save offers
Pairs payment recovery with cancellation flows, with plans starting at $269 per month.
7.1/10★★★★☆Visit Churn Buster -
Best forTeams focused on recovering failed subscription payments
Automates failed-payment retries and recovery campaigns, with a $250-per-month annual Starter plan.
7.0/10★★★★☆Visit Churnkey -
Best forB2B teams tracking adoption, health, and renewals
A customer-success workspace for tracking adoption, health, onboarding and renewals.
6.9/10★★★☆☆Visit Planhat -
Best forTeams coordinating customer success workflows
Health scoring, playbooks, and shared customer work in one customer success platform.
6.8/10★★★☆☆Visit Vitally -
Best forCustomer success teams managing renewals and onboarding
A lifecycle-focused platform for teams coordinating customer success and renewals.
6.7/10★★★☆☆Visit ClientSuccess -
Best forBrands building engagement through customer communities
A community-led retention option for brands that want feedback and self-service in one place.
6.6/10★★★☆☆Visit Gainsight -
Best forTeams using survey feedback to improve retention
Survey-led customer experience software for teams that turn feedback into retention action.
6.5/10★★★☆☆Visit AskNicely -
Best forTeams closing the loop on customer feedback
A multichannel feedback platform with strong segmentation and follow-up workflows.
6.4/10★★★☆☆Visit Wootric -
Best forEcommerce teams measuring customer sentiment
Survey-led feedback analytics help ecommerce teams track customer sentiment.
6.3/10★★★☆☆Visit Retently
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Braze | 9.2 | ||
| 2 | Klaviyo | Yes | 9.0 | |
| 3 | ChurnZero | 8.8 | ||
| 4 | Chargebee Retention | Yes | 8.6 | |
| 5 | LoyaltyLion | Yes | $199/mo | 8.5 |
| 6 | Yotpo Loyalty | Yes | $199/mo | 8.4 |
| 7 | Smile.io | Yes | $15/mo | 8.3 |
| 8 | Annex Cloud Loyalty Experience Platform | No | 8.2 | |
| 9 | Antavo | No | 8.1 | |
| 10 | Kangaroo Rewards | No | $79/mo | 8.0 |
| 11 | Insider One | 7.9 | ||
| 12 | Bloomreach Engagement | No | 7.8 | |
| 13 | Iterable | 7.7 | ||
| 14 | Optimove | 7.6 | ||
| 15 | Customer.io | No | $100/mo | 7.5 |
| 16 | CleverTap | No | 7.4 | |
| 17 | MoEngage | No | 7.3 | |
| 18 | Talon.One | No | 7.2 | |
| 19 | Churn Buster | Yes | $269/mo | 7.1 |
| 20 | Churnkey | No | $250/mo | 7.0 |
| 21 | Planhat | 6.9 | ||
| 22 | Vitally | No | 6.8 | |
| 23 | ClientSuccess | No | 6.7 | |
| 24 | Gainsight Customer Communities | No | 6.6 | |
| 25 | AskNicely | No | 6.5 | |
| 26 | Wootric | No | 6.4 | |
| 27 | Retently | No | $99/mo | 6.3 |
Head-to-head All 23 comparisons →
- Braze vs Klaviyo
- Braze vs ChurnZero
- Braze vs Chargebee Retention
- Braze vs LoyaltyLion
- Braze vs Yotpo Loyalty
- Braze vs Smile.io
- Braze vs Annex Cloud Loyalty Experience Platform
- Klaviyo vs ChurnZero
- Klaviyo vs Chargebee Retention
Explore other topics All topics →
- AI Tools 303 directories · 8,269 tools ranked AI Writing Tools · AI Video Generators · Text-to-Speech Software
- Web Hosting & Domains 275 directories · 6,107 tools ranked Shared Web Hosting · Managed Cloud Hosting · Dedicated Server Hosting
- Productivity 157 directories · 4,948 tools ranked Note-Taking Apps · Calendar Apps · Project Management Software
- Marketing 135 directories · 3,977 tools ranked SEO Tools · Influencer Marketing Platforms · Email Marketing Software
- Sales & CRM 152 directories · 4,161 tools ranked Real Estate CRM Software · CRM Software · Proposal Software
- Communication 109 directories · 3,229 tools ranked Business Phone Systems · Email Clients · Audience Response Systems
How we rank customer retention software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update