MoEngage
MoEngage: A broad, AI-assisted journey platform for enterprise consumer brands. Ranked #46 of 128 in Marketing Automation Software by our editors (5.1/10); pricing: Pricing on request; best for enterprise brands needing AI journey optimization.
At a glance
- Editor score5.1 / 10
- PricingPricing on request
- Best forEnterprise brands needing AI journey optimization
- Free planNo
- Email automationYes
- Founded2014 · San Francisco, California, USA; Bengaluru, India
- Facts checked20 Sep 2026
Where it wins
- Branching, multi-step journeys across email, SMS, push, and more
- AI optimization for campaign timing, content, and journey paths
- CRM, commerce, data warehouse, and API integrations
Where it doesn't
- Pricing requires a sales conversation
- Broad capabilities may exceed focused automation needs
- Enterprise features are concentrated in a higher-tier plan
Our verdict on MoEngage
MoEngage is an AI-powered customer engagement and marketing automation platform for marketing and product teams at consumer brands. It brings together behavioral segmentation, campaign management, analytics, personalization, landing pages, forms, and automated customer journeys. Engagement channels include email, SMS, mobile and web push, in-app messaging, WhatsApp, cards, and onsite messaging, with transactional messaging available through a single API.
The published plans show Growth and Enterprise, with contact-sales pricing for both. Growth includes behavior-based communication, omnichannel customer journeys, AI and machine-learning campaign optimization, push notification delivery, and customer engagement expertise and support. Enterprise adds product and content catalog synchronization, best-performing journey paths, access controls, local data servers, IP whitelisting, consultation services, and business reviews. Buyers comparing platforms should account for the sales-led purchasing process and evaluate which tier covers their governance and data requirements.
MoEngage fits teams that need more than basic email automation. Its visual journey builder supports branching and conditional logic, while AI features address campaign timing, content, and path optimization. Website personalization, A/B testing, native forms, lead-generation templates, analytics, data imports and exports, and integrations with Salesforce, HubSpot CRM, Shopify, Snowflake, Amazon S3, and Google BigQuery broaden its role across marketing and product workflows. Choose it when cross-channel orchestration and journey intelligence are priorities; teams seeking a narrow, low-complexity automation tool may prefer a more focused option.
Your product? Our editors can test MoEngage in depth and publish a review, labelled as paid · from $149/mo →
MoEngage pricing
All 2 MoEngage plans and prices →
MoEngage fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Not verified |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | Not verified |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR, HIPAA, 2FA |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Salesforce, Microsoft Dynamics 365, Zendesk, Freshdesk, Shopify, Snowflake … See all → |
| Pricing | Pricing on request (source) |
| Website | moengage.com |
| Facts checked | 20 Sep 2026 |
MoEngage integrations
MoEngage lists 12 integrations on its own site.
- Salesforce
- Microsoft Dynamics 365
- Zendesk
- Freshdesk
- Shopify
- Snowflake
- BigQuery
- Redshift
- Twilio
- Zapier
- Amplitude
- Mixpanel
See all MoEngage integrations →
Alternatives to MoEngage
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all MoEngage alternatives →
Also Ranked In
MoEngage is ranked in 14 of our directories; the 6 strongest besides Marketing Automation Software.
- #4In App Messaging23 tools ranked
- #7Customer Journey Orchestration Software32 tools ranked
- #7Digital Experience Orchestration (DXO) Platforms Software20 tools ranked
- #9Mobile Marketing Automation Software27 tools ranked
- #11Marketing Automation - B2C Software27 tools ranked
- #12Customer Engagement Software27 tools ranked
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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