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Head-to-head · Customer Retention Software

Braze vs Klaviyo

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Braze #1 in Customer Retention Software 9.2/10 Pricing on request ✓ 0 of 2 features Visit Braze
Klaviyo #2 in Customer Retention Software 9.0/10 Free plan Free plan✓ 0 of 2 features Visit Klaviyo

Braze leads on 0 checks, Klaviyo on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBraze · 9.2/10
  • Free planonly Klaviyo

Braze scores higher on our rubric for customer retention software: 9.2 against 9.0 out of 10; our editors rank them #1 and #2.

Braze is the better fit for large teams orchestrating retention across channels. Klaviyo is the better fit for ecommerce teams seeking accessible retention marketing.

  • Braze fits best

    Large teams orchestrating retention across channels

  • Klaviyo fits best

    Ecommerce teams seeking accessible retention marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Braze 9.2/10 Visit ↗ Klaviyo 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #1 in Customer Retention Software #2 in Customer Retention Software
Best for Large teams orchestrating retention across channels Ecommerce teams seeking accessible retention marketing
Pricing model Paid Free plan + paid
Starting price — —
Free plan Not checked yet ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Tickets, Community, Docs · 24/7 Email, Live chat, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA ISO 27001, PCI DSS
Integrations 1,000+ integrations 350+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Braze 0/2 · Klaviyo 0/2
Churn prediction Not checked yet Not checked yet
Loyalty / rewards Not checked yet Not checked yet
Specs
Journey channels Not checked yet Not checked yet
Automation workflows Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Retention analytics Not checked yet Not checked yet
Our review
Pros
  • Coordinates email, push, SMS, WhatsApp, and in-app messaging
  • Canvas supports branching, multi-step journeys and experimentation
  • Predictive churn scoring and integrations with data platforms
  • Automates email, SMS, and push flows using behavioral data
  • Segments audiences in real time and supports campaign A/B testing
  • Connects with 350+ integrations, including Shopify and CRMs
Cons
  • Pricing scales with monthly active users and Action Credits
  • Plan editions add capabilities progressively, with advanced features in higher tiers
  • Broad orchestration may exceed the needs of teams seeking a narrow tool
  • Free plan is limited to 250 active profiles and 500 monthly email sends
  • Email support on the free plan lasts only the first 60 days
  • The Email plan's published highlights do not specify its price
Our verdict

Braze brings customer data, messaging, and journey orchestration together for brands and lifecycle marketing teams. It can coordinate email, mobile and web push, in-app messaging, SMS, and WhatsApp using real-time behavioral triggers and…

Read the review →

Klaviyo combines email marketing, SMS, automation, customer data, analytics, segmentation, and customer service in a B2C CRM for consumer brands. Ecommerce teams can use it to build campaigns and automated flows around customer behavior,…

Read the review →
  1. BrazeCustomer Retention Software 9.2Pricing on request
  2. KlaviyoCustomer Retention Software 9.0Free plan

Strengths and trade-offs

  • Braze — where it wins

    • Coordinates email, push, SMS, WhatsApp, and in-app messaging
    • Canvas supports branching, multi-step journeys and experimentation
    • Predictive churn scoring and integrations with data platforms

    Where it doesn't

    • Pricing scales with monthly active users and Action Credits
    • Plan editions add capabilities progressively, with advanced features in higher tiers
    • Broad orchestration may exceed the needs of teams seeking a narrow tool

  • Klaviyo — where it wins

    • Automates email, SMS, and push flows using behavioral data
    • Segments audiences in real time and supports campaign A/B testing
    • Connects with 350+ integrations, including Shopify and CRMs

    Where it doesn't

    • Free plan is limited to 250 active profiles and 500 monthly email sends
    • Email support on the free plan lasts only the first 60 days
    • The Email plan's published highlights do not specify its price
  • Braze9.2/10 · Pricing on request

    A broad retention platform for teams coordinating triggered campaigns across channels.

    Visit BrazeFull verdict →
  • Klaviyo9.0/10 · Free plan

    A multichannel retention platform for ecommerce teams, with a free entry tier and broad integrations.

    Visit KlaviyoFull verdict →

More comparisons

All customer retention software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update