Mautic
Mautic: A flexible self-hosted automation suite with strong workflow and API capabilities. Ranked #15 of 128 in Marketing Automation Software by our editors (8.1/10); pricing: Free plan · 14-day trial; best for technical teams wanting open-source automation.
At a glance
- Editor score8.1 / 10
- PricingFree plan · 14-day trial
- Best forTechnical teams wanting open-source automation
- Free planYes
- Paid from€247.50/mo
- Email automationYes
- Facts checked20 Sep 2026
Where it wins
- Free, open-source platform with self-hosted deployment
- Campaign workflows, lead scoring, forms, and tracking in one suite
- REST API, plugins, and CRM integrations support customization
Where it doesn't
- Managed hosting is handled separately through hosting providers
- Technical teams may need to manage self-hosted deployment
- CRM integration breadth is narrower than leading hosted products
Our verdict on Mautic
Mautic is a free, open-source marketing automation suite for organizations that need more control over deployment and customization. It is aimed particularly at technical teams managing email and multichannel campaigns, contact segmentation, website tracking, lead scoring, forms, landing pages, and automated workflows. The web platform, REST API, and self-hosted option support organizations that want to connect marketing operations with existing systems rather than rely only on a hosted environment.
The core product is free to download and use, while managed hosting is offered separately through hosting providers. That model can suit teams with the skills and infrastructure to operate their own marketing automation environment, while organizations seeking a fully managed arrangement should evaluate the hosting option that fits their requirements. A 14-day free trial is also part of the available product offer. The published plans and deployment options make Mautic most relevant when control and ownership matter more than having a single bundled hosted service.
Mautic’s strongest area is the depth of its campaign foundation. The drag-and-drop builder uses actions, decisions, and conditions to create automated workflows, while lead scoring supports points, triggers, and groups. Native and embeddable forms, landing pages, visitor tracking, segmentation, personalization, and automated email delivery cover the main building blocks of campaign execution. HubSpot, Salesforce, Zoho CRM, and Microsoft Dynamics integrations extend its CRM fit, and the plugin system supports further extensions. Choose Mautic for open-source control and technical flexibility; consider another product if your priority is a broad, fully managed integration ecosystem.
Your product? Our editors can test Mautic in depth and publish a review, labelled as paid · from $149/mo →
Mautic pricing
All 4 Mautic plans and prices →
Mautic fact sheet
| Free plan | Yes |
|---|---|
| Paid from | €247.50/mo |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Multiple |
| Included contacts | 50000 contacts |
| Free trial | 14 days · no card needed |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML |
| Support | Community, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, Zapier, ConnectWise See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | mautic.org |
| Facts checked | 20 Sep 2026 |
Mautic integrations
Mautic lists 6 integrations on its own site.
- HubSpot
- Salesforce
- Zoho CRM
- Microsoft Dynamics
- Zapier
- ConnectWise
Alternatives to Mautic
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
Also Ranked In
Mautic is ranked in 8 of our directories; the 6 strongest besides Marketing Automation Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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