Best Adobe Marketo Engage Alternatives in 2026
The top Adobe Marketo Engage alternatives are HubSpot Marketing Hub, Braze and SAS Customer Intelligence 360: 15 marketing automation software our editors would look at instead of Adobe Marketo Engage, in our ranking order.
Adobe Marketo Engage: A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution. Where it falls short: pricing requires a contact-sales process rather than published recurring amounts.
Switching from Adobe Marketo Engage? For most marketing automation software buyers the best Adobe Marketo Engage alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. On a budget, Freshmarketer starts at $15/mo. Mautic offers the most included contacts (50000 contacts).
Why People Look for an Adobe Marketo Engage Alternative
- Pricing requires a contact-sales process rather than published recurring amounts
- There is no free plan for smaller teams evaluating the platform
- Some AI capabilities may not yet be generally available
- No free plan — 8 of the alternatives below have it
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceFreshmarketer8.8
Paid plans from $15/mo
Visit Freshmarketer - Best free optionHubSpot Marketing Hub9.4
Has a free plan (Adobe Marketo Engage has none)
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Adobe Marketo Engage Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting broad automation with a free entry tier
- Better than Adobe Marketo Engage:
- Free plan
- Editor score 9.4 vs 9.3
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forLarge teams needing cross-channel orchestration
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
- Better than Adobe Marketo Engage:
- Free plan
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
- Better than Adobe Marketo Engage:
- Free plan
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
- Better than Adobe Marketo Engage:
- Free plan
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
- Better than Adobe Marketo Engage:
- Free plan
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
- Better than Adobe Marketo Engage:
- Free plan
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
- Better than Adobe Marketo Engage:
- Free plan
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
- Better than Adobe Marketo Engage:
- Free plan
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Adobe Marketo Engage Alternatives: Common Questions
What is the best alternative to Adobe Marketo Engage?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Adobe Marketo Engage?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Adobe Marketo Engage?
Of the alternatives here that publish a price, Freshmarketer starts lowest, at $15/mo.
Why do people look for Adobe Marketo Engage alternatives?
Pricing requires a contact-sales process rather than published recurring amounts; There is no free plan for smaller teams evaluating the platform; Some AI capabilities may not yet be generally available.
Which Adobe Marketo Engage alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Adobe Marketo Engage?
Export your data from Adobe Marketo Engage (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Adobe Marketo Engage.
How to Switch from Adobe Marketo Engage
- Export your data from Adobe Marketo Engage (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Adobe Marketo Engage.
Adobe Marketo Engage vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 3 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 4 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 5 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 6 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 7 | Klaviyo | Yes | Yes | 8.7 | ||||
| 8 | ActiveCampaign | No | Yes | 8.6 | ||||
| 9 | Mailchimp | Yes | Yes | 8.5 | ||||
| 10 | Zoho Marketing Automation | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | GetResponse | Yes | $15.58/mo | Yes | 8.3 | |||
| 12 | HubSpot Landing Pages | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 13 | Odoo Marketing Automation | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 14 | Mautic | Yes | €247.50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 15 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Head-to-Head
- Adobe Marketo Engage vs HubSpot Marketing Hub
- Adobe Marketo Engage vs Braze
- Adobe Marketo Engage vs SAS Customer Intelligence 360
- Adobe Marketo Engage vs Adobe Campaign
- Adobe Marketo Engage vs Zoho Marketing Plus
- Adobe Marketo Engage vs Freshmarketer
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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