Odoo Marketing Automation
Automate targeted, multi-step campaigns and lead nurturing.
At a glance
- Editor score8.0 / 10
- PricingFree plan
- Best forOrganizations already using the Odoo ecosystem
- Free planYes
- Email automationYes
- Founded2005 · Grand-Rosière, Belgium
- Facts checked20 Sep 2026
Where it wins
- Visual workflows support branching paths and timed follow-ups.
- Native connections span Odoo CRM, Website, eCommerce, and more.
- Segmentation, testing, and campaign metrics support informed automation.
Where it doesn't
- The integration focus is centered on Odoo applications.
- Full functionality depends on CRM and SMS Marketing installation.
- Custom deployment options are reserved for the Custom plan.
Our verdict on Odoo Marketing Automation
Odoo Marketing Automation is a campaign automation application within the Odoo business software suite. It is designed for organizations that want to segment contacts, build multi-step customer journeys, automate email and SMS activities, nurture leads, and update records using shared Odoo business data. Its audience tools support demographic and behavioral attributes, while workflow triggers can respond to opens, clicks, and replies. CRM lead nurturing and lead scoring are also part of the product’s fit for sales and marketing teams working together.
The plan structure provides a free entry point through One App Free, which includes one app, unlimited users, and Odoo Online. Standard includes all apps and Odoo Online. Custom adds deployment flexibility through Odoo Online, Odoo.sh, or on-premise, along with Odoo Studio, Multi-Company, and an External API. This makes the tiers relevant not only to feature access but also to organizations that need broader Odoo usage, customization, or deployment control.
Odoo’s strongest advantage is its native ecosystem fit. Marketing Automation connects with Odoo CRM, eCommerce, Events, Helpdesk, SMS Marketing, Website, and Email Marketing, allowing campaigns to work alongside business records and customer activity. Visual branching workflows, server actions, test contacts, and metrics for clicks, traces, participants, and engagement give the application useful operational depth. Organizations already committed to Odoo should consider it for connected lead nurturing and customer communications. Teams seeking a marketing automation product centered on a wide external integration catalog may prefer an alternative.
Odoo Marketing Automation pricing
All 3 Odoo Marketing Automation plans and prices →
Odoo Marketing Automation fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Native |
| Included contacts | Not verified |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Support | Email, Live chat, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Odoo CRM, Odoo Email Marketing, Odoo SMS Marketing, Odoo Website, Odoo Events, Odoo eCommerce |
| Pricing | Free plan (source) |
| Website | odoo.com |
| Facts checked | 20 Sep 2026 |
Odoo Marketing Automation integrations
Odoo Marketing Automation lists 6 integrations on its own site.
- Odoo CRM
- Odoo Email Marketing
- Odoo SMS Marketing
- Odoo Website
- Odoo Events
- Odoo eCommerce
Alternatives to Odoo Marketing Automation
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.0
- HubSpot Landing PagesA CRM-connected automation platform with a free entry point and costly advanced tiers.—
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.7.0
See all Odoo Marketing Automation alternatives →
Also listed in
Used Odoo Marketing Automation? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Odoo Marketing Automation for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · your e-mail is never shown · read by an editor before it appears
Featured on iTechGuides
Odoo Marketing Automation is listed in our Marketing Automation Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/odoo-marketing-automation/"><img src="https://www.itechguides.com/best/badge/odoo-marketing-automation.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Guides on marketing automation software
- 24 Best Marketing Automation Tools for Small Businesses (2025): Use-Case Guide Updated August 2026Aug 2026
- Best Marketing Automation Tools Review 2026: Which Platform Fits Your Business?Aug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes a score or a verdict. How we rank.