Odoo Marketing Automation
Odoo Marketing Automation: A capable choice for organizations that already run marketing and customer data in Odoo. Ranked #14 of 128 in Marketing Automation Software by our editors (8.2/10); pricing: Free plan; best for organizations already using the Odoo ecosystem.
At a glance
- Editor score8.2 / 10
- PricingFree plan
- Best forOrganizations already using the Odoo ecosystem
- Free planYes
- Email automationYes
- Founded2005 · Grand-Rosière, Belgium
- Facts checked20 Sep 2026
Where it wins
- Visual workflows support branching paths and timed follow-ups.
- Native connections span Odoo CRM, Website, eCommerce, and more.
- Segmentation, testing, and campaign metrics support informed automation.
Where it doesn't
- The integration focus is centered on Odoo applications.
- Full functionality depends on CRM and SMS Marketing installation.
- Custom deployment options are reserved for the Custom plan.
Our verdict on Odoo Marketing Automation
Odoo Marketing Automation is a campaign automation application within the Odoo business software suite. It is designed for organizations that want to segment contacts, build multi-step customer journeys, automate email and SMS activities, nurture leads, and update records using shared Odoo business data. Its audience tools support demographic and behavioral attributes, while workflow triggers can respond to opens, clicks, and replies. CRM lead nurturing and lead scoring are also part of the product’s fit for sales and marketing teams working together.
The plan structure provides a free entry point through One App Free, which includes one app, unlimited users, and Odoo Online. Standard includes all apps and Odoo Online. Custom adds deployment flexibility through Odoo Online, Odoo.sh, or on-premise, along with Odoo Studio, Multi-Company, and an External API. This makes the tiers relevant not only to feature access but also to organizations that need broader Odoo usage, customization, or deployment control.
Odoo’s strongest advantage is its native ecosystem fit. Marketing Automation connects with Odoo CRM, eCommerce, Events, Helpdesk, SMS Marketing, Website, and Email Marketing, allowing campaigns to work alongside business records and customer activity. Visual branching workflows, server actions, test contacts, and metrics for clicks, traces, participants, and engagement give the application useful operational depth. Organizations already committed to Odoo should consider it for connected lead nurturing and customer communications. Teams seeking a marketing automation product centered on a wide external integration catalog may prefer an alternative.
Questions about Odoo Marketing Automation
Does Odoo Marketing Automation have a free plan? Yes: the One App Free plan is free.
What does Odoo Marketing Automation run on? Web. It runs in the cloud and self-hosted.
What does Odoo Marketing Automation integrate with? 6 integrations, including Odoo CRM, Odoo Email Marketing, Odoo SMS Marketing, Odoo Website and Odoo Events.
Who is Odoo Marketing Automation built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Your product? Our editors can test Odoo Marketing Automation in depth and publish a review, labelled as paid · from $149/mo →
Odoo Marketing Automation pricing
All 3 Odoo Marketing Automation plans and prices →
Odoo Marketing Automation fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Email automation | Yes |
| Customer journeys | Yes |
| Lead scoring | Yes |
| Lead capture forms | Yes |
| CRM integrations | Native |
| Included contacts | Not verified |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Support | Email, Live chat, Tickets, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: Odoo CRM, Odoo Email Marketing, Odoo SMS Marketing, Odoo Website, Odoo Events, Odoo eCommerce |
| Pricing | Free plan (source) |
| Website | odoo.com |
| Facts checked | 20 Sep 2026 |
Odoo Marketing Automation integrations
Odoo Marketing Automation lists 6 integrations on its own site.
- Odoo CRM
- Odoo Email Marketing
- Odoo SMS Marketing
- Odoo Website
- Odoo Events
- Odoo eCommerce
Alternatives to Odoo Marketing Automation
- HubSpot Marketing HubA broad marketing automation suite with a free plan and visual workflows.9.4
- Adobe Marketo EngageA broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.9.3
- BrazeA broad orchestration platform for large teams, with customized pricing and limited transparency.9.2
See all Odoo Marketing Automation alternatives →
Also Ranked In
Odoo Marketing Automation is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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