Best Odoo Marketing Automation Alternatives in 2026
15 marketing automation software our editors would look at instead of Odoo Marketing Automation, in our ranking order.
Odoo Marketing Automation: A capable choice for organizations that already run marketing and customer data in Odoo. Where it falls short: the integration focus is centered on odoo applications..
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Best forTeams wanting broad automation with a free entry tier
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.0/10★★★★☆Visit HubSpot -
HubSpot Landing Pages not yet scored
Best forTeams wanting free-to-enter CRM-connected automation
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
—not yet scoredVisit HubSpot -
Best forB2B enterprises needing account-based automation
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
7.0/10★★★★☆Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
7.0/10★★★★☆Visit Braze -
SAS Customer Intelligence 360 not yet scored
Best forEnterprise data-driven orchestration
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
—not yet scoredVisit SAS -
Best forComplex Adobe-centered campaign operations
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
6.0/10★★★☆☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
9.0/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
Free plan · paid from $15/mo (annual) · 21-day trial Our Freshmarketer verdict → Visit Freshmarketer10.0/10★★★★★Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
5.0/10★★☆☆☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
A deep automation suite for established teams that do not need a free plan.
- Email automation
5.0/10★★☆☆☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
A broad email automation suite with a practical free entry point for small teams.
- Email automation
6.0/10★★★☆☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.8/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
7.0/10★★★★☆Visit GetResponse -
Best forTechnical teams wanting open-source automation
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
10.0/10★★★★★Visit Mautic -
Best forLarge Salesforce enterprises with complex journeys
A Salesforce-centered platform for complex, high-volume customer journeys and lifecycle campaigns.
- Lead scoring
- Lead capture forms
- Customer journeys
8.0/10★★★★☆Visit Salesforce
Odoo Marketing Automation Alternatives: Common Questions
What is the best alternative to Odoo Marketing Automation?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.0 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Odoo Marketing Automation?
Yes. HubSpot Marketing Hub, HubSpot Landing Pages, Freshmarketer, Klaviyo and Mailchimp have a free plan or a free tier (7 of the 15 alternatives on this page).
What is the cheapest paid alternative to Odoo Marketing Automation?
Of the alternatives here that publish a price, Zoho Marketing Automation starts lowest, at $14/mo.
Odoo Marketing Automation vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 14 | Odoo Marketing Automation | Yes | — | Yes | Yes | Yes | Yes | 8.0 |
| 1 | HubSpot Marketing Hub | Yes | — | Yes | Yes | Yes | Yes | 9.0 |
| not scored | HubSpot Landing Pages | Yes | — | Yes | Yes | Yes | Yes | — |
| 3 | Adobe Marketo Engage | No | — | Yes | Yes | Yes | Yes | 7.0 |
| 4 | Braze | — | — | Yes | Yes | Yes | Yes | 7.0 |
| not scored | SAS Customer Intelligence 360 | — | — | — | — | — | — | — |
| 6 | Adobe Campaign | No | — | Yes | Yes | — | Yes | 6.0 |
| 7 | Zoho Marketing Plus | No | $25/mo | Yes | Yes | Yes | Yes | 9.0 |
| 8 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 10.0 |
| 9 | Klaviyo | Yes | — | Yes | — | — | — | 5.0 |
| 10 | ActiveCampaign | No | — | Yes | — | — | — | 5.0 |
| 11 | Mailchimp | Yes | — | Yes | — | — | — | 6.0 |
| 12 | Zoho Marketing Automation | No | $14/mo | Yes | Yes | Yes | Yes | 8.8 |
| 13 | GetResponse | Yes | $15.58/mo | Yes | — | — | — | 7.0 |
| 15 | Mautic | Yes | — | Yes | Yes | Yes | Yes | 10.0 |
| 16 | Salesforce Marketing Cloud Engagement | No | $2,000/mo | Yes | Yes | Yes | Yes | 8.0 |
Guides on Marketing Automation Software
- 24 Best Marketing Automation Tools for Small Businesses (2025): Use-Case Guide Updated August 2026Aug 2026
- Best Marketing Automation Tools Review 2026: Which Platform Fits Your Business?Aug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026