MailPoet
MailPoet: A WordPress-focused email tool with strong WooCommerce automation and flexible sending options. Ranked #143 of 187 in Email Marketing Software by our editors (3.0/10); pricing: Free plan; best for wordPress and WooCommerce publishers.
At a glance
- Editor score3.0 / 10
- PricingFree plan
- Best forWordPress and WooCommerce publishers
- Free planYes
- Email automationYes
- Facts checked23 Sep 2026
Where it wins
- Creates newsletters, forms, welcome emails, and post notifications
- Supports WooCommerce automations, segmentation, and ecommerce statistics
- Offers MailPoet, SendGrid, Amazon SES, SMTP, and other sending methods
Where it doesn't
- Starter is limited to 500 subscribers and 5,000 emails per month
- Creator does not include the MailPoet Sending Service
- Requires a self-hosted WordPress environment
Our verdict on MailPoet
MailPoet is a self-hosted WordPress email marketing plugin for bloggers, small businesses, publishers, and WooCommerce stores. It brings newsletter creation, scheduling, subscription forms, automated welcome emails, and automatic new-post notifications into the WordPress dashboard. Lists can use dynamic segmentation based on behavioral and interest data, while WooCommerce users can create ecommerce-related messages and automations. Drag-and-drop templates and engagement statistics support regular publishing without moving the core workflow outside WordPress.
The published plans show a freemium structure. Starter includes up to 500 subscribers, up to 5,000 emails per month, subscription forms, basic marketing automation, summarized engagement statistics, and the MailPoet Sending Service. Business adds unlimited monthly emails, subscriber segmentation, targeted automation, detailed engagement and ecommerce statistics, priority support, and the sending service. Agency includes Business features for up to 50 websites, with the subscriber limit applied per MailPoet instance. Creator provides Business-level features while allowing a host or third-party sending service instead of MailPoet’s own service. Paid pricing varies by subscriber list size.
MailPoet’s main advantage is its WordPress and WooCommerce fit. It connects with WooCommerce, Memberships, Bookings, Subscriptions, AutomateWoo, Google Analytics, and MailChimp imports, while also supporting SendGrid, Amazon SES, and SMTP providers. That makes it suitable for publishers and stores that want content notifications, customer messaging, and ecommerce automation in one WordPress-centered system. It is less suitable for teams seeking a platform-independent email suite, a generous small-list allowance on the entry tier, or a sending-service-inclusive Creator plan. Choose it for WordPress-led publishing and commerce workflows; consider alternatives when those constraints outweigh dashboard integration.
Your product? Our editors can test MailPoet in depth and publish a review, labelled as paid · from $99/mo →
MailPoet pricing
All 4 MailPoet plans and prices →
MailPoet fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Subscriber limit | 500 contacts |
| Monthly send limit | 5000 emails/mo |
| Email automation | Yes |
| Audience segmentation | Yes |
| Landing pages | Not verified |
| A/B testing | Not verified |
| Native integrations | Not verified |
| Deployment | Self-hosted |
| Compliance & security | GDPR |
| Support | Docs, Email, Community |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: WooCommerce, Google Analytics, AutomateWoo, WooCommerce Memberships, WooCommerce Bookings, WooCommerce Subscriptions See all → |
| Pricing | Free plan (source) |
| Website | mailpoet.com |
| Facts checked | 23 Sep 2026 |
MailPoet integrations
MailPoet lists 6 integrations on its own site.
- WooCommerce
- Google Analytics
- AutomateWoo
- WooCommerce Memberships
- WooCommerce Bookings
- WooCommerce Subscriptions
See all MailPoet integrations →
Alternatives to MailPoet
- KlaviyoA strong fit for ecommerce teams that need behavioral personalization across channels.9.3
- ActiveCampaignA mature choice for complex automation, segmentation, and large contact lists.9.2
- MailchimpA broad email marketing suite with a free plan and $13 monthly paid entry.9.1
See all MailPoet alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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