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Dotdigital

Dotdigital: A broad marketing automation platform for teams that need commercial integrations. Ranked #17 of 25 in Nonprofit Marketing Software by our editors (7.5/10); pricing: Pricing on request · 14-day trial; best for teams needing broad commercial integrations.

7.5/10Editor score
Dotdigital7.5 Visit Dotdigital

At a glance

  • Editor score
    7.5 / 10
  • Pricing
    Pricing on request · 14-day trial
  • Best for
    Teams needing broad commercial integrations
  • Free plan
    No
  • Founded
    1999 · London, United Kingdom
  • Facts checked
    20 Sep 2026
Dotdigital screenshot
  • Where it wins

    • Automates journeys across email, SMS, WhatsApp, and web
    • Combines segmentation, customer profiles, forms, and analytics
    • Connects with commerce, CRM, and enterprise platforms
  • Where it doesn't

    • No permanent free plan; the free offering is a 14-day trial
    • Pricing is tailored to contacts and planned message volume
    • Not designed specifically around nonprofit marketing needs

Our verdict on Dotdigital

Dotdigital is a cloud marketing platform for organizations managing customer data, campaigns, and automated journeys. Its capabilities cover email campaign creation, audience segmentation, landing pages, surveys, forms, customer profiles, reporting, and AI-assisted audience and content tools. Cross-channel support includes email, SMS, WhatsApp, web personalization, mobile app push, and other channels. For nonprofit teams, it is most relevant when broad marketing automation and integration needs matter more than a nonprofit-specific product focus.

Pricing is handled through contact sales rather than published standard tiers. The commercial model is tailored using marketable contacts and planned message volume, so teams will need to discuss their requirements before choosing a plan. There is no permanent free plan; the available free offering is a 14-day trial. That structure may suit organizations with defined campaign volumes and more involved buying processes, but it gives smaller teams less upfront pricing clarity.

Integration breadth is a central strength. Dotdigital lists connections with Adobe Commerce, BigCommerce, Microsoft Dynamics, Oracle, Salesforce, Shopify, Shopware, and Trustpilot, while its category specifications include 200 native integrations. The platform also includes email split testing for subject lines, content, and send times, plus automated workflows and single customer views. Choose Dotdigital if your team needs a wide set of channels, segmentation, testing, analytics, and commercial ecosystem connections. Consider an alternative if a permanent free plan, public tier pricing, or nonprofit-specific workflows are essential.

Your product? Our editors can test Dotdigital in depth and publish a review, labelled as paid · from $149/mo →

Dotdigital pricing

Plans Pricing on request · 14-day trial No free plan — trial or paid only. Prices checked 20 Sep 2026.
See plans on dotdigital.com

Dotdigital fact sheet

Free planNo
Paid fromNot verified
Nonprofit discountNot verified
Email campaignsNot verified
Social campaignsNot verified
Marketing automationNot verified
Landing pagesYes
Analytics and reportingNot verified
Audience limitNot verified
Free trial14 days
DeploymentCloud
PlatformsWeb
Compliance & securityISO 27001, GDPR, 2FA
SupportEmail, Live chat, Phone, Docs · 24/7
Built forSmall business, Mid-market, Enterprise (editorial estimate)
Integrations200+ integrations: Adobe Commerce, BigCommerce, Microsoft Dynamics, Oracle, Salesforce, Shopify … See all →
PricingPricing on request · 14-day trial
Websitedotdigital.com
Facts checked20 Sep 2026

Dotdigital integrations

Dotdigital lists 200+ integrations on its own site — the 8 named here are the ones its pages call out.

  • Adobe Commerce
  • BigCommerce
  • Microsoft Dynamics
  • Oracle
  • Salesforce
  • Shopify
  • Shopware
  • Trustpilot

See all Dotdigital integrations →

Alternatives to Dotdigital

See all Dotdigital alternatives →

Also Ranked In

Dotdigital is ranked in 6 of our directories.

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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Dotdigital for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Featured on iTechGuides

Featured on iTechGuides — Dotdigital 7.5/10

Dotdigital is listed in our Nonprofit Marketing Software directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/dotdigital/"><img src="https://www.itechguides.com/best/badge/dotdigital.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

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