Sendy
Sendy: A one-time-license newsletter platform for self-hosted sending and multi-brand management. Ranked #15 of 30 in Newsletter Platforms by our editors (7.5/10); pricing: From $69; best for self-hosted senders wanting a one-time license.
At a glance
- Editor score7.5 / 10
- PricingFrom $69
- Best forSelf-hosted senders wanting a one-time license
- Free planNo
- Paid from$69 one-time
- Facts checked23 Sep 2026
Where it wins
- One-time $69 license with no monthly fees or subscriptions
- Campaign editors, autoresponders, segmentation, and reporting
- Multiple brands, custom domains, API access, and AI assistance
Where it doesn't
- No free plan
- Self-hosted installation requires server management
- Delivery uses Amazon SES or supported SMTP providers
Our verdict on Sendy
Sendy is self-hosted newsletter software for businesses, agencies, and publishers that want to manage subscriber lists and campaigns on their own server. It combines drag-and-drop, WYSIWYG, and HTML email editors with subscriber imports, custom fields, opt-in controls, segmentation, autoresponders, scheduled sequences, and campaign reporting. Its multi-brand features also support client accounts, permissions, pricing, and sending limits, making it suitable for teams managing several brands or clients.
The published plan is straightforward: Sendy software costs $69 as a one-time license, with no monthly fees or subscriptions. The license includes self-hosted installation, Amazon SES email delivery, multiple brands and client accounts, campaigns, autoresponders, and segmentation. Delivery costs through Amazon SES or other configured providers are separate. Sendy also connects with SMTP providers, Zapier, WordPress, Magento, and Joomla, while its HTTP API supports subscribers, lists, brands, and campaigns. These options fit organizations that want control over hosting and delivery configuration rather than an all-in-one hosted sending service.
Sendy’s strongest area is operational depth for a newsletter platform: real-time reports cover opens, clicks, bounces, complaints, and locations; custom domains can support unsubscribe links, web versions, tracking links, and brand login; and AI assistance covers email generation, subject lines, editing, and report analysis. The tradeoff is the self-hosted model and provider setup, which place more responsibility on the buyer than a fully managed platform. Sendy suits cost-conscious senders, agencies, and publishers comfortable managing infrastructure and delivery services. Organizations seeking a hosted platform with a recurring plan and fewer setup responsibilities should consider a different type of newsletter service.
Sendy pricing
All 1 Sendy plans and prices →
Sendy fact sheet
| Free plan | No |
|---|---|
| Paid from | $69 one-time |
| Free subscriber limit | Not verified |
| Newsletter website | No |
| Custom domain | Yes |
| Paid subscriptions | Not verified |
| Email send model | Unlimited |
| Sponsor marketplace | No |
| API access | Yes |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 5 integrations: Amazon SES, Zapier, WordPress, Magento, Joomla See all → |
| Pricing | From $69 (source) |
| Website | sendy.co |
| Facts checked | 23 Sep 2026 |
Sendy integrations
Sendy lists 5 integrations on its own site.
- Amazon SES
- Zapier
- WordPress
- Magento
- Joomla
Alternatives to Sendy
- KitA full newsletter business platform with publishing, automation, segmentation, and commerce tools.9.4
- beehiivA broad newsletter platform for growing publications with built-in monetization tools.9.3
- SubstackA broad publishing and subscription platform for writers, podcasters, and media teams.8.8
Also listed in
Used Sendy? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Sendy for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Sendy is listed in our Newsletter Platforms directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/sendy/"><img src="https://www.itechguides.com/best/badge/sendy.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Guides on newsletter platforms
- 7 Best Newsletter Platforms in 2026: Compare Features, Fees, and OwnershipAug 2026
- 6 Best WordPress Newsletter Plugins: How to Choose the Right FitOct 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
Last updated · How we research and update