Sendy review
A one-time-license newsletter platform for self-hosted sending and multi-brand management.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sendy is self-hosted newsletter software for businesses, agencies, and publishers that want to manage subscriber lists and campaigns on their own server. It combines drag-and-drop, WYSIWYG, and HTML email editors with subscriber imports, custom fields, opt-in controls, segmentation, autoresponders, scheduled sequences, and campaign reporting. Its multi-brand features also support client accounts, permissions, pricing, and sending limits, making it suitable for teams managing several brands or clients.
The published plan is straightforward: Sendy software costs $69 as a one-time license, with no monthly fees or subscriptions. The license includes self-hosted installation, Amazon SES email delivery, multiple brands and client accounts, campaigns, autoresponders, and segmentation. Delivery costs through Amazon SES or other configured providers are separate. Sendy also connects with SMTP providers, Zapier, WordPress, Magento, and Joomla, while its HTTP API supports subscribers, lists, brands, and campaigns. These options fit organizations that want control over hosting and delivery configuration rather than an all-in-one hosted sending service.
Sendy’s strongest area is operational depth for a newsletter platform: real-time reports cover opens, clicks, bounces, complaints, and locations; custom domains can support unsubscribe links, web versions, tracking links, and brand login; and AI assistance covers email generation, subject lines, editing, and report analysis. The tradeoff is the self-hosted model and provider setup, which place more responsibility on the buyer than a fully managed platform. Sendy suits cost-conscious senders, agencies, and publishers comfortable managing infrastructure and delivery services. Organizations seeking a hosted platform with a recurring plan and fewer setup responsibilities should consider a different type of newsletter service.
Sendy pros and cons
- Where it wins
- One-time $69 license with no monthly fees or subscriptions
- Campaign editors, autoresponders, segmentation, and reporting
- Multiple brands, custom domains, API access, and AI assistance
- Where it doesn't
- No free plan
- Self-hosted installation requires server management
- Delivery uses Amazon SES or supported SMTP providers
Sendy fact sheet, pricing and score →
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