MarketingPlatform
MarketingPlatform: A commerce-focused email and SMS platform with automation and abandoned-cart flows. Ranked #52 of 60 in Mailchimp Alternatives by our editors (4.2/10); pricing: 14-day trial; best for teams needing email and SMS commerce campaigns.
At a glance
- Editor score4.2 / 10
- Pricing14-day trial
- Best forTeams needing email and SMS commerce campaigns
- Free planNo
- Marketing automationAdvanced
- Founded2011 · Kolding, Denmark
- Facts checked4 Oct 2026
Where it wins
- Automates email and SMS journeys with FlowBuilder, triggers, and autoresponders
- Supports segmentation, dynamic content, and email split testing
- Connects to Shopify, WooCommerce, Adobe Commerce, and other ecommerce tools
Where it doesn't
- Paid plans start at €50/month and vary by usage and contact-list size
- The 14-day trial is not an ongoing free plan
- Available through web and API, with email support
Our verdict on MarketingPlatform
MarketingPlatform brings email marketing, SMS campaigns, and automation together for organizations running customer communications, including ecommerce teams. Its tools cover campaign creation, contact management, audience segmentation, dynamic content, testing, and performance tracking. Abandoned-cart email and SMS flows add a commerce-specific use case beyond standard newsletter sending, while product feeds can draw content from RSS, XML, Facebook, and Instagram. The feature mix suits businesses that need coordinated campaigns and automated customer journeys; teams looking only for basic email sending may find its breadth unnecessary.
The published plans show Business from €50/month and Commerce from €90/month, with exact costs dependent on usage and contact-list size. Both plans include unlimited mail sending within reasonable usage limits; Business includes email marketing and automation features, while Commerce adds ecommerce-oriented features. Annual invoices are mentioned as an option. A 14-day trial is available, but there is no ongoing free plan. Buyers should compare expected contact-list size and usage against the starting prices, since those figures do not establish an individual account's final cost.
Ecommerce integrations include Shopify, WooCommerce, PrestaShop, Shopware, and Adobe Commerce, alongside Zapier, webCRM, and a REST API. That makes the integration set relevant to teams already working in those systems, while the listed platform coverage is web and API rather than a broader range of clients. GDPR compliance is listed, and support is offered by email. Choose MarketingPlatform when SMS, abandoned-cart messaging, and automation are central to commerce campaigns; consider a simpler email tool if those capabilities and the paid entry point do not fit your needs.
Your product? Our editors can test MarketingPlatform in depth and publish a review, labelled as paid · from $99/mo →
MarketingPlatform pricing
All 2 MarketingPlatform plans and prices →
MarketingPlatform fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Monthly email limit | Not verified |
| Marketing automation | Advanced |
| Audience segmentation | Yes |
| Landing pages | Not verified |
| Built-in CRM | Not verified |
| SMS campaigns | Yes |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Zapier, Shopify, WooCommerce, PrestaShop, Shopware, webCRM … See all → |
| Pricing | 14-day trial (source) |
| Website | marketingplatform.com |
| Facts checked | 4 Oct 2026 |
MarketingPlatform integrations
MarketingPlatform lists 8 integrations on its own site.
- Zapier
- Shopify
- WooCommerce
- PrestaShop
- Shopware
- webCRM
- Adobe Commerce
- REST API
See all MarketingPlatform integrations →
Alternatives to MarketingPlatform
- KlaviyoA multichannel B2C CRM for ecommerce teams that prioritize behavioral marketing.9.3
- GetResponseEmail, automation, landing pages and more, with a free plan and paid tiers for different needs.9.2
- ActiveCampaignA broad email and automation suite, but there’s no permanent free plan.9.1
See all MarketingPlatform alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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