Givingtech vs Blackbaud Luminate Online

Givingtech9.4Visit Blackbaud Luminate Online8.8Visit

Higher score Givingtech #1 in Nonprofit Marketing Software 9.4/10 Free plan Free plan✓ 4 of 6 features Visit Givingtech

vs

Blackbaud Luminate Online #5 in Nonprofit Marketing Software 8.8/10 Pricing on request ✓ 4 of 6 features Visit Blackbaud

• Givingtech fits best

  Nonprofits wanting an all-in-one free platform

• Blackbaud Luminate Online fits best

  Established nonprofits using Blackbaud systems

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Side by side

Feature	Givingtech 9.4/10 Visit ↗	Blackbaud Luminate Online 8.8/10 Visit ↗
At a glance
Editor score	9.4	8.8
Ranking	#1 in Nonprofit Marketing Software	#5 in Nonprofit Marketing Software
Best for	Nonprofits wanting an all-in-one free platform	Established nonprofits using Blackbaud systems
Pricing model	Free	Paid
Starting price	Free	Pricing on request
Free plan	✓ (best)	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Live chat, Tickets, Community, Docs
Compliance	GDPR, PCI DSS	PCI DSS
Integrations	5,000+ integrations	2 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Givingtech 4/6 · Blackbaud Luminate Online 4/6
Nonprofit discount	Not checked yet	Not checked yet
Email campaigns	✓	✓
Social campaigns	Not checked yet	✓ (best)
Marketing automation	✓	✓
Landing pages	✓ (best)	Not checked yet
Analytics and reporting	✓	✓
Specs
Audience limit	Not checked yet	Not checked yet
Our review
Pros	Combines donor CRM, email/SMS marketing and fundraising tools Supports donation forms, recurring gifts, crowdfunding and events Includes APIs, webhooks and connections to major CRM and payment tools	Personalized email campaigns with A/B testing and deliverability tools Automated welcome, stewardship, upgrade, and reactivation series Integrated fundraising, events, segmentation, analytics, and APIs
Cons	Donations incur transaction fees despite free core platform access GivingGlobal annual membership pricing is separate from the Free plan The broad feature set may require more coordination across nonprofit workflows	Pricing requires a customized quote rather than published plan tiers Integrations center on Blackbaud Raiser’s Edge NXT and TeamRaiser May exceed the needs of organizations seeking email marketing alone
Our verdict	Givingtech is an all-in-one fundraising and marketing platform for nonprofit organizations, from small groups to international foundations. Its Free plan combines donor and lead CRM, email and SMS marketing, donation forms, crowdfunding,… Read the review →	Blackbaud Luminate Online is a cloud-based fundraising and marketing platform for nonprofit organizations. It brings together personalized email campaigns, online donation forms, donor segmentation, automated supporter journeys, event… Read the review →

Strengths and trade-offs

• Givingtech — where it wins

  • Combines donor CRM, email/SMS marketing and fundraising tools
  • Supports donation forms, recurring gifts, crowdfunding and events
  • Includes APIs, webhooks and connections to major CRM and payment tools

  Where it doesn't

  • Donations incur transaction fees despite free core platform access
  • GivingGlobal annual membership pricing is separate from the Free plan
  • The broad feature set may require more coordination across nonprofit workflows

• Blackbaud Luminate Online — where it wins

  • Personalized email campaigns with A/B testing and deliverability tools
  • Automated welcome, stewardship, upgrade, and reactivation series
  • Integrated fundraising, events, segmentation, analytics, and APIs

  Where it doesn't

  • Pricing requires a customized quote rather than published plan tiers
  • Integrations center on Blackbaud Raiser’s Edge NXT and TeamRaiser
  • May exceed the needs of organizations seeking email marketing alone

• Givingtech9.4/10 · Free plan

  A broad free platform for nonprofit fundraising, donor management and marketing.

  Visit GivingtechFull verdict →
• Blackbaud Luminate Online8.8/10 · Pricing on request

  A broad nonprofit marketing suite with particularly strong Blackbaud ecosystem connections.

  Visit BlackbaudFull verdict →