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Head-to-head · Nonprofit Marketing Software

Givingtech vs NationBuilder

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Givingtech #1 in Nonprofit Marketing Software 9.4/10 Free plan Free plan✓ 4 of 6 features Visit Givingtech
NationBuilder #4 in Nonprofit Marketing Software 8.9/10 14-day trial Free trial✓ 0 of 6 features Visit NationBuilder

Givingtech leads on 1 check, NationBuilder on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGivingtech · 9.4/10
  • Free planonly Givingtech
  • Free trialonly NationBuilder
  • Most featuresGivingtech · 4 of 6

Givingtech scores higher on our rubric for nonprofit marketing software: 9.4 against 8.9 out of 10; our editors rank them #1 and #4.

Givingtech offers free plan; NationBuilder doesn't.

Givingtech is the better fit for nonprofits wanting an all-in-one free platform. NationBuilder is the better fit for organizations combining fundraising and advocacy.

  • Givingtech fits best

    Nonprofits wanting an all-in-one free platform

  • NationBuilder fits best

    Organizations combining fundraising and advocacy

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Givingtech 9.4/10 Visit ↗ NationBuilder 8.9/10 Visit ↗
At a glance
Editor score 9.4 8.9
Ranking #1 in Nonprofit Marketing Software #4 in Nonprofit Marketing Software
Best for Nonprofits wanting an all-in-one free platform Organizations combining fundraising and advocacy
Pricing model Free Paid
Starting price Free —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Live chat, Phone, Tickets, Docs
Integrations 5,000+ integrations 5 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Givingtech 4/6 · NationBuilder 0/6
Nonprofit discount Not checked yet Not checked yet
Email campaigns ✓ (best) Not checked yet
Social campaigns Not checked yet Not checked yet
Marketing automation ✓ (best) Not checked yet
Landing pages ✓ (best) Not checked yet
Analytics and reporting ✓ (best) Not checked yet
Specs
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Combines donor CRM, email/SMS marketing and fundraising tools
  • Supports donation forms, recurring gifts, crowdfunding and events
  • Includes APIs, webhooks and connections to major CRM and payment tools
  • Combines constituent CRM, donations, memberships, email, SMS, and advocacy
  • Supports websites, events, petitions, volunteers, and fundraising workflows
  • Offers a 14-day trial and integrations including Zapier and ActBlue
Cons
  • Donations incur transaction fees despite free core platform access
  • GivingGlobal annual membership pricing is separate from the Free plan
  • The broad feature set may require more coordination across nonprofit workflows
  • Web-based platform with no free plan
  • Starter and Pro database capacity varies by plan
  • Advanced services such as API and SSO require Enterprise
Our verdict

Givingtech is an all-in-one fundraising and marketing platform for nonprofit organizations, from small groups to international foundations. Its Free plan combines donor and lead CRM, email and SMS marketing, donation forms, crowdfunding,…

Read the review →

NationBuilder is a web-based community engagement platform for nonprofits, advocacy organizations, political campaigns, and other groups organizing supporters. It brings constituent profiles, relationships, segmentation, tags, filters, and…

Read the review →
  1. GivingtechNonprofit Marketing Software 9.4Free plan
  2. NationBuilderNonprofit Marketing Software 8.914-day trial

Strengths and trade-offs

  • Givingtech — where it wins

    • Combines donor CRM, email/SMS marketing and fundraising tools
    • Supports donation forms, recurring gifts, crowdfunding and events
    • Includes APIs, webhooks and connections to major CRM and payment tools

    Where it doesn't

    • Donations incur transaction fees despite free core platform access
    • GivingGlobal annual membership pricing is separate from the Free plan
    • The broad feature set may require more coordination across nonprofit workflows

  • NationBuilder — where it wins

    • Combines constituent CRM, donations, memberships, email, SMS, and advocacy
    • Supports websites, events, petitions, volunteers, and fundraising workflows
    • Offers a 14-day trial and integrations including Zapier and ActBlue

    Where it doesn't

    • Web-based platform with no free plan
    • Starter and Pro database capacity varies by plan
    • Advanced services such as API and SSO require Enterprise

More comparisons

All nonprofit marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update