NationBuilder
NationBuilder: A broad constituent and campaign platform for advocacy groups that need one connected system. Ranked #5 of 34 in Nonprofit CRM Software by our editors (8.9/10); pricing: 14-day trial; best for advocacy groups needing CRM and campaign tools.
At a glance
- Editor score8.9 / 10
- Pricing14-day trial
- Best forAdvocacy groups needing CRM and campaign tools
- Free planNo
- Donor managementYes
- Founded2011 · Los Angeles, California, United States
- Facts checked20 Sep 2026
Where it wins
- Combines constituent records, donations, memberships, and campaign workflows
- Supports email, SMS, petitions, events, volunteers, and fundraising analytics
- Includes websites, donation processing, recurring gifts, and membership tools
Where it doesn't
- Web-only access limits platform choice
- No free plan; access begins with a 14-day trial
- Some advanced capacity and implementation options require Enterprise
Our verdict on NationBuilder
NationBuilder is a web-based CRM and engagement platform for nonprofits, advocacy organizations, political campaigns, and other groups organizing supporters. It brings constituent profiles, relationships, segmentation, tags, filters, and contact history together with donations, memberships, communications, websites, events, petitions, volunteers, and fundraising analytics. The broad scope suits organizations that want supporter operations and campaign activity managed in one system rather than spread across separate tools.
The published plans show three tiers. Starter includes a people database, a website with standard templates, email blasts, payment and donation processing, and events and ticketing. Pro adds membership management, drip email automations, A/B testing, custom fields, and permissions. Enterprise adds custom database capacity, unlimited email sends, a dedicated account manager, custom implementation services, and a developer API with single sign-on. A 14-day trial is available, while the product does not offer a free plan. Database capacity and features vary by plan, so organizations should match the tier to their contact volume and operational requirements.
NationBuilder’s strongest distinction is its breadth for advocacy-led work. Campaign tools cover petitions, action pages, and lawmaker outreach, while the platform also supports SMS campaigns, one-to-one text conversations, volunteer signup, personal fundraising pages, and member-only pages. Integrations include Zapier, ActBlue, Google Analytics, Qomon, and iWave. The web-only model may not suit teams seeking broader platform coverage, and organizations that need only a lightweight donor database may find the campaign and engagement scope unnecessary. It is a strong fit for advocacy groups coordinating donors, members, volunteers, communications, and actions; smaller teams wanting a narrowly focused CRM should consider a simpler alternative.
Your product? Our editors can test NationBuilder in depth and publish a review, labelled as paid · from $149/mo →
NationBuilder pricing
All 3 NationBuilder plans and prices →
NationBuilder fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Constituent limit | 5000 contacts |
| Donor management | Yes |
| Membership management | Yes |
| Campaign management | Yes |
| Email marketing | Yes |
| Mobile app | Not verified |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat, Phone, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Zapier, ActBlue, Google Analytics, Qomon, iWave See all → |
| Pricing | 14-day trial (source) |
| Website | nationbuilder.com |
| Facts checked | 20 Sep 2026 |
NationBuilder integrations
NationBuilder lists 5 integrations on its own site.
- Zapier
- ActBlue
- Google Analytics
- Qomon
- iWave
See all NationBuilder integrations →
Alternatives to NationBuilder
- CiviCRMA broad nonprofit CRM with free core software and low-cost hosted Spark plans.9.4
- Salesforce Nonprofit CloudA broad nonprofit CRM for organizations that need advanced fundraising, reporting, and program tools.9.3
- Blackbaud Raiser’s Edge NXTA mature fundraising CRM with broad workflows, reporting, and API capabilities.9.2
See all NationBuilder alternatives →
NationBuilder vs the competition
- NationBuilder vs CiviCRM
- NationBuilder vs Salesforce Nonprofit Cloud
- NationBuilder vs Blackbaud Raiser’s Edge NXT
- NationBuilder vs Blackbaud Enterprise Fundraising CRM
- NationBuilder vs Blackbaud eTapestry
- NationBuilder vs CharityEngine
Compare NationBuilder with any tool side by side →
Also Ranked In
NationBuilder is ranked in 4 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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