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Head-to-head · Nonprofit Marketing Software

Givingtech vs Action Network

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Givingtech #1 in Nonprofit Marketing Software 9.4/10 Free plan Free plan✓ 4 of 6 features Visit Givingtech
Action Network #2 in Nonprofit Marketing Software 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Action Network

Givingtech leads on 0 checks, Action Network on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGivingtech · 9.4/10
  • Free planboth
  • Most featuresGivingtech · 4 of 6

Givingtech scores higher on our rubric for nonprofit marketing software: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Givingtech is the better fit for nonprofits wanting an all-in-one free platform. Action Network is the better fit for advocacy groups and grassroots campaigns.

  • Givingtech fits best

    Nonprofits wanting an all-in-one free platform

  • Action Network fits best

    Advocacy groups and grassroots campaigns

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Givingtech 9.4/10 Visit ↗ Action Network 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Nonprofit Marketing Software #2 in Nonprofit Marketing Software
Best for Nonprofits wanting an all-in-one free platform Advocacy groups and grassroots campaigns
Pricing model Free Free plan + paid
Starting price Free $15/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Tickets, Docs
Compliance GDPR, PCI DSS GDPR
Integrations 5,000+ integrations 20+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Givingtech 4/6 · Action Network 0/6
Nonprofit discount Not checked yet Not checked yet
Email campaigns ✓ (best) Not checked yet
Social campaigns Not checked yet Not checked yet
Marketing automation ✓ (best) Not checked yet
Landing pages ✓ (best) Not checked yet
Analytics and reporting ✓ (best) Not checked yet
Specs
Audience limit Not checked yet Not checked yet
Our review
Pros
  • Combines donor CRM, email/SMS marketing and fundraising tools
  • Supports donation forms, recurring gifts, crowdfunding and events
  • Includes APIs, webhooks and connections to major CRM and payment tools
  • Petitions, letter campaigns, events, fundraisers, forms, and surveys
  • Email, SMS/MMS, targeting, workflows, personalization, and analytics
  • Networks, permissions, data flows, API access, and partner integrations
Cons
  • Donations incur transaction fees despite free core platform access
  • GivingGlobal annual membership pricing is separate from the Free plan
  • The broad feature set may require more coordination across nonprofit workflows
  • Usage-based pricing includes monthly minimums on paid plans
  • Mobile messaging adds separate telecom fees
  • Enterprise pricing is custom and aimed at large email programs
Our verdict

Givingtech is an all-in-one fundraising and marketing platform for nonprofit organizations, from small groups to international foundations. Its Free plan combines donor and lead CRM, email and SMS marketing, donation forms, crowdfunding,…

Read the review →

Action Network is a digital organizing platform for progressive organizations, campaigns, grassroots groups, and individual activists. Its feature set centers on advocacy and supporter action: users can create petitions, letter campaigns…

Read the review →
  1. GivingtechNonprofit Marketing Software 9.4Free plan
  2. Action NetworkNonprofit Marketing Software 9.2Free plan

Strengths and trade-offs

  • Givingtech — where it wins

    • Combines donor CRM, email/SMS marketing and fundraising tools
    • Supports donation forms, recurring gifts, crowdfunding and events
    • Includes APIs, webhooks and connections to major CRM and payment tools

    Where it doesn't

    • Donations incur transaction fees despite free core platform access
    • GivingGlobal annual membership pricing is separate from the Free plan
    • The broad feature set may require more coordination across nonprofit workflows

  • Action Network — where it wins

    • Petitions, letter campaigns, events, fundraisers, forms, and surveys
    • Email, SMS/MMS, targeting, workflows, personalization, and analytics
    • Networks, permissions, data flows, API access, and partner integrations

    Where it doesn't

    • Usage-based pricing includes monthly minimums on paid plans
    • Mobile messaging adds separate telecom fees
    • Enterprise pricing is custom and aimed at large email programs

More comparisons

All nonprofit marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update