The Best Predictive Lead Scoring Software in 2026

• 24 tools ranked
• Updated Oct 2026
• Researched from official sources
• Compare tools in this directory
• Sponsor this list

We researched predictive lead scoring software using vendors’ official websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features so buyers can compare tools for prioritizing leads and accounts.

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

The full ranking 24 tools, best first

1. 1
   
   HubSpot Marketing Hub 9.0

   Best forTeams wanting scoring within a broad marketing platform

   Lead scoring, nurture workflows, and campaign reporting in a CRM-connected marketing hub.

   Free plan · 14-day trial Our HubSpot Marketing Hub verdict → + Compare Visit HubSpotFor vendors Sponsor this spot · #1 · $149/mo →
   9.0/10★★★★☆

   Visit HubSpot
2. 2
   
   SalesWings 8.9

   Best forMid-market and enterprise scoring teams

   Combines predictive and rules-based scoring with qualification, prioritization, and sales handoff.

   Our SalesWings verdict → + Compare Visit SalesWingsFor vendors Sponsor this spot · #2 · $99/mo →
   8.9/10★★★★☆

   Visit SalesWings
3. 3
   6
   6sense 8.8

   Best forMid-market and enterprise B2B account-scoring teams

   A broad sales-intelligence suite that combines predictive scores with account and contact data.

   Pricing on request Our 6sense verdict → + Compare Visit 6senseFor vendors Sponsor this spot · #3 · $79/mo →
   8.8/10★★★★☆

   Visit 6sense
4. 4
   
   Cien 7.8

   Best forTeams seeking explainable conversion propensity scores

   Cien scores leads and opportunities, explains predictions, and cleans CRM data.

   • Real-time scoring
   • Score explanations
   • Custom model controls

   Pricing on request Our Cien verdict → + Compare Visit CienFor vendors Sponsor this spot · #4 · $69/mo →
   7.8/10★★★★☆

   Visit Cien
5. 5
   
   UserMotion 7.7

   Best forSmaller B2B SaaS teams scoring leads and accounts

   Scores leads and accounts from product, firmographic, intent, and buying signals.

   • Account scoring

   Free plan · 14-day trial Our UserMotion verdict → + Compare Visit UserMotionFor vendors Sponsor this spot · #5 · $59/mo →
   7.7/10★★★★☆

   Visit UserMotion
6. 6
   
   Breadcrumbs 7.6

   Best forTeams needing flexible scoring models and lead routing

   Flexible, machine-learning-assisted scoring for teams with complex revenue motions.

   Free plan Our Breadcrumbs verdict → + Compare Visit Breadcrumbs
   7.6/10★★★★☆

   Visit Breadcrumbs
7. 7
   
   Cotera Account Scoring Agent 7.5

   Best forTeams prioritizing explainable account scoring and alerts

   Explainable account scores combine intent, web activity, CRM history, and firmographics.

   • Intent data scoring
   • Score explanations
   • Custom model controls

   Free plan Our Cotera Account Scoring Agent verdict → + Compare Visit Cotera
   7.5/10★★★★☆

   Visit Cotera
8. 8
   
   Trailspark 7.4

   Best forB2B teams needing reasoned account and lead scores

   Trailspark pairs propensity scores with written reasoning and CRM writeback.

   Free plan Our Trailspark verdict → + Compare Visit Trailspark
   7.4/10★★★★☆

   Visit Trailspark
9. 9
   
   Koala 7.3

   Best forTeams scoring accounts from real-time intent signals

   Tracks and scores account intent, but Koala is scheduled to shut down on September 30, 2026.

   Free plan · 14-day trial Our Koala verdict → + Compare Visit Koala
   7.3/10★★★★☆

   Visit Koala
10. 10
    
    Tomi.ai 7.2

    Best forTeams scoring inbound leads by purchase probability

    Scores visitor and lead purchase probability, with plans starting at $3,000 per month billed annually.

    Our Tomi.ai verdict → + Compare Visit Tomi.ai
    7.2/10★★★★☆

    Visit Tomi.ai
11. 11
    
    CaliberMind 7.1

    Best forEnterprise teams pairing account scoring with attribution

    A measurement platform with account scoring, built around attribution and analytics.

    Pricing on request Our CaliberMind verdict → + Compare Visit CaliberMind
    7.1/10★★★★☆

    Visit CaliberMind
12. 12
    
    Common Room 7.0

    Best forTeams ranking prospects with broad buyer-intent signals

    Common Room ranks prospects with broad buyer signals, but costs $2,500 monthly billed annually.

    Our Common Room verdict → + Compare Visit Common Room
    7.0/10★★★★☆

    Visit Common Room
13. 13
    
    Albacross 6.8

    Best forTeams using visitor identification and intent-led follow-up

    Visitor identification and intent-led outreach, not specified predictive scoring.

    14-day trial Our Albacross verdict → + Compare Visit Albacross
    6.8/10★★★☆☆

    Visit Albacross
14. 14
    
    D&B Hoovers 6.7

    Best forTeams needing business data alongside prospect discovery

    Useful for prospect discovery and intent signals, but not a dedicated lead-scoring tool.

    Our D&B Hoovers verdict → + Compare Visit D&B Hoovers
    6.7/10★★★☆☆

    Visit D&B Hoovers
15. 15
    
    Demandbase 6.6

    Best forMid-market and enterprise sales and marketing teams

    A broad account-intelligence suite, though lead or account scoring is not specified.

    Pricing on request Our Demandbase verdict → + Compare Visit Demandbase
    6.6/10★★★☆☆

    Visit Demandbase
16. 16
    
    Leadspace 6.5

    Best forMid-market and enterprise GTM teams needing unified profiles

    Unifies enriched buyer and account data for GTM teams, but is not a direct scoring choice.

    Pricing on request Our Leadspace verdict → + Compare Visit Leadspace
    6.5/10★★★☆☆

    Visit Leadspace
17. 17
    
    Pecan AI 6.4

    Best forTeams building custom predictive models from business data

    Automates predictive modeling and delivery, with lead scoring among its supported use cases.

    Pricing on request Our Pecan AI verdict → + Compare Visit Pecan AI
    6.4/10★★★☆☆

    Visit Pecan AI
18. 18
    
    Endgame 6.3

    Best forTeams seeking account-prioritization workflows

    Account intelligence and buying-signal workflows for teams prioritizing B2B accounts.

    Pricing on request Our Endgame verdict → + Compare Visit Endgame
    6.3/10★★★☆☆

    Visit Endgame
19. 19
    
    Salespanel 6.1

    Best forTeams tracking visitors and routing scored leads

    Visitor intelligence with real-time scoring, alerts, CRM sync, and account identification.

    14-day trial Our Salespanel verdict → + Compare Visit Salespanel
    6.1/10★★★☆☆

    Visit Salespanel
20. 20
    
    RevSure 6.0

    Best forRevenue teams focused on pipeline forecasting

    Forecasting-led revenue analytics with predictive scoring for pipeline-focused teams.

    Our RevSure verdict → + Compare Visit RevSure
    6.0/10★★★☆☆

    Visit RevSure
21. 21
    
    Sugar Market 5.9

    Best forMarketing teams scoring leads within campaign automation

    Campaign automation pairs lead scoring with nurture, forms, reporting, and CRM sync.

    Our Sugar Market verdict → + Compare Visit Sugar Market
    5.9/10★★★☆☆

    Visit Sugar Market
22. 22
    
    Gradient Works 5.8

    Best forSalesforce teams focused on lead routing and assignment

    A strong Salesforce routing platform, but not a clearly documented predictive lead-scoring tool.

    Free plan Our Gradient Works verdict → + Compare Visit Gradient Works
    5.8/10★★★☆☆

    Visit Gradient Works
23. 23
    
    Openprise 5.7

    Best forTeams needing enrichment and data orchestration

    AI-assisted scoring within a broad enrichment and revenue-operations platform.

    Our Openprise verdict → + Compare Visit Openprise
    5.7/10★★★☆☆

    Visit Openprise
24. 24
    
    CoreMedia CMS 5.6

    Best forEnterprise and mid-market content teams

    A content platform for global teams, not a predictive lead scoring tool.

    Pricing on request Our CoreMedia CMS verdict → + Compare Visit CoreMedia
    5.6/10★★★☆☆

    Visit CoreMedia

No tools match those filters.

Compare at a glance

#	Tool	Free plan	Paid from	Score
1	HubSpot Marketing Hub	Yes		9.0
2	SalesWings	No	$599/mo	8.9
3	66sense	No		8.8
4	Cien			7.8
5	UserMotion	Yes	$199/mo	7.7
6	Breadcrumbs	Yes	$400/mo	7.6
7	Cotera Account Scoring Agent	Yes		7.5
8	Trailspark	Yes	$500/mo	7.4
9	Koala	Yes	$200/mo	7.3
10	Tomi.ai	No	$3,000/mo	7.2
11	CaliberMind			7.1
12	Common Room	No	$2,500/mo	7.0
13	Albacross	No	€59/mo	6.8
14	D&B Hoovers	No	$529/yr	6.7
15	Demandbase			6.6
16	Leadspace			6.5
17	Pecan AI			6.4
18	Endgame			6.3
19	Salespanel	No	$99/mo	6.1
20	RevSure	No	$4,000/mo	6.0
21	Sugar Market	No		5.9
22	Gradient Works	Yes	$799/mo	5.8
23	Openprise	No		5.7
24	CoreMedia CMS			5.6

Head-to-head All 27 comparisons →

• HubSpot Marketing Hub vs SalesWings
• 6HubSpot Marketing Hub vs 6sense
• HubSpot Marketing Hub vs Cien
• HubSpot Marketing Hub vs UserMotion
• HubSpot Marketing Hub vs Breadcrumbs
• HubSpot Marketing Hub vs Cotera Account Scoring Agent
• HubSpot Marketing Hub vs Trailspark
• 6SalesWings vs 6sense
• SalesWings vs Cien

How we rank predictive lead scoring software

Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update