Breadcrumbs
Breadcrumbs: A strong scoring platform for teams that need custom models and routing. Ranked #25 of 36 in Lead Management Software by our editors (6.2/10); pricing: Free plan; best for teams building custom scoring models.
At a glance
- Editor score6.2 / 10
- PricingFree plan
- Best forTeams building custom scoring models
- Free planYes
- Paid from$400/mo
- Lead captureNo
- Facts checked20 Sep 2026
Where it wins
- Machine-learning-assisted scoring with Copilot model creation
- Custom models for acquisition, expansion, retention, and cross-sell
- Routing, analytics, connectors, and workflow integrations in one platform
Where it doesn't
- Pro pricing starts at $400 per month
- Does not provide dedicated lead capture
- Free-plan scores remain available only in Breadcrumbs
Our verdict on Breadcrumbs
Breadcrumbs is a revenue acceleration platform for sales, marketing, and product-led teams. It combines data from CRM, marketing, product, and customer-success systems to create lead and account scoring models. The product is suited to sales-assisted, product-led, and hybrid motions, with tools for prioritizing prospects, identifying expansion opportunities, routing leads and accounts, and analyzing funnel performance. It is a focused option for teams that already have go-to-market data and need more control over scoring logic.
Scoring depth is the central strength. Machine-learning assistance, Copilot-assisted model creation, ideal customer profile analysis, and customizable models support acquisition, expansion, retention, and cross-sell use cases. Unified cross-stack data exploration and analytics add context for evaluating funnel performance, while no-code data connectors and workflow integration connect scoring to operational processes. Integrations include HubSpot, Marketo, Salesforce, Mixpanel, Intercom, and Mailchimp. The platform is available through the web and API.
The plan structure makes the product easier to evaluate before committing. The Free plan supports lead scoring model testing with up to 10,000 contacts in test mode, but scores remain available only in Breadcrumbs. The Pro plan costs $400 per month and provides full lead scoring platform access. That pricing and the absence of dedicated lead capture make Breadcrumbs a better fit for organizations refining scoring, routing, and revenue workflows than for teams seeking an all-in-one lead acquisition system. Choose it when model flexibility and cross-system analysis matter most; consider another tool when native lead capture is central.
Your product? Our editors can test Breadcrumbs in depth and publish a review, labelled as paid · from $149/mo →
Breadcrumbs pricing
All 2 Breadcrumbs plans and prices →
Breadcrumbs fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $400/mo |
| Lead capture | No |
| Lead scoring | Yes |
| Lead routing | Yes |
| Nurture automation | Yes |
| Sales handoff | Yes |
| Lead limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: HubSpot, Marketo, Salesforce, Mixpanel, Intercom, Mailchimp |
| Pricing | Free plan (source) |
| Website | breadcrumbs.io |
| Facts checked | 20 Sep 2026 |
Breadcrumbs integrations
Breadcrumbs lists 6 integrations on its own site.
- HubSpot
- Marketo
- Salesforce
- Mixpanel
- Intercom
- Mailchimp
Alternatives to Breadcrumbs
- LeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.8.8
- LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.8.6
- noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.8.5
See all Breadcrumbs alternatives →
Also Ranked In
Breadcrumbs is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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